Experienced Merchandising Manager with a proven track record of driving sales growth and enhancing profitability for luxury brands. Known for strategic thinking and the ability to develop and implement effective merchandising strategies, coupled with strong analytical skills to achieve and exceed business goals.
Overview
14
14
years of professional experience
2
2
Languages
Work History
Business Owner
Allure Traders
04.2019 - 04.2025
Trading in Home Decor & Furniture
Founded and established the business from inception
Supporting and empowering artisans by showcasing their handcrafted products
Product selection, sourcing strategy & reselling
Managed budgeting and planning activities
Negotiated and managed relationships with vendors
Thoughtfully curated and customized the product selection
Strategizing small business sales while nurturing strong customer relations
Manager Accessories & Collections
Emerald Motors Dealer for Mercedes-Benz Passenger
01.2017 - 02.2019
Reported to Mercedes-Benz India Pvt. Ltd. on behalf of the dealership for Luxury Cars
Drove business growth in New Car Sales, POC and After Sales consistently exceeding individual and team sales targets
Developed sales and after-sales incentive programs to boost team motivation and performance
Demonstrated cross-departmental teamwork to achieve sales targets
Managed end-to-end processes, including purchase orders, stock replenishment,invoicing and monitored inventory levels for Accessories and Collections
Implemented markdown strategies based on analysis of ageing trends for optimal inventory control, including liquidation of slow-moving stock
Aligned and executed dealership marketing activities with Mercedes-Benz India's overarching marketing strategies
Maintained uniform presentation of accessories in New/Demo cars and showroom displays for a cohesive visual experience
Strategically analyze and achieve per car accessories targets, optimizing accessory penetration for each vehicle
Showcase and sell collection items at events through effective marketing strategies
Streamlining dealership's online store on the MB portal efficiently
Craft concise monthly plans and budgets for inventory,incorporating strategic marketing initiatives
Merchandise Manager
Nine Bridges Harley Davidson
05.2015 - 09.2016
Premium Motorcycles
Integrated Retail Management: Oversee daily sales, floor supervision and monthly stock checks Manage purchase orders, stock replenishment and classify new stock for licensee merchandise Analyze markdown strategies for optimal inventory management
Communication and Analysis: Generate daily performance reports and create mailers for effective communication
Event Coordination: Plan, Monitor, and Pack Stock for Events
Team Leadership and Development: Set and achieve individual and team targets and conduct monthly training sessions
Buyer & Merchandiser -The Home Label
The Label Corp Pvt. Ltd.- Curated by Susanne Khan
09.2013 - 09.2014
Ecommerce Brand
Strategic Business Planning and Analysis:
Budgeting and Allocation
Past Year Sell-Through and Profit Margin Analysis
Future Themes, Launches and Pop-Up Store Coordination
Online Pricing and Mark-ups, Promotions and Discounts
Competitor Analysis
Streamlined Vendor Management, Product Development & Procurement:
Conceptualize and create samples with vendors, negotiating costs
Approve samples, issue Purchase Orders and manage production timelines
Follow up with vendors, release advances and inspect QC reports
Facilitate balance payments upon production completion
Business Documentation and Records:
Product Development Master and Product Specification Sheets (Monthly Uploads)
Product SKU Codes and Category & Sub-Category Master
Budget Planning (New orders & Re-Orders) and Spend File Master
Inventory Check, Stock Levels and Warehouse Activity Master File
Purchase Orders and Invoices
Budgetary Framework for Product Shoots
Customer Feedbacks & Complaints
Product Shoot & Website Uploads:
Conceptualize product and space shoots
Collaborate seamlessly with stylists, photographers and the team
Authorize the final approval for the product shoot images
Collaborate on product descriptions with the Communication Department and approve final uploads
Merchandiser
Fabindia Overseas Pvt. Ltd
11.2010 - 05.2012
Retail- Ethnic Brand
Optimizing procurement for retail success through efficient supply chain management
Enhancing retail success through strategic vendor management
Optimizing inventory levels through thorough stock assessments
Ensuring store security and loss prevention for retail brand profitability
Maximizing retail success through meticulous budget reviews
Compiling concise reports for streamlined decision-making
Evaluating promotional campaigns for optimal retail impact
Creating compelling displays for an enhanced customer experience
Boosting sales through cross-merchandising strategies
Managing clients comprehensively for a holistic approach
Education
Advance Diploma in Apparel Merchandising - Apparel Merchandising
SASMIRA's Institute of Man-made Textiles
Mumbai
04.2001 -
Bachelor Of Commerce - Commerce
University of Allahabad
Prayagraj, India
04.2001 -
Skills
Merchandising Expertise
Product Lifecycle Management
E-commerce Integration
Pricing Strategy
Sales Forecasting
Team Management
Data Analysis
Leadership
Communication
Entrepreneurial Thinking
Adaptability
Vendor Relationship Management
Timeline
Business Owner
Allure Traders
04.2019 - 04.2025
Manager Accessories & Collections
Emerald Motors Dealer for Mercedes-Benz Passenger
01.2017 - 02.2019
Merchandise Manager
Nine Bridges Harley Davidson
05.2015 - 09.2016
Buyer & Merchandiser -The Home Label
The Label Corp Pvt. Ltd.- Curated by Susanne Khan
09.2013 - 09.2014
Merchandiser
Fabindia Overseas Pvt. Ltd
11.2010 - 05.2012
Advance Diploma in Apparel Merchandising - Apparel Merchandising