Priyanka Goyal

Salesforce Optimization & Revenue Generation:

• Acted as Product Ops owner for internal platforms, partnering with Product & Engineering to design, launch, and scale workflow tools used by 500+ users
• Engineered a streamlined lead generation process in Salesforce, driving a 15% uplift in sales conversions and enabling actionable marketing insights.
• Delivered ₹40 CR in revenue by optimizing lead nurturing and integrating advanced technologies into Salesforce to elevate customer engagement.
• Increased Salesforce feature adoption by 30% among 500+ users through user-centric enhancements.
• Led media planning platform launch, enabling data-driven sales proposals and boosting client acquisition by 20%.
• Deployed automated NPS survey distribution via Salesforce, increasing feedback response rates by 25% and supporting continuous CX improvements.

Vendor & Platform Management:

• Owned the full lifecycle of 5 + key SaaS platforms — from onboarding and compliance to renewal and deprecation — aligning closely with legal, finance, and product teams.
• Managed risk and compliance during the migration of 100+ Play Store apps to a new developer console, ensuring policy adherence and zero downtime across all platforms.
• Optimized vendor contracts across 20+ tools, saving ₹4 CR+ through analysis and negotiations.
• Built 15+ real-time dashboards in Looker Studio and Salesforce, enabling data-driven decisions.
• Drove dashboard adoption across 50+ stakeholders, reducing ad-hoc reporting by 40% and accelerating decision-making in sales, product, and ops.

Project Leadership:

• Owned end-to-end implementation of workflow and tooling changes, from requirements gathering to on-ground rollout and post-launch optimisation.
• Acted as the primary escalation and coordination point between product pods and operational teams to unblock issues and drive outcomes.
• Drove change management through SOPs, training, FAQs, and feedback loops, improving feature adoption and operational efficiency.

• Grew a ₹400 CR portfolio by 40%, fostering strong relationships with high-net-worth clients through customized financial solutions and exceptional service.
• Acquired 30+ high-net-worth clients and cross-sold banking products, contributing to significant revenue growth.
• Improved cross-sell opportunities by 30%, offering tailored banking solutions based on thorough financial analysis of client needs.
• Reduced client onboarding and transaction time by 20%, driving faster service delivery and enhanced customer experience.