Hi, I’m
Priyanka Dasgupta
Senior Associate Director - Affle
Mumbai,MH
Summary
Senior Associate Director at Affle, responsible for P&L and revenue growth across the West region. Experienced in digital advertising, programmatic and mobile marketing, with a focus on developing strong teams, strategic client relationships and sustainable business growth.
Overview
15
years of professional experience
4
Languages
4
Languages
Work History
AffleMumbai, Maharashtra
Senior Associate Director
06.2026 - Current
Job overview
- Own full P&L for West region; delivered 195% YoY revenue growth for the JAS quarter, sustaining a strong growth trajectory.
- Lead a high-performing team, driving priorities and a culture of ownership tied to revenue outcomes.
- Manage strategic client and agency relationships, translating objectives into performance-led solutions; secured a marquee new client win.
- Lead pitches and commercial negotiations across key advertisers, driving new business and account growth.
InMobiMumbai
Senior Sales Manager
04.2020 - Current
Job overview
- Owned a high-value book of business across InMobi and Glance, delivering over $1.5M in ARR, with approximately 95% consistent quota achievement.
- Drove new business acquisition with a strong hunter mindset, acquiring 25 net-new clients in 2025, and converting early-stage opportunities into long-term joint business partnerships.
- Contributed to Glance monetization from inception, helping scale a zero-to-€1M recurring revenue business.
- Promoted from Sales Manager to Enterprise Account Manager, and then to Senior Sales Manager, demonstrating consistent performance and revenue impact.
- Owned the full sales lifecycle, including prospecting, solution design, deal negotiation, closure, renewals, and revenue forecasting.
- Independently led the West region during leadership and team transitions, ensuring client stability, and revenue continuity.
- Drove revenue growth through structured sales strategies and consultative client relationships.
- Mentored junior sales professionals, supporting skill development, and performance improvement.
VAOO Adtech Pvt. Ltd.Mumbai
Senior Manager
10.2019 - 03.2020
Job overview
- Drove 6–8 client trials and proof-of-concept engagements for a developing adtech platform between Oct 2019–Mar 2020, supporting early market validation.
- Engaged 2–3 advertisers or agencies per month, managing trial onboarding, performance reviews, and structured feedback.
- Collaborated closely with product and engineering teams to relay trial insights, contributing to feature refinements and improved product readiness for future monetization.
Byte Dance (India)Mumbai
Partnerships Manager
12.2018 - 10.2019
Job overview
- Scaled TikTok platform monetization with a focus on brand & performance marketing solutions.
- Closed TikTok India’s First Hashtag Challenge (#UnbottleApnaSwag - J&J Clean & Clear), setting early industry benchmark.
- One of the first 3 members of the India sales team, scaled the business from 0 to $500,000 bi-monthly, by collaborating with top agencies and advertisers.
- Managed a diverse portfolio of partners, consistently exceeding revenue targets through strategic planning and execution.
Way2Online Interactive India Pvt. Ltd.Mumbai
Media Sales Manager
05.2018 - 11.2018
Job overview
- Onboarded 6–8 brands for in-app advertising on Way2News, executing mobile campaigns across high-engagement regional language audiences.
- Planned and managed 10–12 in-app mobile campaigns during the tenure, ensuring smooth execution, timely launches, and delivery against agreed objectives.
- Coordinated with ad operations and product teams to optimize targeting, creatives, and inventory utilization, improving campaign stability and performance.
- Delivered post-campaign performance reports and insights to advertisers, supporting repeat campaigns and strengthening brand relationships.
Ventes Avenues Pvt. Ltd.Mumbai
Sales Manager
04.2017 - 03.2018
Job overview
- Assisted in planning and execution of mobile advertising campaigns, coordinating with internal teams to ensure timely delivery and correct inventory utilization.
- Supported client servicing and campaign setup, gaining hands-on exposure to mobile ad sales, inventory management, and advertiser requirements.
- Collaborated with senior team members on media proposals and performance reporting, building a strong foundation in mobile advertising operations.
Solus Software & Systems Pvt. Ltd.Mumbai
Assistant Manager Sales
09.2016 - 03.2017
Job overview
- Led $1M annual business with complete branch P&L responsibility.
- Managed a team of sales representatives, resulting in improved productivity and higher customer satisfaction.
- Consistently exceeded individual sales targets by employing persuasive communication skills and expert product knowledge when interacting with customers.
Scholastic India Pvt. Ltd.Mumbai
Branch Sales Manager
07.2013 - 09.2016
Job overview
- Increased branch sales by implementing innovative sales strategies and fostering a customer-centric environment.
- Established strong relationships with key clients through attentive service and expert product knowledge, solidifying their loyalty and trust.
- Interviewed, hired and developed team of 40.
Valuable TechnologiesMumbai
Business Development Executive
07.2011 - 07.2013
Job overview
- Handled HNI client relationships for premium 'Club X' private theater services.
- Built strong relationships with clients, leading to increased customer satisfaction and repeat business.
- Communicated directly with customers and partners to build strong business networks and relationships.
Education
SP Jain School of Global ManagementMumbai
PGP- Digital Media from Digital Media Marketing & Communications
03.2017
Welingkar Institute of ManagementMumbai
PGDM Marketing Management
12.2015
University of MumbaiMumbai
Bachelor of Commerce
03.2008
Timeline
Senior Associate Director
Affle
06.2026 - Current
Senior Sales Manager
InMobi
04.2020 - Current
Senior Manager
VAOO Adtech Pvt. Ltd.
10.2019 - 03.2020
Partnerships Manager
Byte Dance (India)
12.2018 - 10.2019
Media Sales Manager
Way2Online Interactive India Pvt. Ltd.
05.2018 - 11.2018
Sales Manager
Ventes Avenues Pvt. Ltd.
04.2017 - 03.2018
Assistant Manager Sales
Solus Software & Systems Pvt. Ltd.
09.2016 - 03.2017
Branch Sales Manager
Scholastic India Pvt. Ltd.
07.2013 - 09.2016
Business Development Executive
Valuable Technologies
07.2011 - 07.2013
SP Jain School of Global Management
PGP- Digital Media from Digital Media Marketing & Communications
Welingkar Institute of Management
PGDM Marketing Management
University of Mumbai
Bachelor of Commerce
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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LANGUAGES
English
Hindi
Marathi
Bengali
Skills
Sales coaching
Negotiation expertise
Rapport and relationship building
Performance tracking and evaluations
Territory management
Business growth and retention
PERSONAL DETAILS
- Nationality: Indian
- Marital status: Single