PRIYANKA DAS
Guwahati
Summary
Strategic communicator in public relations field known for high productivity and efficient task completion. Skilled in crisis management, media relations, and brand strategy development. Excels at interpersonal communication, leadership, and adaptability to drive successful campaigns and build strong relationships with stakeholders.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Senior Communications Manager and Mass Media Faculty
Modern English School
Guwahati
08.2021 - Current
- Responsible for crucial aspects of the school's image and communication strategy
- Leads social media management, ensuring the online presence is engaging and aligned with the school's values
- Develops advertising campaigns that enhance brand visibility and attract students
- Crafts content for the school prospectus and newsletters to ensure consistent, impactful messaging
- Manages public relations, fostering positive relationships with stakeholders
- Oversees communication during crises, providing clear and timely information
- Faculty role enriches professional contributions by integrating academic insights into practice
Manager-Marketing
ICICI Lombard General Insurance Company Limited
Mumbai
09.2019 - 07.2021
- Provided support in coordinating public relations and national media activities
- Lead and manage brand campaigns, including Semi Naming Rights at Siddhivinayak Metro Station and the 'Get Well-thy India' initiative
- Oversee CSR campaigns such as 'Healthy Village,' 'Critical Illness,' 'Ride to Safety,' 'Niranjali,' and 'Combating Covid-19.' Facilitated award nominations by handling submissions, creative development, and promotional activities
- Managed LinkedIn as the single point of contact (SPOC) and promote content for awards and topical days
- Additionally, ensure smooth vendor empanelment and effective budget management
Senior Account Manager
FORTUNA PR
Mumbai
05.2016 - 09.2019
- Clients - Kotak Life Insurance, Kotak General Insurance, Royal Sundaram General Insurance Co
- Ltd, Reliance Securities and Truefarm Foods
Senior PR Executive
Carmine Communications
Mumbai
11.2014 - 04.2016
- Clients - Essel Infra and Utility, The Resort, Growel’s 101 Mall, Work Better Training & Development, KartavyaHealtheon, and ApartmentADDA
- Projects - FICCI FLO Film Festival 2016, Ride4India campaign, Taiwan Excellence Gaming Cup 2015 & Skyscraper Dash 2015
PR Executive
Value 360 PR
Mumbai
05.2014 - 10.2014
- Client- Essel Infra and Utility
Account Executive
Galvanise PR
Bengaluru
11.2012 - 08.2013
- Client- Attano, HealthcareMagic, Kern
Intern
ReachOut PR
Pune
05.2012 - 08.2012
- Basic KRA - Handling Press Interviews, Conferences, Updating Clientele, Handling Follow Ups, Making Client Reports, Monitoring & tracking news
Intern
Adfactors Public Relation Pvt. Ltd.
Bengaluru
10.2011 - 11.2011
- Basic KRA - Documentation, Drafting Press Release, Media Notes, Corporate Profiling, Monitoring & tracking news, Column Mapping, Coverage Dossier, Case Studies and Attended Press Conferences
Education
Post-Graduate - Mass Communication and Journalism, Public Relations
Asian Institute of Management & Sciences
Guwahati01.2012
Bachelor of Arts - Anthropology honors
Arya Vidyapeeth College
Guwahati01.2009
Skills
- Communications (Internal and External)
- CSR Engagement
- Social Media Strategy
- Creative Development
- Media Relations
- Crisis Management
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Focused and proactive problem-solving
- Effective group coordination and communication
- Social media content development
- Brand Management
- Corporate Communications
- Internal Communications
- Marketing Communications
- Brand Promotion
- Event Coordination
Websites
Certification
- Experiential Learning by CBSE, 01/2024
- Digital Marketing Day 2022 By Digital Scholar, 12/2022
- Reputation Risk Management by LinkedIn, 05/2020
- Brand and Marketing Integration by LinkedIn, 05/2020
- Google Digital Unlocked by Google, 07/2020
- Crisis Communications by LinkedIn, 05/2020
- How to Create a Perfect Elevator Pitch by LinkedIn, 05/2020
Hobbies and Interests
- Exploring
- Vocalizing
- Performing
- Dancing
- Trendspotting
- Connecting
Disclaimer
I hereby declare that the information furnished above is true and correct to the best of my knowledge and belief.
Languages
- English
- Hindi
- Assamese
- Bengali
Personal Information
Date of Birth: 05/11/87
Timeline
Senior Communications Manager and Mass Media Faculty
Modern English School
08.2021 - Current
Manager-Marketing
ICICI Lombard General Insurance Company Limited
09.2019 - 07.2021
Senior Account Manager
FORTUNA PR
05.2016 - 09.2019
Senior PR Executive
Carmine Communications
11.2014 - 04.2016
PR Executive
Value 360 PR
05.2014 - 10.2014
Account Executive
Galvanise PR
11.2012 - 08.2013
Intern
ReachOut PR
05.2012 - 08.2012
Intern
Adfactors Public Relation Pvt. Ltd.
10.2011 - 11.2011
Post-Graduate - Mass Communication and Journalism, Public Relations
Asian Institute of Management & Sciences
Bachelor of Arts - Anthropology honors
Arya Vidyapeeth College
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