PRIYANJALI SAXENA

Public Relations

• Media outreach for incubated startups success stories
• Develop PR roadmap for the incubation centre
• Drafting press releases & responding to media queries
• Work in coordination with HCL & the University

Internal Communication

• Prepare a calendar of events & activities
• Reach out to the corporate partners & faculty for webinars & sessions
• Draft & design content newsletters, emailers, pitch emails, brochures, flyers and pitch presentations
• Prepare review presentations, quarterly plans and annual reports

External Communication

• Launched annual cohort: Received 500+ applications
• Marketing SPOC for external partners: HCL, Dassault, AIM Niti Aayog etc
• Social media: Preparing monthly content calendar & end to end activities on LinkedIn, Twitter & Instagram

Public Relations

• Own and develop the strategic roadmap to achieve the target SOV
• Media presences across financial, mainlines, magazines, news channels, radio channels and online publications
• Ensure media presence of the brand in UAE & Singapore in tandem with the PR agency
• Nomination in industry awards, pitching CXO's participation in webinars & speaker sessions
• Contributed in improving the SEO through newswires, backlinks, high-quality coverage links, etc.

Internal Communication

• Work in coordination with branding team on various campaign conceptualization
• Coordination with the HOD's and CEO for latest developments
• Worked closely with HR for content & design support for newsletters, emailers and bulletins
• Prepare monthly review presentations & reports

External Communication

• SPOC for external agency partners
• Budget and deliverables allocation for various campaigns & activities
• Barter collaboration with various radio channels and TV channels for promotional activities

• PR planning for brand positioning in media
• Execution of strategies in liaison with the PR agency
• Explored financial, marketing, profiling and corporate story opportunities
• Nominated the brand in various awards and public forums
• Worked on research papers for the healthcare industry
• Celebrity endorsements and influencers outreach
• Organised company's annual product launch event

Clients handled: Prataap Snacks, Varun Beverages, Genesis Colors, Satya Paul, Lemon Tree Hotels, Narayana Hospital, Intex Mobiles and PNB Metlife

• Worked on building a effective PR plan for retailer clients
• Scout large format, industry story and by line article opportunities
• Writing press releases, author articles and media queries
• Prepared monthly coverage reports
• Organised IPO roadshows across India prior to the listing ceremony
• Built and strengthened relationships with new and existing accounts to drive revenue growth
• Gained understanding of goals, objectives and processes to meet client business needs