Summary
Overview
Work History
Education
Skills
Timeline
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PRIYANKA AGARWAL

Merchandising and Planning Lead
Ahmedabad

Summary

Experienced Merchandising Manager with a proven track record of driving sales growth and enhancing profitability for luxury brands. Known for strategic thinking and the ability
to develop and implement effective merchandising strategies, coupled with strong analytical skills to achieve and exceed business goals.

Overview

14
14
years of professional experience
2
2
Languages

Work History

Business Owner

Allure Traders
04.2019 - 04.2025

Trading in Home Decor & Furniture

  • Founded and established the business from inception
  • Supporting and empowering artisans by showcasing their handcrafted products
  • Product selection, sourcing strategy & reselling
  • Managed budgeting and planning activities
  • Negotiated and managed relationships with vendors
  • Thoughtfully curated and customized the product selection
  • Strategizing small business sales while nurturing strong customer relations

Manager Accessories & Collections

Emerald Motors Dealer for Mercedes-Benz Passenger
01.2017 - 02.2019

Reported to Mercedes-Benz India Pvt. Ltd. on behalf of the dealership for Luxury Cars

  • Drove business growth in New Car Sales, POC and After Sales consistently exceeding individual and team sales targets
  • Developed sales and after-sales incentive programs to boost team motivation and performance
  • Demonstrated cross-departmental teamwork to achieve sales targets
  • Managed end-to-end processes, including purchase orders, stock replenishment,invoicing and monitored inventory levels for Accessories and Collections
  • Implemented markdown strategies based on analysis of ageing trends for optimal inventory control, including liquidation of slow-moving stock
  • Aligned and executed dealership marketing activities with Mercedes-Benz India's overarching marketing strategies
  • Maintained uniform presentation of accessories in New/Demo cars and showroom displays for a cohesive visual experience
  • Strategically analyze and achieve per car accessories targets, optimizing accessory penetration for each vehicle
  • Showcase and sell collection items at events through effective marketing strategies
  • Streamlining dealership's online store on the MB portal efficiently
  • Craft concise monthly plans and budgets for inventory,incorporating strategic marketing initiatives

Merchandise Manager

Nine Bridges Harley Davidson
05.2015 - 09.2016

Premium Motorcycles

  • Integrated Retail Management:
    Oversee daily sales, floor supervision and monthly stock checks
    Manage purchase orders, stock replenishment and classify new stock for licensee merchandise
    Analyze markdown strategies for optimal inventory management
  • Visual Merchandising: Coordinate captivating visual displays and seamlessly implement thematic presentations
  • Communication and Analysis: Generate daily performance reports and create mailers for effective communication
  • Event Coordination: Plan, Monitor, and Pack Stock for Events
  • Team Leadership and Development: Set and achieve individual and team targets and conduct monthly training sessions

Buyer & Merchandiser -The Home Label

The Label Corp Pvt. Ltd.- Curated by Susanne Khan
09.2013 - 09.2014

Ecommerce Brand

  • Strategic Business Planning and Analysis:
    Budgeting and Allocation
    Past Year Sell-Through and Profit Margin Analysis
    Future Themes, Launches and Pop-Up Store Coordination
    Online Pricing and Mark-ups, Promotions and Discounts
    Competitor Analysis
  • Streamlined Vendor Management, Product Development & Procurement:
    Conceptualize and create samples with vendors, negotiating costs
    Approve samples, issue Purchase Orders and manage production timelines
    Follow up with vendors, release advances and inspect QC reports
    Facilitate balance payments upon production completion
  • Business Documentation and Records:
    Product Development Master and Product Specification Sheets (Monthly Uploads)
    Product SKU Codes and Category & Sub-Category Master
    Budget Planning (New orders & Re-Orders) and Spend File Master
    Inventory Check, Stock Levels and Warehouse Activity Master File
    Purchase Orders and Invoices
    Budgetary Framework for Product Shoots
    Customer Feedbacks & Complaints
  • Product Shoot & Website Uploads:
    Conceptualize product and space shoots
    Collaborate seamlessly with stylists, photographers and the team
    Authorize the final approval for the product shoot images
    Collaborate on product descriptions with the Communication Department and approve final uploads

Merchandiser

Fabindia Overseas Pvt. Ltd
11.2010 - 05.2012

Retail- Ethnic Brand

  • Optimizing procurement for retail success through efficient supply chain management
  • Enhancing retail success through strategic vendor management
  • Optimizing inventory levels through thorough stock assessments
  • Ensuring store security and loss prevention for retail brand profitability
  • Maximizing retail success through meticulous budget reviews
  • Compiling concise reports for streamlined decision-making
  • Evaluating promotional campaigns for optimal retail impact
  • Creating compelling displays for an enhanced customer experience
  • Boosting sales through cross-merchandising strategies
  • Managing clients comprehensively for a holistic approach

Education

Advance Diploma in Apparel Merchandising - Apparel Merchandising

SASMIRA's Institute of Man-made Textiles
Mumbai
04.2001 -

Bachelor Of Commerce - Commerce

University of Allahabad
Prayagraj, India
04.2001 -

Skills

  • Merchandising Expertise
  • Product Lifecycle Management
  • E-commerce Integration
  • Pricing Strategy
  • Sales Forecasting
  • Team Management
  • Data Analysis
  • Leadership
  • Communication
  • Entrepreneurial Thinking
  • Adaptability
  • Vendor Relationship Management

Timeline

Business Owner

Allure Traders
04.2019 - 04.2025

Manager Accessories & Collections

Emerald Motors Dealer for Mercedes-Benz Passenger
01.2017 - 02.2019

Merchandise Manager

Nine Bridges Harley Davidson
05.2015 - 09.2016

Buyer & Merchandiser -The Home Label

The Label Corp Pvt. Ltd.- Curated by Susanne Khan
09.2013 - 09.2014

Merchandiser

Fabindia Overseas Pvt. Ltd
11.2010 - 05.2012

Advance Diploma in Apparel Merchandising - Apparel Merchandising

SASMIRA's Institute of Man-made Textiles
04.2001 -

Bachelor Of Commerce - Commerce

University of Allahabad
04.2001 -
PRIYANKA AGARWALMerchandising and Planning Lead