PRIYANKA ARORA
New Delhi
Summary
Results-driven Sales Leader with 18+ years at Ericsson and Nokia, consistently growing revenue across India, MOAI, MNEA, and North American markets. Proven track record of originating and closing complex, multi-million-dollar deals with Tier-1 operators, spanning across 5G, 4G RAN, Core Customer Support Services. Combines deep technical credibility with sharp commercial instinct, owning the full sales cycle from lead generation and solution positioning through contract negotiation and C-suite closure. Known for building long-term operator partnerships that expand account footprint and deliver sustained margin growth.
Overview
21
21
years of professional experience
Work History
Engagement Leader — MOAI & MNEA
Ericsson
01.2024 - Current
- Partner with MA/CU to work on HID deals ,non-delegated services solutions engage with MA/CU and customer to understand and address the requirements for BNEW RAN covering Enterprise and MCN segments.
- Position AI/ML-based services solutions to MA /CU & Customer — running discovery workshops to compliment product capabilities via services solutions , shaping roadmaps, and delivering executive demos that connect innovation to measurable business outcomes.
- Govern commercial frameworks and pricing strategy across MOAI & MNEA market areas; partner with sales and product teams to sharpen go-to-market execution.
- Champion the voice of the customer internally, accelerating roadmap alignment between operator needs and Ericsson portfolio.
- Recognition:
- High Impact Award for 2025 for Service Contnuity 5G RIM CTR solution for Bharti, Deal Size $4.25M
Engagement Manager — Customer Support
Ericsson MOAI
05.2022 - 09.2023
- Led high-stakes CS renewal negotiation for VIL — $10M deal — applying a data-driven commercial strategy that balanced operational continuity with the operator's severe debt constraints
Service Solution Manager
Nokia
04.2019 - 04.2022
- Global Sales Support Lead for North American Accounts — supporting the full sales cycle from qualification and solution design through commercial closure.
- Contributed to winning multiple 5G deals for North American Tier-1 operators, generating $10M in Deploy, Design, and Care services revenue.
- Built business cases and techno-commercial models that improved proposal quality and accelerated customer decision cycles by 25%.
- Led value-based selling in commercial negotiations; coordinated cross-functional teams across delivery, legal, and finance to deliver fit-for-purpose services proposals.
- Recognition:
- All-Rounder Award (2020) — Exemplary performance across North American accounts
- Applaud Excellence Award (2021) — Key revenue contributor, US account deals
Program Manager — Tools & Automation
Ericsson Region India / MOAI
01.2018 - 03.2019
- Managed program execution for tools and automation initiatives — overseeing change control, testing, documentation, training, and milestone tracking.
- Led process analysis and business case development for Configuration Change Management; optimised Drive Test workflows and integrated multi-vendor MS KPIs into the ESPA platform.
Engagement Manager — Customer Support
RINA (2010-14) & EGI-RMED (2014-2017)
01.2010 - 12.2017
- Closed and renewed PAN India CS deals with Airtel, Idea, Vodafone, and Uninor — combined contract value exceeding $10M over 5 years
- Won Uninor MVMS Support contract — securing 65% of Telenor's PAN India operations for Ericsson — one of the region's landmark competitive wins
- Contributed to Bharti LTE TDD & 3G win; developed custom support services solutions and competitive positioning
- Built trusted CXO-level relationships across all major Indian operators, enabling long-term account expansion and significantly reduced churn
- Lead Generation Recognition — $25M pipeline generated, Program Driver CS LG & Add-on Sales
- Recognition:
- Global Services High Margin Sales Award (2012) — Highest contribution to Region India bottom line
- Uninor MVMS Win Award — 65% PAN India market share secured for Telenor operations
- Bharti LTE TDD & 3G Win Recognition
- Lead Generation Recognition — $25M pipeline generated, Program Driver for Add-on Sales
Network Engineer
Ericsson India Ltd.
02.2006 - 12.2009
- Delivered network engineering support across multi-vendor telecom deployments; built foundational expertise in RAN operations.
Maintenance & Quality Engineer
International Electron Devices (IEDL)
08.2005 - 01.2006
- Recruitment via Campus slection , contributed to maintenance and quality assurance operations for Swedish Buyer IKEA
Education
B.Tech - Electronics & Communication Engineering
UP Technical University
India01-2005
MBA -
IGNOU
05.2001 -
Skills
Business Development & Deal Origination
RECOMMENDED ADDITIONS BEFORE SENDING
- Certifications: Add any Ericsson / Nokia internal credentials, AWS or Azure Cloud Practitioner, PMP, or 5G / ORAN technology certifications. Expected at this seniority.
- Quota ownership: If you held a formal annual sales target at any role, state the number and your attainment %. BD hiring managers will ask this directly in round one.
- Geographic openness: Willing to travel, relocateAdd one line on travel availability or relocation willingness — critical for MOAI/MNEA market-facing roles.
- LinkedIn URL: Replace placeholder above with your actual profile link before distributing.
Timeline
Engagement Leader — MOAI & MNEA
Ericsson
01.2024 - Current
Engagement Manager — Customer Support
Ericsson MOAI
05.2022 - 09.2023
Service Solution Manager
Nokia
04.2019 - 04.2022
Program Manager — Tools & Automation
Ericsson Region India / MOAI
01.2018 - 03.2019
Engagement Manager — Customer Support
RINA (2010-14) & EGI-RMED (2014-2017)
01.2010 - 12.2017
Network Engineer
Ericsson India Ltd.
02.2006 - 12.2009
Maintenance & Quality Engineer
International Electron Devices (IEDL)
08.2005 - 01.2006
MBA -
IGNOU
05.2001 -
B.Tech - Electronics & Communication Engineering
UP Technical University