Priyanhsu Tripathi
Growth Marketing and Operations Manager
Kanpur,UP
Summary
During my tenure at a startup, I excelled in growth marketing, project management, and media campaign planning. Operating within a dual-fronted company—one serving B2B clients and the other hosting our gaming platform—I leveraged my skills to drive strategic alignment and impactful outcomes. Spearheading campaigns, managing operations, and tracking platform growth, I fostered symbiotic relationships for mutual benefit.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Growth Marketing
TechnoXO Pvt. Ltd.
06.2022 - Current
- Acquired over 200,000 users with a low Customer Acquisition Cost, optimizing budget allocation.
- Enhanced user retention by 30% through data-driven insights and targeted engagement initiatives.
- Propelled monthly active gamers to surpass 200,000 through data-driven strategies and targeted campaigns.
- Maximized subscription pass sales and revenue with a multi-faceted approach including user segmentation and personalized messaging.
- Developed compelling value propositions and pricing strategies to entice users, collaborating cross-functionally to ensure alignment.
Project and Operations Manager
TechnoXO Pvt Ltd
06.2022 - Current
- Directed operations for India's premier BGMI tournament with 10,000+ teams and a prize pool exceeding 1 crore.
- Engineered a content supply chain for Inmobi Glance, acquiring 100,000+ users and driving engagement.
- Led projects for iQOO, including community-driven campaigns and social media growth.
- Spearheaded the Wings Gaming Arena, acquiring 50,000+ users through strategic partnerships.
- Orchestrated the highly successful launch event for iQOO Neo 9 Pro.
- Oversaw community initiatives for Realme India Narzo 60 series 5G, reaching 15 million+ viewers.
Education
Bachelor of Science - Bachelor Of Science
CSJMU
Kanpur, India 04.2001 -
Skills
Customer Acquisition
Competitor Analysis
Brand Awareness
Influencer outreach
Community Management
Project Management
Business Development
Paid Advertising
Digital Marketing Strategy
Marketing strategy
Campaign Management
Media Buying
Certification
Performance Marketing Program, Growth School
Hobbies
- Enthusiastic reader of non-fiction and poetry, constantly seeking knowledge.
- Dedicated cricket fan, avidly following matches for entertainment and enjoyment.
- Appreciative observer of Japanese anime, finding inspiration in its storytelling.
- Enjoys reading comics for leisure and relaxation.
Timeline
Performance Marketing Program, Growth School
12-2023
Growth Marketing
TechnoXO Pvt. Ltd.
06.2022 - Current
Project and Operations Manager
TechnoXO Pvt Ltd
06.2022 - Current
Bachelor of Science - Bachelor Of Science
CSJMU
04.2001 -