Summary
Overview
Work History
Education
Skills
Accomplishments
Hobbies and Interests
Languages
Timeline
Generic
PRIYANKA CHOUDHURY

PRIYANKA CHOUDHURY

BANGALORE

Summary

Results-driven digital marketing professional with extensive experience managing large budgets and developing engaging content. Proven success in driving lead generation through innovative campaigns.

Overview

15
15
years of professional experience

Work History

ASSISTANT MANAGER -DIGITAL MARKETING

QUIKR
Bangalore
04.2016 - Current
  • Conduct research to stay updated on the latest trends and developments in the real estate sector.
  • Edit and proofread content to ensure consistency and accuracy.
  • Oversee content calendar to maintain on-time delivery of content.
  • Develop and present engaging, scripted content aligned with page theme and appealing to target audience.
  • Analyze and modify content to ensure adherence to brand guidelines and meet quality standards.
  • Create high-quality, engaging content across multiple platforms, including blog posts, articles for diverse verticals, whitepapers, case studies, Facebook ad copies, WhatsApp campaign content, SMS notifications, and email communications.
  • Direct, manage, and streamline paid marketing initiatives through Facebook and Google for Bangalore and Chennai.
  • Coordinate with design team to produce banners for paid marketing campaigns.
  • Collaborate with team to address client challenges and generate opportunities for delivering quality leads
  • Effectively prioritize efforts to focus on delivering on the most important things.
  • Managed large digital budgets across 100+ projects, consistently achieving monthly spend goals.
  • Expertise in managing client relationships and internal teams across multiple cities, demonstrating adaptability in agile "test and learn" environments.
  • B2C digital marketing experience.
  • Implementing and initiating Click to Whatsapp ads (CTWA) via Gupshup tool.
  • Launching and managing WA campaigns with Asiensy Tool.
  • Maintaining daily reports to keep a track on the daily spends, lead counts, CPLs

SENIOR RESEARCH ASSOCIATE

COMMONFLOOR
10.2011 - 03.2016
  • Attend property exhibitions happening in Bangalore to gather first-hand information regarding projects, new launches for blog posts.
  • Collaborated with cross-functional teams to enhance project workflows and communication.
  • Participate in brainstorming sessions to generate new content ideas and strategies.
  • Conduct thorough research on industry-related topics to generate ideas for new content and ensure accuracy and credibility.
  • Performed in-depth research into topics to write clear and accurate copy.
  • Created content for websites, blogs and social media accounts to increase visibility and engagement.
  • Applied strong writing, editing and proofreading abilities to each assignment to produce best possible content.

Content Writer

Flipkart
Bangalore
01.2011 - 03.2011
  • Researched and created engaging product descriptions.
  • Edited and proofread product descriptions for clarity, grammar, and adherence to style guidelines.
  • Maintained content calendar to ensure timely publication of content.

CONTENT EXECUTIVE

MINGLEBOX
10.2010 - 12.2010
  • Research analysis on Educational Media.
  • Customer survey analysis.
  • Keywords management.
  • Content writing for educational institutions.

Education

MBA - HR AND RETAIL MANAGEMENT

NATIONAL INSTITUTE OF RETAIL MANAGEMENT
BANGALORE
01.2012

PGDM - FASHION DESIGNING AND BOUTIQUE

INDIAN INSTITUTE OF FASHION TECHNOLOGY
BANGALORE
01.2010

CERTIFICATE COURSE - FASHION DESIGN

NATIONAL INSTITUTE OF FASHION TECHNOLOGY
KOLKATA
01.2009

BACHELOR OF ARTS -

GURU CHARAN COLLEGE
SILCHAR, ASSAM
01.2008

Skills

  • Microsoft Office
  • Wordpress
  • Digital marketing
  • Content creation
  • Market research
  • Effective communication
  • Taboola
  • Content Management System
  • SEM
  • AdWords
  • Web content creation
  • Marketing campaigns
  • Google drive
  • Stress Management
  • Time management
  • Tenacious Work ethic

Accomplishments

Inducted in Limca Book of Records, 2010 for Garment Design ( IIFT)
You Made a Difference Award and Star Performer (Commonfloor).
Pat On The Back Award (Commonfloor).

Hobbies and Interests

  • Hodophile
  • Artistry
  • Vivarium
  • Memomagnetics

Languages

Bengali
First Language
Hindi
Advanced (C1)
C1
English
Proficient (C2)
C2

Timeline

ASSISTANT MANAGER -DIGITAL MARKETING

QUIKR
04.2016 - Current

SENIOR RESEARCH ASSOCIATE

COMMONFLOOR
10.2011 - 03.2016

Content Writer

Flipkart
01.2011 - 03.2011

CONTENT EXECUTIVE

MINGLEBOX
10.2010 - 12.2010

MBA - HR AND RETAIL MANAGEMENT

NATIONAL INSTITUTE OF RETAIL MANAGEMENT

PGDM - FASHION DESIGNING AND BOUTIQUE

INDIAN INSTITUTE OF FASHION TECHNOLOGY

CERTIFICATE COURSE - FASHION DESIGN

NATIONAL INSTITUTE OF FASHION TECHNOLOGY

BACHELOR OF ARTS -

GURU CHARAN COLLEGE

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