Priyanka Alewoor

• Heading a team of 3
• Created spreadsheets using Microsoft Excel for daily, weekly and monthly reporting.
• Handled Client Meetings to address customer inquiries and concerns.
• Led projects and analyzed data to identify opportunities for improvement.
• Account management for organic marketing activities
• Strategy for ranking optimization for client websites
• Content enhancement of on-page content to improve search visibility and engagement
• On-page SEO optimization
• Schema optimization for unique page types
• Periodical monitoring and reporting on website traffic and ranking changes
• Performing SEO technical audits to monitor website errors and changes
• Created Social Media Calendar for clients
• Ran Social Media Ads (Especially Facebook)
• One of the clients (M M Joshi Eye Hospital) proposed an Idea of a Live Webinar which they started as iTalk due to which we saw an increase of 100% increase in Youtube Insights and also it helped their other Social Media Profiles.

• Responsible for SEO Growth
• Building internal strategies for customers based in their marketing objectives
• Extracting strategic competitor data & website analysis to improve client ranking
• Worked and trained the team on creating meta tags (Title, Keywords, Description) creation, keyword analysis, and research
• Creation of keyword suggestions and ranking reports on a consistent basis showing progress
• Creation of various weekly & monthly traffic reports by using Google analytics stating progress
• Identifying challenges and sharing recommendation
• Creating dashboards and KPI's for clients

Clients :

• Mpower
• TABIS
• ABWA
• Svantantra Microfin
• Svantantra Micro Housing Finance

Key Achievements:

• Increased organic search revenue 20% - reached all-time highs for the company through various on-page and technical optimizations
• Positioned website in a competitive niche at top 5 for 20 high volume keywords
• Increased blog readership by over 50 times and reduced bounce rate by over 30% thereby increasing conversion rate by 15%
• Increased organic web and mobile traffic to 60% nation-wide
• Devised and implemented an organic search strategy that increased the conversion rate up to 50%
• Successfully promoted the missed call campaign for the latest Indian Pro Music League TV Serial through Facebook business page.
• Ran the Facebook & Instagram campaign to increase the Like & followers for the Hospitality sector

• Reviewed and optimized client sites to improve keyword targeting URL strategies, website architecture and content.
• Analyzed and audited clients' websites to address performance issues.
• Completed keyword research to target clients based on keyword targeting.
• Monitored performance of clients' marketing strategies and statistics to identify areas of improvement.
• Provided detailed reporting and analyses on client website demographics and statistics using Google Analytics.
• Collected and analyzed Web metrics such as visits, time on site and page views per visit.
• Handling client calls and providing solutions based on their requirements
• Created competition analysis reports, analyzed existing data from Google Analytics, and created statistical analysis to project current search engine traffic
• Formulate and develop strategies and goals to retroactively optimize the website. Strategy to improve the on-page optimization process. This included looking into the set of keywords that were not performing and had the potential to bring in more traffic to the site.
• Responsible for SEO lead generation and Organic Traffics.

Key clients serviced include:

1. JustAnswer LLC

2. Arjun Kartha Photography

3. Flying Cow Design

5. Ballistic Domains

6. Shaffer Web Development

7. Customized Write

8. Zansam

9. Verdia Technologies

The company trained me on WordPress and PHP I took care of the implementation of all SEO recommendations.

Developed websites

I was Awarded "Best Employee" for completing website in 2 weeks(Koi HealthCare)

• Leading a team of 3
• Strategized, implemented, and managed all eCommerce initiatives to ensure maximum customer acquisition and revenue production
• Designed, executed, and maintained SEO strategy to ensure top ranking on search engines and increased traffic by 8%.
• Co-ordinating with creative, copy, and design teams for content development
• Market Research for Business Development
• Ability to multi-task and react quickly under pressure
• Coordinated with the web dev team to improve the architecture of the website
• Was responsible for seasonal promotions
• Website Analysis
• Keywords Research (as per SEO)
• Optimizing Google Site map

• Conducting on-site and off-site analysis of web SEO competition.
• Using google analytics to conduct performance reports regularly.
• Performed Website Audits for Clients
• Off-Page activities like submissions, Bookmark submissions, etc
• Keeping track of feedback loop complaints per client, and reporting the same.
• Sending Weekly Technical Audit Report.