PRIYANKA POTDUKHE
Summary
With 14 years of experience, I specialize in understanding market dynamics and effectively engaging the right audiences with targeted messaging. Proven in strengthening brand image through strategic communication, I have a track record of driving global lead generation across both outbound and inbound marketing channels
Overview
14
14
years of professional experience
1
1
Certification
Work History
Senior Group Manager – Marketing
WNS, Part of Capgemini
06.2022 - Current
- Global Marketing Lead for WNS Analytics and Hi-tech and Professional Services Business Units.
- Drove demand generation pipeline for business units, enhancing lead acquisition and engagement.
- Strategizing and planning yearly marketing plan and budget with business units.
- Developed and organized thought leadership content strategies to enhance brand visibility and industry engagement.
- Conceptualized, managed, and executed on-ground industry events and round tables in NA & EU regions, fostering industry connections and brand presence.
- Planned and executed digital marketing programs, increasing online visibility and audience engagement.
- Working closely with account managers to execute ABM programs.
- Promoted from Group Manager Marketing to Senior Group Manager Marketing in Jan 2025
Global Marketing Manager
Hexaware Technologies
09.2019 - 06.2022
- Managed Healthcare and Insurance business vertical GTM strategy to enhance market presence.
- Create GTM for existing and new offerings.
- Carry out GTM across platforms.
- Generated leads and created revenue pipeline through targeted multi-channel campaigns.
- Earned ‘Ace Marketer’ award in Q1 2021 for developing a successful revenue pipeline.
- Budget planning and alignment.
Manager- Marketing & PR
Times Internet
09.2017 - 09.2019
- Executed B2B marketing strategies.
- Produced engaging content for various platforms.
- Managed marketing communication efforts to reach target audiences.
- Implemented demand generation tactics to boost sales.
- Led team management and collaboration efforts to achieve project goals.
Assistant Manager- Corporate Communications
Hungama Digital Services
07.2016 - 09.2017
- Connected with influential media outlets and journalists to enhance brand visibility.
- Created content regularly to expand company’s audience reach.
- Managed submissions for national and international awards, highlighting company achievements.
Senior Executive- Brand Management
Invocus - A Zycus division
02.2016 - 06.2016
- Managed events, analyst relations, and marketing collateral development.
- Led strategic initiatives to enhance operational efficiency across various departments.
- Collaborated with cross-functional teams to develop and implement process improvements.
- Managed project timelines and deliverables to ensure alignment with company goals.
Senior Executive Marketing/ PR Manager
Zycus
11.2012 - 01.2016
- Received individual recognition for strengthening Zycus’ media presence.
- Analyzed media coverage and developed content to strengthen engagement and messaging.
- Maintained record of publicity strategies and campaign planning to enhance brand visibility.
Client Relations and Digital Ad Sales Executive
Business Standard Limited, Mumbai
Mumbai
06.2012 - 11.2012
- Coordinated digital advertising space sales with clients while managing inventory to optimize sales opportunities.
- Executed brand campaigns on time and accurately, ensuring alignment with client objectives.
- Developed strong client relationships through regular communication and follow-ups.
- Conducted market research to identify new sales opportunities and trends.
- Presented product features to clients, highlighting benefits and solutions offered.
Education
Master of Management Studies - Marketing
IES Management College & Research Centre
Bandra (W), Mumbai University12-2012
Bachelors of Science - Biotechnology
Mumbai University
Mumbai University12-2009
Skills
- Demand Generation
- B2B Marketing
- Digital marketing
- Content Marketing
- Brand management
- Branding & Communications
- Budget planning
Certification
• Completed the 'Digital Marketing Strategies program' in Dec 2024 from the prestigious
Northwestern University - Kellogg School of Management, as a part CMO program at WNS
• Recognized as one of India's ‘Most Admired Brand Leaders’ at the 31st Edition of World Brand Congress by World Marketing Congress & CMO Asia at the Global Brand Excellence Awards, February 2024.
• WNS League of Champions Award in 2023 for ‘Excellence at Work’
Northwestern University - Kellogg School of Management, as a part CMO program at WNS
• Recognized as one of India's ‘Most Admired Brand Leaders’ at the 31st Edition of World Brand Congress by World Marketing Congress & CMO Asia at the Global Brand Excellence Awards, February 2024.
• WNS League of Champions Award in 2023 for ‘Excellence at Work’
Visa Status
- US B1/B2, 12/31/29
- UK visa, 12/31/27
Timeline
Senior Group Manager – Marketing
WNS, Part of Capgemini
06.2022 - Current
Global Marketing Manager
Hexaware Technologies
09.2019 - 06.2022
Manager- Marketing & PR
Times Internet
09.2017 - 09.2019
Assistant Manager- Corporate Communications
Hungama Digital Services
07.2016 - 09.2017
Senior Executive- Brand Management
Invocus - A Zycus division
02.2016 - 06.2016
Senior Executive Marketing/ PR Manager
Zycus
11.2012 - 01.2016
Client Relations and Digital Ad Sales Executive
Business Standard Limited, Mumbai
06.2012 - 11.2012
Master of Management Studies - Marketing
IES Management College & Research Centre
Bachelors of Science - Biotechnology
Mumbai University