Priyanka Bennett
Gurugram
Summary
Experienced and result oriented sales & marketing professional with 6 years of Alco-beverage industry experience out of overall 9 years of experience. Bringing forth a proven track record of working effectively in direction to achieve company goals, increase ROI, and develop strategies to augment market share & Building brands by flair & Creative ideas. Expertise in marketing strategies, product promotion and merchandising to achieve market penetration. Successful record of expanding network connections through persuasive brand imaging.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Area Sales Manager- On Trade Key Accounts
Bacardi India Pvt. Ltd.
08.2024 - 03.2025
- Built and managed relationships with key accounts, optimizing performance through strategic negotiations and regular engagement & events & Activation
- Identified and capitalized on new business opportunities to drive market penetration and expand the customer base.
- Created innovative and disruptive events strategies to increase LTL experience, brand image, product visibility & Brand Value.
- Collaborated with marketing department to develop targeted promotional campaigns that drove sales growth.
- Responsible for Sales planning budgeting and forecasting.
- Analyzed market trends and competitor activities to shape sales strategies and align with company objectives, ensuring compliance with internal policies and regulatory guidelines.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Increased sales volume & Market share from last year and expanded product line to existing and new accounts.
- Led and mentored the sales team.
City Lead Luxury Manager
Anheuser-Busch InBev
12.2021 - 06.2024
- Led the strategic positioning and launch of a luxury spirits portfolio across high-end outlets in Goa & Gurgaon, driving brand presence and sales in the luxury segment.
- Consistently exceeded sales targets (2022-23), earning "M1 of the Month" (Sept 2022) and "One for the Team" (Aug 2022) awards.
- Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
- Secured 10+ high-value annual contracts with top outlets, optimizing ROI and capturing 70% market share.
- Accomplished multiple tasks within established timeframes.
- Maximized premiumization through 100+ high-profile events in Gurgaon, including FIFA, Bud Nights, and Oktoberfest.
Key Accounts Executive
Pernod Ricard India Pvt. Ltd.
05.2019 - 12.2021
- Enhanced customer satisfaction by proactively addressing concerns and providing tailored solutions.
- Managed 50 top-tier On -Trade accounts and achieved revenue targets consistently through effective negotiation and contract management with key clients. Driving a 78% rise in WOD for NPD brands and a 100% surge for regular brands.
- Executed 100+ activations, elevating market share of focused brands by 60% and brand visibility by 100% in my universe. leading to substantial revenue growth and increased brand visibility.
Assistant Marketing Manager
Adventure Island Pvt. Ltd.
03.2017 - 03.2019
- Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Enhanced customer engagement with targeted social media efforts and email marketing strategies.
- Completed projects on-time and under-budget by collaborating with sales, technical and customer relations departments.
- Measured campaign success using analytics tools such as Google Analytics; utilized insights gained from this data analysis process to make data-driven recommendations on future marketing efforts.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
Sales Manager
TNC Aviation
11.2016 - 02.2017
- Consistently met sales targets for pilot training enrollments.
- Increased sales revenue by developing and implementing effective sales strategies.
- Led a dynamic team across four cities by providing motivational coaching and performance-based incentives.
Strategic & Marketing Incharge
Carver Aviation
11.2012 - 06.2014
- Conducted market research to identify opportunities for business growth and expansion.
- Analyzed competitors'' strategies to develop targeted marketing approaches with a competitive edge.
- Crafted compelling content for blogs, websites, email campaigns, and other marketing materials to increase brand visibility.
- Assessed campaign performance through data analysis to continuously refine strategies for maximum impact.
- Trained the sales force.
Aircraft Trainee Technician
Orient Flights Pvt. Ltd.
06.2012 - 11.2012
- Responsible for aircraft maintenance of Cessna 152, Cessna172 R and Cessna 172 R Garmin (G1000) Aircrafts and their respective Avionics systems.
- Collaborated with senior technicians to troubleshoot complex mechanical issues, resulting in timely resolutions.
- Supported continuous improvement initiatives by participating in training sessions and staying current on industry best practices.
Education
MBA - Marketing
International School Of Management & Research
05-2016
Bachelor of Science - Science
EIILM Sikkim University
06-2013
Aircraft Maintenance Engineering Diploma - Aircraft Maintenance
Academy Of Aerospace & Aviation
12-2011
Skills
- Relationship building
- Key Accounts/ Territory Management
- Sales Planning, Budgeting & Forecasting
- B to B sales
- Sales team supervision
- Sales analytics
- Flair & Creativity
- Strategic Collaboration
- Marketing Campaign Design
- Brand Positioning
- Customer trend analysis
- Brand-building strategies
- Market and competitive analysis
- Presentations and proposals
- Media Planning & Buying
- MS Excel & Power Point
Painting
Passionate about creative expression through painting, with a focus on Landscape and impression art.
Languages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Certification
- Leadership Credibility by LinkedIn Learning.
- Business Analysis Foundation by International Institute of Business Analysis
- Project Manage Your Life: How to use PM Methodologies to Organize Anything
Timeline
Area Sales Manager- On Trade Key Accounts
Bacardi India Pvt. Ltd.
08.2024 - 03.2025
City Lead Luxury Manager
Anheuser-Busch InBev
12.2021 - 06.2024
Key Accounts Executive
Pernod Ricard India Pvt. Ltd.
05.2019 - 12.2021
Assistant Marketing Manager
Adventure Island Pvt. Ltd.
03.2017 - 03.2019
Sales Manager
TNC Aviation
11.2016 - 02.2017
Strategic & Marketing Incharge
Carver Aviation
11.2012 - 06.2014
Aircraft Trainee Technician
Orient Flights Pvt. Ltd.
06.2012 - 11.2012
Bachelor of Science - Science
EIILM Sikkim University
Aircraft Maintenance Engineering Diploma - Aircraft Maintenance
Academy Of Aerospace & Aviation
MBA - Marketing
International School Of Management & Research
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