Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Otherexperiences
Hobbies and Interests
Hobbies
Timeline
Generic

Priyanka Aggarwal

Summary

Experienced digital marketing specialist with a diverse portfolio spanning IT, FinTech, E-Commerce, FMCG, Agriculture, Health, and Education sectors. Proficient in leveraging tools such as Buffer, HootSuite, Sendible, Canva, Photoshop, and Google Analytics to drive both paid and organic marketing campaigns across Facebook, Twitter, Instagram, and LinkedIn. Adept at influencer marketing and crafting compelling pitches to amplify brand presence. Proven track record in client servicing, team management, including recruitment, task allocation, content review, performance evaluation, and ensuring high-quality content delivery. Highly self-motivated with a strong dedication to developing new processes and initiatives for efficient workflow. Exceptional multitasking abilities, capable of quickly adapting to shifting priorities and consistently meeting deadlines.

Overview

9
9
years of professional experience

Work History

SOCIAL MEDIA MANAGER

IILM UNIVERSITY
07.2022 - 05.2024

· Working on brand building

· Implementing content calendar and marketing campaigns

· Content Curator

· Managing a team

· Working on Newsletter, Email Marketing, Blog writing, Video Ads and more

· Improving performance marketing

· Research emerging social trends to bring new strategies for brand in multi-channel campaigns

ASSIST MANAGER

NEUHERBS
10.2021 - 07.2022

· Optimized & Monitor Brand through Facebook Marketing, Instagram marketing, Twitter Ads and YouTube Marketing.

· Brand Building, Strategy Building

· Influencer Marketing - working on pitches and the influencers

· Worked on PR, Affiliate Marketing, Whatsapp Marketing

· Used tools like Buffer, HootSuite, Sendible, Canva, Google Analytics etc.

ASSIST MANAGER

TANGENCE INDIA
03.2020 - 09.2021

· Optimizing Brand through Facebook Marketing, Instagram marketing, Twitter Ads and YouTube Marketing.

· SEO Handling

· Handling major clients together.

· Working on paid LinkedIn Ads, Facebook Marketing

· Worked on Quora, Social ORM, Social Content creation

· Used Social Media tools like Buffer, HootSuite, Sendible, Canva etc.

· Influencer Marketing - worked on pitches and the influencers for brands

SR. SOCIAL MEDIA ANALYST

RNF TECHNOLOGIES
10.2018 - 11.2019

· Generating leads organically and via paid advertising

· Optimizing Brand through Facebook Marketing, Instagram marketing and Twitter Ads.

· Influencer Marketing for B2B- working on pitches and the influencers for our in-house brand.

DIGITAL MARKETING EXECUTIVE

FABINDIA
03.2018 - 10.2018

· Optimizing Brand through Facebook Marketing, Instagram marketing and Twitter Ads

· Working on Google Analytics and Google Tag manager for tracking daily reach and insights

· Working on conversion ads and Dynamic products ads by using pixels and Catalog feeds

· Better understanding of Instagram and Facebook Business manager

· Affiliate Marketing: Working with 3rd party tools on the basis of payouts

SR. SOCIAL MEDIA EXECUTIVE

WILDNET TECHNOLOGIES
07.2015 - 03.2018

· Identify trends, insights, optimize spend and performance based on them

· Implement a content calendar, bucket and marketing campaigns

· Collaborate with internal teams to create landing pages and optimize user experience

· Managing digital budgets and improves performance of Paid Search advertising

· Research emerging social trends to bring new strategies for clients in multi-channel campaigns

Education

Masters in Radio and Television Journalism -

Department of Film and Television Studies, Bharatiya Vidya Bhavan, New Delhi
01.2013

Bachelors in Journalism and Mass Communication -

Institute of Management Studies, Noida
01.2012

10+2 -

Delhi Public School, Ghaziabad (CBSE board)
01.2009

Skills

    Handled multiple clients of different domains like IT, FinTech, E-Commerce, FMCG, Agriculture, Health, Education etc

    Profound Knowledge of tools like Buffer, HootSuite, Sendible, Canva, Photoshop, Google Analytics etc

    Experience in Paid and Organic marketing in Facebook, Twitter, Instagram and LinkedIn Ads

    Good understanding of Influencer Marketing and it’s Pitches

    Managing team which includes recruitment, task allocation, content review, performance evaluations, monitoring and developing quality content along with best practices in execution

    Strong self-motivation, dedication to build new processes and initiatives to work effectively

    Ability to multitask, react quickly to shifting priorities and meet deadlines

Accomplishments

  • Awarded as the Outstanding Performer of the year
  • Worked with brands like Asian Institute of Medical Sciences, Ananda, FabIndia, Yuvraj Singh Cricket Academy, Cantabil, S.Chand, Salman Khan Gym etc. and handling their social channels like Facebook, Twitter, LinkedIn

Otherexperiences

  • Worked with Hindustan Media Ventures Limited as a City Reporter (Duration: 2014-2015)
  • Worked with All India Radio
  • Worked with Hint Media Group and Radio Noida 107.4 as an editor, script writer, and Voice Recorder

Hobbies and Interests

  • Travel Blogger
  • Writing
  • Photography
  • Reading
  • Painting

Hobbies

Travel Blogger, Writing, Photography, Reading, Painting

Timeline

SOCIAL MEDIA MANAGER

IILM UNIVERSITY
07.2022 - 05.2024

ASSIST MANAGER

NEUHERBS
10.2021 - 07.2022

ASSIST MANAGER

TANGENCE INDIA
03.2020 - 09.2021

SR. SOCIAL MEDIA ANALYST

RNF TECHNOLOGIES
10.2018 - 11.2019

DIGITAL MARKETING EXECUTIVE

FABINDIA
03.2018 - 10.2018

SR. SOCIAL MEDIA EXECUTIVE

WILDNET TECHNOLOGIES
07.2015 - 03.2018

Masters in Radio and Television Journalism -

Department of Film and Television Studies, Bharatiya Vidya Bhavan, New Delhi

Bachelors in Journalism and Mass Communication -

Institute of Management Studies, Noida

10+2 -

Delhi Public School, Ghaziabad (CBSE board)

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Priyanka Aggarwal