Asana
Priyanka Dhir
Senior Brand Manager
Gurgaon
Summary
Experienced management professional with rich experience in Brand strategy, Business development and sales.
A decade of proven expertise in fostering client relationships and driving customer satisfaction. Track record of effectively guiding clients through onboarding, providing personalized solutions, and ensuring successful outcomes.
Proficient in communication, problem-solving, and cross-functional collaboration. Adept at leveraging analytical insights to enhance customer experiences and contribute to business growth.
Overview
13
13
years of professional experience
3
3
Languages
Work History
Senior Brand Manager
Growify Digital
New Delhi
11.2021 - Current
- Leading, managing and growing startegic client relationships for a portfolio of Luxury brands such as Tarun Tahiliani, Ridhi Mehra, Hazoorilal Legacy Jewellers, Gauri & Nainika, Hemant & Nandita, Meena Bazaar to help them achieve and expand their business goals
- Leading and managing annual sales revenue of Rs. 60 Crores with a team size of 5-7 Brand Managers
- Supervising and coordinating projects involving cross-functional teams to optimize budget allocation, enhance quality, accuracy, and meet deadlines efficiently, thus ensuring effective utilization of resources to boost sales growth and profitability.
- Developing creative presentations, marketing and strategic media plans, trend reports, and product data sheets.
- Formulating, initiating, and refining business development strategies aligned with company objectives through collaboration with external stakeholders, vendors such as Razorpay, Quickreply, Shopify, Flexify, PayU, Eazebuzz, Simpl Pay, Netcore, Quinn, Pushowl, Klaviyo, Mailchimp
- Sound knowledge of digital tools including social media, SEO, Google, Meta, Email and whatsapp marketing automation
Retail Operations Manager
Gauri & Nainika
Delhi, India
05.2014 - 10.2021
- Managed business of annual 5-7 Cr with record growth of 50%-60% YOY
- Responsible for developing and directing all areas of store operations including sales, staffing, training, VM & inventory
- Led Hiring & directed training and performance monitoring for new team members.
- Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
- Contributed to leadership team for implementing company policies and procedures
- Set performance goals for each department within store to ensure alignment with overall business objectives
- Improved customer satisfaction ratings with attentive service, prompt issue resolution, and proactive relationship building efforts.
Fashion Consultant
GAS JEANS - Reliance Brands Limited
New Delhi, India
10.2013 - 06.2014
Social Media Executive & Online Stylist
Nineteen Apparels
New Delhi, India
04.2013 - 09.2013
Business Development and Sales Executive
Pacific Strategic Group
New Delhi, India
10.2011 - 06.2012
Education
PG Diploma - Fashion And Luxury Brand Management
MODART International
Delhi, India 04.2001 -
Bachelor of Arts - English Literature
Hansraj College, Delhi University
New Delhi, India 04.2001 -
High School Diploma -
Somerville School
Noida, Uttar Pradesh 04.2001 -
Skills
Project Management
Analytical Skills
Partnership Building
Excellent Communication
Media Planning
Social Media Campaigns
Vendor Management
Brand strategy
Google Analytics understanding
Team building
Sales Forecasting
Project Management
Software
Airtable
Notionso
Otterai
Quickreply
Microsoft office
Timeline
Senior Brand Manager
Growify Digital
11.2021 - Current
Retail Operations Manager
Gauri & Nainika
05.2014 - 10.2021
Fashion Consultant
GAS JEANS - Reliance Brands Limited
10.2013 - 06.2014
Social Media Executive & Online Stylist
Nineteen Apparels
04.2013 - 09.2013
Business Development and Sales Executive
Pacific Strategic Group
10.2011 - 06.2012
PG Diploma - Fashion And Luxury Brand Management
MODART International
04.2001 -
Bachelor of Arts - English Literature
Hansraj College, Delhi University
04.2001 -
High School Diploma -
Somerville School
04.2001 -