Priyanka N
Design Leader
Bangalore
Summary
I’m a Senior Design Manager working at India’s first unicorn and top Ad tech Companies, InMobi. I have 10+ years of industry experience in marketing design, advertising, visual communication and experience design. Professional design leader with strong background in driving impactful visual solutions. Proven ability to foster team collaboration and adapt to changing project needs. Skilled in creative direction, user experience design, and strategic planning. Known for producing high-quality work that consistently meets objectives and exceeds expectations.
Overview
13
13
years of professional experience
3
3
Certifications
3
3
Languages
Work History
Head of Design- APAC
InMobi
05.2025 - Current
- Defined and executed the visual strategy for integrated marketing campaigns across digital, social, performance, and offline channels — aligning design outcomes with business goals.
- Creatives from our team supported campaigns that generated $1.2 Cr in revenue over Q1.
- Led many high-performing design team that drove a 30%-50% increase in engagement and contributed increase in incremental revenue through campaign visuals.
- Develop and implement design strategies that align with the marketing team’s objectives.
- Oversee multiple design projects simultaneously, ensuring quality, Implication of AI technology, consistency, and timely delivery.
- Work closely with marketing managers, CMO, and Founder teams to align design efforts within the organisation.
Design Manager
InMobi
01.2020 - 01.2022
- Managed projects from initial conception to completion while guiding & motivating individuals & teams in the process.
- Worked on high impact design projects delivered by the team for 4 major campaigns and 6 global events.
- Develop and implement design strategies that align with the marketing team’s objectives.
- Oversee multiple design projects simultaneously, ensuring quality, consistency, and timely delivery.
- Work closely with marketing managers, product teams, and sales teams to align design efforts with campaign objectives.
- Conduct design training and workshops across teams.
Art Director
InMobi
01.2017 - 01.2020
- Conceptualize creative ideas for marketing campaigns based on the brief.
- Create mood boards, sketches, and storyboards to visualize concepts.
- Integrate innovative design techniques to keep campaigns fresh and relevant.
- Collaborate with project managers to ensure timely delivery of creative assets.
Sr. Visualizer
InMobi
01.2016 - 01.2017
- Collaborate with the creative director, copywriters, and strategists to develop innovative ideas for advertising campaigns.
- Lead brainstorming sessions to create original concepts that resonate with the target audience.
- Allocate resources effectively to meet project requirements without compromising quality.
Jr. Art Director
Take Off Communications
01.2014 - 10.2016
- Assist in brainstorming and developing concepts for advertising campaigns, branding projects, or marketing materials.
- Collaborate with senior art directors, copywriters, and other team members to craft compelling visual ideas.
- Develop layouts, graphics, and prototypes using design software like Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.).
Visualizer
Be Positive 24
01.2013 - 01.2014
- Design a variety of materials such as logos, brochures, websites, social media graphics, advertisements, packaging, and more.
- Utilize design software like Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.) and other tools to produce high-quality work.
- Research target demographics and market trends to create relevant and appealing visuals.
Education
B.Sc. - Electronic Media
M.O.P. Vaishnav College
Chennai 01.2010 - 1 2013
Skills
Brand Design
Creative Direction
Leadership
Ad-Tech Marketing
Strategic thinking
Design leadership
Team management
Interaction design
Ai Design Tools
Presentation design
Certification
Interaction Design - Interaction Design Foundation
Awards
Peppers - Be Positive 24, Rising Star - InMobi, Avengers - InMobi, Real Star - InMobi, Real Star - InMobi
EXPERTISE
- Vision and Concept Development
- Define and shape the overall creative direction of a project.
- Develop innovative concepts that align with a brand’s identity or project goals.
- Brainstorm unique campaigns or visual themes to captivate audiences.
- Integration of Generative Design (Midjourney, Figma AI, GPT)
- Team Leadership and Collaboration
- Lead creative teams, including designers, writers, artists, and developers.
- Foster collaboration between various departments.
- Provide constructive feedback to ensure projects meet high creative standards.
- Strategic Branding
Timeline
Head of Design- APAC
InMobi
05.2025 - Current
Design Manager
InMobi
01.2020 - 01.2022
Art Director
InMobi
01.2017 - 01.2020
Sr. Visualizer
InMobi
01.2016 - 01.2017
Jr. Art Director
Take Off Communications
01.2014 - 10.2016
Visualizer
Be Positive 24
01.2013 - 01.2014
B.Sc. - Electronic Media
M.O.P. Vaishnav College
01.2010 - 1 2013
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