ASHA SINGH

• • Developed and executed cohesive marketing strategies and calendars, achieving a 40% revenue increase in 6 months.
  • Led brand awareness and media campaigns (ATL & BTL) across print, outdoor, radio, and digital platforms.
  • Maintained strong relationships with media agencies, negotiating to reduce media costs by 35% while enhancing service.
  • Innovated and optimized digital marketing strategies, increasing ROI and lead generation through SEM, SEO, SMM, Native Marketing, and Programmatic Ads.
  • Spearheaded performance marketing, focusing on revenue attribution, CAC, and LTV, while identifying trends and evaluating emerging technologies.
  • Conceptualized and executed events in multiple cities and countries, including pioneering various successful Virtual Realty Events and product launches.
  • Strategize and execute Corporate Communication and PR strategies to ensure a consistent brand image and story for internal and external stakeholders.
  • Leading team of Graphic & Web designers responsible for conceptualizing and designing concept after understanding the target audience.
  • Analyze key metrics, market trends, and provide actionable insights for strategic decisions
  • Budgeting and performance matrix evaluation and review

Key Deliverables & Achievements
 Spearheading a dynamic team of 35 Professionals across all marketing spheres like Performance Marketers, Social Media experts, Designers and Visual Artists, Communication experts, Digital Marketers & Events team
 Successfully launched various verticals as well as brands such as Axon Developers, Skye Hospitality 360 Franchise. Pioneered technological innovations in Real Estate space with AR/VR

• Worked as GM- Branding and Marcomm where I looked after different aspects of Marketing. Successfully launched 3 projects in 1.5 years and penetrated into tier II cities by adopting regional marketing strategies.
  
  • Media Planning & Buying
  • Brand Management
  • Corporate communication
  • Product launches
  
  Key Deliverables & Achievements
   Successfully launched 3 projects in a span of 1.5 years with full-lifecycle involvement right from Pre launch teaser campaigns to post launch activities, thus enabling higher sales and improved proposition.

Developed and implemented a comprehensive digital strategy to enhance marketing initiatives, collaborating with external SEO and PPC agencies to achieve top search engine rankings.

Executed high-level digital marketing strategies and detailed plans, driving significant and lasting improvements in key areas. Successfully initiated and implemented a loyalty program to increase customer retention.

Developed nationwide marketing plans tailored to regional needs. Oversaw the Marketing & Communication department, analyzing the effectiveness of various campaigns.

Growth Path:
 Executive: Front Line- March 2005 to April 2006
 Team Leader: April 2006 to May 2007
 Branch Head – June 2007- Sep 2010