Priyanka Erappa

• Led product marketing strategy for Talent at SkillGigs, a Talent Marketplace platform across US market B2C marketing
• Develop product positioning and messaging for all Go-to-Market launches based on user requirements. Planned new product external launch and release while managing cross-functional implementation of the plan.
• Leveraged market insights to influence product roadmap and strategy, ensuring alignment with product teams for audience-centric GTM launch.
• Conducted SWOT analyses for various platform features and shared the findings with cross-functional teams, including business, R&D, product, and tech units. Identified and addressed immediate issues, while also formulating Business Requirement Documents (BRDs) for the remaining concerns
• Successfully drove Net Promoter Score (NPS) improvements for various user cohorts, conducting in-depth analysis and presenting actionable insights to stakeholders on a monthly & quarterly basis
• Effectively coordinated with the marketing team on various campaigns

Achievements:

• Played a pivotal role in the platform's relaunch initiative, actively participating in both pre and post-User Acceptance Testing (UAT) phases, which involved comprehensive review and testing of all UI designs and copy
• Monitored user adoption, engagement, and retention, leading to a substantial increase in adoption on MOM basis and a significant reduction in drop-off rates during sign-ups, driven by effective marketing efforts and product enhancements
• Established and maintained a robust cross-platform transactional notification system.

• Developed annual Ads marketing strategies and budgets for brands and sellers pan India e-commerce marketplace B2B marketing
• Managed feature launches, from beta testing to full-scale Go-To-Market (GTM) plans, developing compelling product positioning and messaging for various channels
• Equipped sales team with essential collaterals and training materials
• Worked closely with the research team on regular market research, including monthly and quarterly Net Promoter Score (NPS), brand awareness, and product awareness assessments
• Presented findings to stakeholders with actionable insights for decision-making
• Planned and supervised budgeting, procurement, and legal compliance across teams
• Spearheaded product education through cross-channel communication and monthly webinars
• Identified outstanding award-winning campaigns and took the lead in crafting compelling award submission materials, which encompassed the creation of videos and well-crafted write-ups
• Planned and managed end-to-end execution of the annual Thought Leadership event: Flipkart Connect, including vendor selection, platform and design choices, and legal and compliance approvals.

Achievements:

• Planning and execution of 2 successful Flipkart Connect: Thought leadership event
• Launched certification program (LMS) for sellers and drove adoption and engagement through marketing activities
• Won over 30 awards for ad campaign entries created on various platforms
• Drove monthly adoption & retention of sellers to ads through marketing programs.

• Developed marketing plans with cross-teams to boost seller and brand awareness
• Managed monthly marketing content across various platforms (Calendar, Case Studies, Social, Website, Newsletter, and CRM) to educate users
• Collaborated with research teams to support data-driven marketing
• Sought speaking opportunities external to build thought leadership and aided internal events
• Launched the first seller certification course (LMS) for sellers in advertising, from planning, content to design
• Led a website revamp, improving structure, content and design
• Built partnerships with external vendors as needed for marketing.

• Part of the pilot team that achieved consistent YOY growth
• Understood PRDs and developed operational plans for product and feature launches in collaboration with product, operations, and contact center teams
• Developed training materials, including presentations, video tutorials, guides, and digital resources, to support internal and external stakeholders on product offerings
• Monitored the effectiveness of training and implemented changes based on feedback to ensure improvement
• Supported in streamlining L2 level escalations for Ads.

• Managed a team of campaign managers and handled day-to-day responsibilities of operational execution
• Oversaw stakeholder interactions and collaborated with Account Managers to create successful campaigns
• Served as a Subject Matter Expert (SME) and ensured quality assurance for all projects.

• Supported the Marketing & Sales teams in the execution of real estate services.