Priyanka Pillai

Key day-to-day work includes developing brand-relevant content for Freshworks' channel partner webpages, PR articles, presentations, email campaigns, brochures, partner social media channels, internal and partner newsletters, partner spotlight interviews, and Freshworks' global and local partner summits.

• Managed all partner communication channels on behalf of Freshworks, resulting in a substantial increase in partner newsletter open rates from 15% to 43%.
• Identified specific marketing content needs of partners and introduced customized content to meet their requirements, ultimately enhancing partner satisfaction.
• Orchestrated and implemented targeted marketing campaigns aimed at driving demand and creating sales opportunities, thereby contributing to overall business growth.
• Conceptualized and crafted original content pieces for in-person events and webinars, effectively capturing audience engagement and elevating brand awareness.
• Ensured partners' content quality through meticulous proofreading and editing, guaranteeing accuracy, clarity, and adherence to brand standards.
• Collaborated closely with integrated marketing and design teams to visually enhance articles and amplify their impact.
• Conducted thorough editing and proofreading of article drafts and various documents to ensure flawless execution and presentation.
• Tailored brand messaging to resonate effectively with target audiences, igniting interest and fostering meaningful engagement.

• Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
• Created customized brand message to reach and capture target audience interest and drive engagement.
• Monitored competitor content to identify areas for improvement in partner campaigns.
• Repurposed and optimized existing content for use in different languages.
• Developed content for press releases and newsletters to promote products and services among the partners.

Working with the brand marketing team in developing new strategies to streamline workflow between SEO, MarCom and BrandCom content.

• Worked with marketing teams to create, deploy, implement and optimize effective new initiatives on the content strategies for OYO's international division, created guidelines and new content formats for the hotel detail pages.
• Developed new consumer experience strategies and marketing collaterals to foster business development and achieve revenue targets in the content domain, including the translation of the app's content in 9 regional languages across the globe, helping OYO's Latin American and Japanese markets the most.
• Saved more than $10k by implementing cost-saving initiatives and automating some long-standing content-specific bottlenecks across geographies, while also driving conversion
• Proofread all marketing-related hotel detail page content ahead of upload to eliminate errors and improve the consumer experience
• Wrote and edited high-quality content and visually impactful content

• Learnt the basics of content marketing during my time here.
• Curating and writing interesting travel-related articles for the flights app and trains app was part of the daily schedule.
• Keeping track of important train news to be pushed as a notification on the trains app, which would then help generate leads basis targeted ads and internal linking, for better conversion.
• Writing SEO oriented articles, guest posts, footer content, FAQs Covered news/events exclusively for social media (Instagram mainly)
• Writing sales/partnership related product based articles. eg: MasterCard, Usha
• Writing detailed destination guides/itineraries for the new Itinerary section of the website
• Helped the team with the Hindi translations of the app whenever the need arose.