Summary
Overview
Work History
Education
Skills
Languages
Personal Information
Timeline
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Priyanka Mazumder

Priyanka Mazumder

Guwahati, Assam

Summary

Results-driven professional with over 7+ years of expertise in LFR Operations, Sales and Marketing within the Retail Industry. Proven track record in managing brand relationships, overseeing project management, and coordinating brand initiatives that drive customer engagement. Core competencies include Store Planning, Buying & Planning, visual merchandising, Brand Collaborations, customer service, CRM all contributing to enhanced store performance and brand visibility.

Overview

8
8
years of professional experience

Work History

HR & Operations Manager

SOHUM SHOPPE PVT LTD
Guwahati
01.2017 - Current
  • Crafted strategic plan to align with company's mission and vision. Enhance revenue, profitability & growth through effective strategy implementation.
  • Plan retail strategy for store developments including visual merchandising, inventory management, team motivation, buying & planning, store display, recruitment, staff training,
  • Part of Buying & planning team for assorting Spring Summer & Autumn Winter seasons.
  • Managed Sales, Marketing, Projects, CRM & Operations for 7 LFR stores of the Group across North-East India.
  • Handling major key accounts and overseeing business planning and operations for over 50 national and international retail brands, such as Bestseller, Reliance Brands, Arvind, Madura, Tommy Hilfiger, Hugo Boss, AX, CKJ, Superdry, Gas, Vero Moda, Only, Guess, Mango, Forever New, etc., acting as a KAM.
  • Analyzing sales vs stock, season to season sell-through of 50+ brands, identifying slow-moving and aging stocks, implementing actions, replenishment, inter-store movements, inventory & shrinkage control worked as per requirements & predictions.
  • Recruits, trains, and retains talent, manages employee relations, and oversees the recruitment, training, and development of staff. managing daily operations of sales team and performance evaluation.
  • Projects - Led new store projects and renovations, focusing on store layout planing, brand positioning, merchandise planning, visual branding & final store launches. Coordinating with architects to meet layout requirements & changes and worked on Auto CAD drawings
  • Marketing - managed varied online & offline marketing campaigns aligned with season change & market trends. Engages audience on social media platform constantly, ensuring high levels of interaction. Collaborated with brands for in-store and outdoor visual updates including hoardings, billboards, fabric boxes and LED Screens. Planned Bihu, Durga Puja, Christmas, EOSS campaigns and visuals. Planning and plotting of visual changes for SS and AW seasons across all store outlets.
  • CRM - Execution of periodic Customer engagement programs enhancing customer service & satisfaction, Efficiently managed grievance handling to ensure smooth resolution of escalations. Worked with 3rd party vendor for optimize customer points benefits.

Demand Manager (North-East)

OYO Rooms
Guwahati
08.2016 - 01.2017
  • Worked closely with Cooperate Office to meet Monthly targets with collaboration with new hotel tie-ups, client pitching to achieve company's profitability & growth.
  • Client pitching and new business tie-ups with Travel agencies, cooperate offices, hotels, schools & colleges, business associations to drive market expansion.
  • Ensuring smooth customer check-ins & satisfaction by continuously working on customer feedback and handling on-time grievances and managing all customer escalations.
  • Making strategic plans & campaigns to boost Sales and service visibility in accordance with large market expansion plans.
  • Staff Training, grooming & motivation.
  • Tracked changes in consumer behavior and buying patterns in order to adjust forecasts accordingly.
  • Worked closely with Sales and Marketing team members to understand short term impacts on long term forecasts due to promotions or other external factors.
  • Participated in design reviews, pricing discussions, promotional campaigns as necessary to ensure optimal demand management operations.
  • Responsible for planning and executing market-site visits, maintaining sales trackers. This role also involves conducting market research, collecting competitor data, and understanding client requirements.
  • Responsible for building healthy relationships with hotel owners, and helping them manage their portfolio network. This role also involves acting as a SPOC for hotel owners, OYO & guest and helping them solve issues.

Education

Master of Business Administration (MBA) - HR & Marketing

NERIM Group of Institutions - Dibrugarh University
Guwahati, Assam
01-2016

Bachelor of Business Administration (BBA) - HR & Marketing

AIMT - Punjab Technical University
Guwahati, Assam
01-2014

Skills

  • Vendor management
  • Team building
  • Store operations
  • Sales analysis
  • Store layout
  • Inventory control
  • Recruitment and retention
  • Staff motivation
  • Retail merchandising
  • Merchandise planning
  • Visual advertising

Languages

English
First Language
Hindi
Advanced (C1)
C1
Assamese
Advanced (C1)
C1
Bengali
Beginner (A1)
A1

Personal Information

Name - Priyanka Mazumder

DOB - 13.11.1992

Father's name - Jagat Chandra Mazumder

Address - Survey, Guwahtai, Assam - 781028, India

Natioanlity - Indian

Gender - Female

Timeline

HR & Operations Manager

SOHUM SHOPPE PVT LTD
01.2017 - Current

Demand Manager (North-East)

OYO Rooms
08.2016 - 01.2017

Master of Business Administration (MBA) - HR & Marketing

NERIM Group of Institutions - Dibrugarh University

Bachelor of Business Administration (BBA) - HR & Marketing

AIMT - Punjab Technical University

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Priyanka Mazumder