Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Priyanka Kumari

Aspiring Data Analyst | SQL • Excel • Power BI • Tableau
Bengaluru

Summary

Detail-oriented Data Analyst with expertise in SQL, Excel, Power BI, and Tableau. Skilled at data cleaning, dashboard creation, and delivering insights for business decisions. Background in marketing analytics with experience in reporting and campaign analysis. Passionate about translating data into actionable insights and continuously learning new tools.

Overview

6
6
years of professional experience
3
3
Certifications

Work History

Marketing Officer

Union Bank of India
07.2022 - 11.2022
  • Extracted and analyzed customer engagement data using advance Excel, ensuring accuracy in campaign performance reporting.
  • Created interactive Excel dashboards to track CASA campaign effectiveness and provided insights for decision‑making.
  • Coordinated with internal business units and partners to implement targeted marketing campaigns, improving brand visibility.
  • Presented actionable insights to senior management to guide business and marketing strategies.

Marketing Research Intern

TATA Hitachi
05.2017 - 07.2017
  • Conducted consumer research to identify key purchase drivers for backhoe loaders.
  • Analyzed survey data to measure brand awareness and customer loyalty.
  • Provided recommendations to marketing teams based on quantitative analysis.

Marketing Management Intern

IIM Lucknow
05.2017 - 07.2017
  • Studied marketing management concepts and applied them to solve Harvard Business School case studies.
  • Improved business presentation and storytelling skills while delivering case‑based insights.

Education

MBA - Finance & Marketing

IIT(ISM) Dhanbad
Dhanbad
01.2018

B.Tech - Electronics & Communication

BCETW Durgapur
Durgapur
01.2016

Skills

SQL (MySQL)

Power BI

Power Query Editor

Advanced Excel

Tableau

Data visualization and presentations

Data Cleaning & Modeling

Problem solving, Collaboration and Attention to detail

Certification

Google Analytics Individual Qualification (GAIQ)

Timeline

Marketing Officer

Union Bank of India
07.2022 - 11.2022

Marketing Research Intern

TATA Hitachi
05.2017 - 07.2017

Marketing Management Intern

IIM Lucknow
05.2017 - 07.2017

MBA - Finance & Marketing

IIT(ISM) Dhanbad

B.Tech - Electronics & Communication

BCETW Durgapur

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Priyanka KumariAspiring Data Analyst | SQL • Excel • Power BI • Tableau