PRIYANKA KUMBLEKAR SHINDE
Mumbai
Summary
Digital marketer with over ten years of experience in developing impactful strategies. Expertise in content creation, brand building, partnerships, and paid media. Proven ability to lead comprehensive campaigns that deliver measurable business outcomes across various industries. Seeking roles in content strategy, social media, or brand marketing within organizations that prioritize creativity and meaningful impact.
Overview
12
12
years of professional experience
Work History
Associate Vice President
Kotak Mahindra Bank
07.2022 - 03.2025
- Spearheaded digital marketing strategy utilizing comprehensive funnel marketing techniques.
- Optimized customer journey mapping to enhance user experience and increase top-of-funnel engagement.
- Managed multimedia campaigns, optimizing spend across digital channels to maximize ROI through data-driven strategies.
- Developed and implemented cohesive marketing plans in collaboration with cross-functional teams.
- Executed integrated marketing communications programs, collaborating with and managing agency partners.
- Participated in annual operating plan development to align with company objectives.
- Measured and reported campaign performance metrics to drive continuous improvement.
- Directed integrated marketing campaigns, fostering cross-functional collaboration and agency partnerships to deliver cohesive, high-impact initiatives.
Account Director
Ogilvy
09.2021 - 01.2022
- Cultivated strong client relationships through timely deliverables and proactive brand acquisition strategies.
- Managed team of copywriters and account managers to achieve organizational objectives.
- Established KPIs to monitor performance and promote individual growth via regular feedback sessions.
- Developed digital strategies that aligned brand objectives with creative execution, effectively managing digital expenditures.
Senior Group Account Manager
Tonic Worldwide
04.2017 - 08.2021
- Drove P&L growth through strategic upselling and quarterly performance reviews with CFO.
- Set team targets to identify potential opportunities for brand expansion.
- Planned and executed strategies focused on ROI for current and prospective brands.
- Managed upselling initiatives via innovative projects, including UI/UX microsites and interactive AR filters.
- Executed influencer marketing campaigns tailored to specific platforms for enhanced brand engagement.
- Cultivated strong client relationships through timely task delivery and proactive brand acquisition suggestions.
- Analyzed competitor activities and digital consumer behavior to refine strategies and improve outcomes.
- Ensured timely accountability for invoices, payments, and outstanding balances.
Account Manager
Tonic Worldwide
04.2015 - 01.2017
- Executed deliverables on schedule, verifying task lists from team members regularly.
- Conducted monthly review calls with team members to assess performance.
- Facilitated monthly feedback calls with clients to gather insights and improve services.
Copywriter and Client Partner
Tonic Worldwide
08.2014 - 04.2015
- Created tailored social media content for Facebook, Instagram, and LinkedIn, focusing on employee branding, entertainment, and music categories.
Produced innovative content ideas for topical promotions and product launches beyond social media.
Managed execution of content shoots for entertainment and employee branding initiatives.
Directed online reputation management efforts across various social media channels.
Organized regular contests and activities to enhance audience interaction.
Copywriter
Trivone
04.2013 - 07.2014
- Crafted advertising copy for online platforms, aligning with brand identity and personality.
Developed unique copy options based on client marketing objectives.
Customized brand messaging to engage target audiences and drive interest.
Reviewed and edited final copy for accuracy throughout production phases.
Authored social media posts covering both informational and promotional topics.
Education
Marketing
Indian Institute of Management
Kozhikode07-2025
Bachelor in Mass Media/Media Studies -
Mumbai University
Mumbai04-2013
High School Diploma -
Fergusson College
Pune03-2011
Skills
- Integrated campaign development
- Creative direction
- Campaign optimization
- Market research and insights
- Social media strategy
- Content creation
- Marketing analytics
- Cross-functional collaboration
- Public relations management
- Budget oversight
- Project management
Internships
Assistant Project Head for Femina Miss India, Times of India (Mumbai)
Coordinating with the contestants, managers of all the departments for Femina Miss India pageants, keeping model requirements updated, organizing photoshoots, and managing contestants and other members
Marketing Manager, Business of Ideas (Mumbai)
Ideating on-ground promotional marketing strategies for upcoming Bollywood movies, presenting on-ground activity ideas for upcoming movies, and executing the events (fashion show, music launch)
CMCG PR Agency (Mumbai)
Coordinating with journalists for upcoming events
Timeline
Associate Vice President
Kotak Mahindra Bank
07.2022 - 03.2025
Account Director
Ogilvy
09.2021 - 01.2022
Senior Group Account Manager
Tonic Worldwide
04.2017 - 08.2021
Account Manager
Tonic Worldwide
04.2015 - 01.2017
Copywriter and Client Partner
Tonic Worldwide
08.2014 - 04.2015
Copywriter
Trivone
04.2013 - 07.2014
Marketing
Indian Institute of Management
Bachelor in Mass Media/Media Studies -
Mumbai University
High School Diploma -
Fergusson College
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