Priyanka Arora
Bengaluru
Summary
Dynamic Category Manager with a proven track record at Urban Company, driving partner referrals from 45 to 120 weekly. Expert in strategic planning and stakeholder management, I leverage data analysis to optimize supply chain performance and enhance partner retention. Skilled in P&L optimization and risk mitigation, I deliver impactful results through collaborative initiatives.
Overview
2
2
Languages
2
2
years of professional experience
Work History
Category Manager- Level II
Urban Company
Bangalore
03.2026 - Current
- Led a team of 7 to scale hyperlocal supply generation for the Instahelp category, increasing weekly partner referrals from 40–45 to 100–120 through structured sourcing and referral initiatives.
- Owned end-to-end supply funnel performance across sourcing, walk-ins, screening, training, and partner activation; developed daily performance dashboards to identify funnel leakage and enhance partner acquisition.
- Analyzed partner churn and fulfillment performance to pinpoint drop-off drivers, capacity gaps, and operational bottlenecks, aligning partner retention with supply-demand across locations.
- Collaborated with Business Development, Training, Operations, and Quality teams to enhance partner readiness, fulfillment capacity, and boost overall category performance.
Assistant Manager
Blinkit
Gurugram
01.2025 - 03.2026
- Managed demand planning and supply alignment for 40+ asset SKUs across dark stores and bistro locations, ensuring high availability and minimal stockouts
- Monitored demand vs supply performance across multiple locations, proactively adjusting deployment plans to maintain service levels and operational continuity
- Identified and mitigated key supply chain risks such as vendor dependency, lead time variability, and demand spikes to reduce operational disruptions
- Identified and mitigated key supply chain risks including vendor dependency, lead time variability, and demand spikes, enhancing operational stability
- Collaborated with cross-functional teams including procurement, operations, and projects to optimize costs, standardize processes, and resolve issues faster through data-backed planning initiatives
Senior Associate-Quality
Zomato
Gurugram
09.2024 - 01.2025
- Managed customer escalations by investigating complex order and service-related issues, identifying root causes, and collaborating with stakeholders to ensure timely resolution.
- Analyzed recurring customer complaints and escalation trends to pinpoint process and service quality gaps, recommending actionable corrective measures.
- Coordinated investigations with delivery partners, restaurant partners, and internal teams to resolve escalations swiftly within defined turnaround times.
- Managed customer escalations by investigating complex order and service-related issues, identifying root causes, and coordinating with relevant stakeholders for resolution.
Education
Bachelors - Tourism Management
University of Delhi
DelhiSkills
- Category development
- Category growth
- Stakeholder Management
- Monthly Business Reviews
- Budget Management
- Risk Mitigation
- Root Cause Analysis (RCA)
- MS Excel
- Digital Marketing
- Vendor relations
- Strategic Planning
Projects
Supply Chain Analytics:
Designed and implemented an Inventory Planning & Management Dashboard for 40+ asset SKUs across dark stores and bistro locations, improving stock visibility and minimizing stockout risks, Built a Vendor Performance Dashboard tracking 5+ KPIs including performance trends, zone coverage, delivery timelines and fulfillment reliability to enable data-driven vendor management, Analyzed 3+ demand drivers and collaborated with 3+ cross-functional teams to optimize procurement planning, inventory allocation, and overall supply chain efficiency
Extracurricular Activities
Hiking: Completed multiple hiking expeditions Yoga Traveling
Languages
Hindi
First Language
English
Proficient
C2
Timeline
Category Manager- Level II
Urban Company
03.2026 - Current
Assistant Manager
Blinkit
01.2025 - 03.2026
Senior Associate-Quality
Zomato
09.2024 - 01.2025
Bachelors - Tourism Management
University of Delhi