Priyanka H U
Tech Lead
Bengaluru
Summary
Over ten years of IT experience, currently working as Adobe campaign developer. Technical expertise in different modules of Adobe Campaign - Message Center, Offer Management, Third party integrations. Ability to work efficiently on marketing campaigns, technical workflows and collaborate with the team to achieve deliverables. Have also underwent bootcamp training in AEP.
Overview
12
12
years of professional experience
9
9
years of post-secondary education
4
4
Certifications
Work History
Technical Lead
Tech Mahindra
6 2024 - Current
Senior Associate
Cognizant
02.2022 - 06.2024
- Worked on building, testing and maintenance of campaigns and technical workflows
- Good understanding of SMS and Push channels
- Integration with third party systems to leverage the same
- Worked on creation of schemas, input forms and navigation hierarchies
- Worked on creating transactional message templates, and troubleshooting message center issues
- Worked on offer management, creation, configuration and manage offers
- Worked on ACC v8 migration, identifying issues and resolving / reporting to Adobe
- Custom Implementation of MMS channel with the help of Sinch
- Worked on Third party integrations.
Associate
01.2019 - 06.2022
- Developed campaigns and technical workflows based on the client requirements
- Worked on Message Center module, by creating templates, creating the SOAP requests to trigger the messages
- Created email templates based on the HTML provided by the customer
- Good understanding of personalization blocks and different editing modes
- Creation of data schemas
- Good understanding of the structure and syntax of the schemas
- Worked on Input forms and navigation hierarchies
- Worked on Adobe campaign build upgrades from 8860 to 9032
- Good hands on in trouble shooting upgrade issues
- Post upgrade verification of AC.
Associate
08.2020 - 06.2021
- Worked on technical workflows and campaigns creation, modification and enhancements
- Resolve bugs and provide support to the business campaigns
- Worked on the build upgrade of Adobe campaign
- Verification and validation of Adobe campaign after the upgrade.
Programmer analyst
06.2017 - 01.2019
- Worked as a Adobe Campaign Development & Support Engineer for a Europe based Information Company
- Developed workflows based on customer specifications
- Used AWS and/or SFTP to store the files/output from the workflows
- Developed Message Center templates based on the xml provided by the customer
- Understanding in depth, the historical campaigns/workflows being executed on equal intervals and resolving the campaign delivery issues
- Debugging and fixing the workflows that fail and impact deliveries
- Create operators with various access rights assigned to them
- Active collaboration with the Adobe support team to gain help on the resilient issues
- Understanding the issues faced by the business users and logging them into Jira followed by resolving within 3 business days.
Programmer analyst
07.2016 - 01.2019
- Worked for a UK based medical company, to develop e-commerce website
- Designed and developed AEM components like user registration, login, newsletter subscription, checkout journey using Java, JSP
- Good experience in using REST services within the components
- Active interaction with the customer to understand their requirements and help them understand component configurations
- Was part of the production build, also actively involved in debugging the production issues
- Extensive testing and fixing of the post production issues faced by the customers while they placed an order for products.
Junior Consultant
ICF Olson
07.2015 - 05.2016
- Good hands on in AEM version 5.6
- Designed and built components, templates and dialogs using the AEM architecture (Sling Models, CRX, OSGI, JCR) for a Banking client
- Good hands on in Java, Servlets, Ajax, Jquery and JSON web technologies while developing components
- Made considerable use of source management tool Git/Github
- Utilized project Management tool Jira to resolve the issues raised by the customers/testers, requests for the Change requests
- Also part of the UAT and Production builds and releases and adhoc resolving of Production issues
- Boot-camp training received to develop components using Sightly.
Assistant System Engineer
Tata Consultancy Services
10.2012 - 08.2013
- Underwent a boot-camp training for about 90 days on Java/J2EE (Technical skills) along with other soft skills
- Deployed into a Insurance domain for a client based out of USA
- Designed and developed Web forms using using Java, JSP, Javascript technologies
- Collaborated with the team in resolving the UAT and Production issues.
Education
Master's degree - Information Technology
R. V. College of Engineering, Bangalore
01.2013 - 04.2015
Bachelor of Engineering - BE - Information Science/Studies
B V B College of Engg. & Technology, HUBLI
01.2008 - 04.2012
PUC - undefined
SDM Pre University Ujire
01.2006 - 04.2008
Skills
Adobe Campaign
Certification
Adobe Campaign Architect
Timeline
Senior Associate
Cognizant
02.2022 - 06.2024
Associate
08.2020 - 06.2021
Associate
01.2019 - 06.2022
Programmer analyst
06.2017 - 01.2019
Programmer analyst
07.2016 - 01.2019
Junior Consultant
ICF Olson
07.2015 - 05.2016
Master's degree - Information Technology
R. V. College of Engineering, Bangalore
01.2013 - 04.2015
Assistant System Engineer
Tata Consultancy Services
10.2012 - 08.2013
Bachelor of Engineering - BE - Information Science/Studies
B V B College of Engg. & Technology, HUBLI
01.2008 - 04.2012
PUC - undefined
SDM Pre University Ujire
01.2006 - 04.2008
Technical Lead
Tech Mahindra
6 2024 - Current