Priyanka Mandal
Asst Brand Manager
Bengaluru
Summary
With a rich work experience of 9+ years in the Alco-Bev and Events industry, a highly motivated and results-driven individual with a passion for brand management and marketing. Experienced in making brand strategies, driving consumer engagement, and ensuring brand integrity. Adept at coordinating cross-functional teams and executing marketing initiatives to enhance brand visibility and drive sales. Proven ability to analyze market trends, identify growth opportunities, and contribute to the development of successful brand plans. Strong communication skills with a track record of building and maintaining strong relationships with internal stakeholders and external partners. Committed to delivering exceptional results and driving brand excellence in the dynamic and competitive alcohol market.
Overview
10
10
years of professional experience
1
1
Certification
3
3
Languages
Work History
Assistant Brand Manager
John Distilleries Pvt Ltd
7 2022 - Current
- Responsible for making and execution of yearly brand plan and allocation of marketing budgets
- Achieved volume budget targets with widespread in-trade executions
- Assisted in making communication strategy and visual identity of portfolio in line with new positioning
- Developed brand IPs & TSPs for domestic markets
- Responsible for driving innovation across all channels and activations
- Regularly updated and maintained monthly provisions and Sales and Business Planning (SBP) records, ensuring accurate and up-to-date information
- Prepared monthly reports: Generated comprehensive reports highlighting sales volumes and expenses, providing valuable insights for decision-making and performance evaluation
- Managed SOP for DPG ensuring consistency and compliance with regulatory guidelines
- Prepared various marketing reports to support strategic planning and decision making
- Attended and facilitated staff training for 5-star properties and key accounts
- Managed SOP for labels ensuring consistency and compliance with regulatory guidelines.
- Analyzed data from marketing campaigns to measure effectiveness and inform future decisions
- Assisted in successful launch of new products by coordinating cross-functional teams
- Managed budget allocations for marketing initiatives, ensuring optimal use of resources
- Fostered positive brand image by managing sponsorship opportunities within community
- Evaluated third-party vendors for potential partnerships or acquisitions based on alignment with company's strategic priorities
Senior Account Manager
George P Johnson Marketing Pvt Ltd
2021.12 - 2022.06
- Responsible for development and execution of concepts for clients
- Operated as lead for any and every matter specific to set of clients
- End to end execution of events and activations for clients
- Oversaw customer account management
- Identified new business opportunities for existing customers.
Asst. Manager CS & BD
Wings Brand Activations Pvt. Ltd
2019.06 - 2021.12
- Responsible for new client acquisition, Customer account management, Performed end-to-end management and execution of events for client.
Asst. Manager CS & BD
Showhouse Event Management Pvt. Ltd
2014.06 - 2019.05
- Managed over 10+ of IPs, theatre, classical events etc. Customer account management & Concepts, ideas and execution
Education
PGDEM - Marketing
Indira College
PuneB. Com -
M J College
BhilaiSkills
Competitor Analysis
undefinedCertification
WSET Level 2, Spirits
Timeline
Senior Account Manager
George P Johnson Marketing Pvt Ltd
2021.12 - 2022.06
Asst. Manager CS & BD
Wings Brand Activations Pvt. Ltd
2019.06 - 2021.12
Asst. Manager CS & BD
Showhouse Event Management Pvt. Ltd
2014.06 - 2019.05
Assistant Brand Manager
John Distilleries Pvt Ltd
7 2022 - Current
PGDEM - Marketing
Indira College
B. Com -
M J College
WSET Level 2, Spirits
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