Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Interests
Timeline
Generic
Priyanka Prashob

Priyanka Prashob

Content Strategist, Marketer, Digital Marketer, Industrial Psychologist, Psychometrician,
Bangalore

Summary

Innovative professional and an inspirational leader with 11+ years of experience with proven track record of driving engagement through creative content, digital marketing, social media and SEO strategies. My specialty lies in aligning the 3 - Content, Social Media and SEO to maximise lead generation organically. Expert in developing and implementing successful campaigns to maximize ROI and bottom-line results. Skilled in crafting compelling content and communication focused on building relationships with not just customers and increasing conversions but also building relationships within team members and stakeholders across to make work fun as I believe - take care of your people and your people will take care of rest!

Overview

8
8
years of professional experience
7
7
years of post-secondary education
4
4
Certifications
6
6
Languages

Work History

Head - Content, SEO, & Social Media

LifeCell
Bangalore
01.2022 - Current
  • Played a crucial role in building a strong online brand presence via Content Marketing, Social Media, and SEO Strategy - In terms of boosting the website domain authority score, ranking, SM account followers, engagement and generating leads organically via content marketing and SEO efforts on Website
  • Have a track record of generating an average of 600 to 700 leads organically via website monthly
  • Have increased the followers to 60k, and more than a lakh on Instagram, LinkedIn respectively.
  • Have successful launched several products with end-to-end content, marketing and SEO efforts including PR initiatives
  • Worked on the end-to-end operations - content and website SEO on the launch of a Cosmetic product launch, including website launch
  • Worked directly with the senior management team on revenue-generating business marketing strategies.
  • Looked at ways to align content, Social Media and SEO strategy to generate maximum leads organically
  • Implemented a full fledged blog strategy and got more than 600 article published in a span of just 6 months. Also succeeded in converting the website traffic into potential leads via various SEO efforts
  • Researched topics to create accurate and engaging content. Edited and revised wide array of content for accuracy, clarity and consistency.
  • Pitched revenue-generating content strategies and managed asset acquisition.
  • Developed and maintained editorial standards for content. Proofread, edited and evaluated final copy to verify content aligned with established guidelines.
  • Provided concise and constructive editorial feedback to writers to improve article and story writing.
  • Delegated and tracked each staff member's assignments and deadlines. Collaborated with writers, designers and other editors to deliver content of highest quality.
  • Worked with graphic artists, post-production team members and other specialists to produce captivating and successful content.
  • Established and implemented workflows to streamline content-writing, editing processes till the final publication/task implementation.
  • Wrote and created content for various topics and mediums.
  • Selected relevant images to accompany content for maximum impact.
  • Suggested improvements to content to enhance quality and accuracy.
  • Generated and maintained style guides to encourage consistent quality of content.
  • Conducted editorial meetings with staff members to collaborate and review proposed publication suggestions. Drove accuracy of content through careful proofreading and fact-checking.
  • Utilized SEO techniques to optimize content for search engine rankings.
  • Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
  • Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize ROI with minimal possible budget.
  • Tracked, reported and analyzed website analytics to drive strategy and improve user experience.
  • Planned, ran and analyzed SEO initiatives and campaigns to increase sales, generate organic leads and promote brand awareness.
  • Collaborated with team to investigate critical SEO-related issues and provided impactful solutions.
  • Directed the SEO team to perform ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
  • Executed tests, collected and analyzed resulting data and identified trends and insights to achieve maximum ROI organically.
  • Analyzed SEO outreach goals and presented findings to managing director.
  • Researched and implemented search engine optimization recommendations in accordance with development methodology.
  • Researched and analyzed competitor website and advertising links to gain insight into new strategies.
  • Increased user base by promoting brand awareness and launching key marketing efforts.
  • Strategized and developed video content for client's website and social media publications.
  • Collaborated with sales, product management, and web development teams to create specific marketing campaigns across multiple platforms.
  • Researched current trends and best practices to develop innovative and impactful campaigns.
  • Reviewed analytics to identify opportunities for improvement and develop strategies to maximize results.
  • Participated in brainstorming sessions to generate creative ideas for campaigns.
  • Created and distributed monthly content doc - newsletters, emailers and WhatsApp communication to stay in touch with followers.
  • Responded to inquiries and engaged with followers to build community and support customer engagement.
  • Developed and implemented crisis management strategies for social media to mitigate risks and maintain positive brand image.
  • Collaborated with cross-functional teams to promote brand consistency across all social media channels.
  • Assisted the paid marketing team with the campaigns - especially with strong content marketing to reach and engage target audiences.
  • Managed relationships with third-party vendors and suppliers to facilitate prompt delivery of services.
  • Built relationships with industry influencers to increase brand awareness and engagement.
  • Researched and identified new opportunities for increasing company's social media presence.
  • Increased customer engagement through social media.
  • Monitored online presence of company's brand to engage with users and strengthen customer relationships.
  • Designed and implemented social media strategies to align with business goals.
  • Developed marketing content such as blogs, promotional materials, and advertisements for social media.
  • Analyzed and reported social media and online marketing campaign results.
  • Developed and implemented tracking systems to measure results of posts and campaigns.
  • Suggested and implemented new features to develop brand awareness.
  • Developed and managed content calendars for each platform to establish timely and relevant posts.
  • Conducted research to determine current benchmark trends and audience preferences.
  • Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
  • Created and implemented impactful strategies to increase company brand awareness and engagement.
  • Developed and promoted corporate brand, images and identity to media and public.
  • Managed editorial calendars and rescheduled PR events and meetings.
  • Built and strengthened industry partnerships to improve product placements, amplify coverage and maximize effectiveness of marketing strategies.
  • Authored fresh and engaging press releases and prepared complete press kits.
  • Oversaw social media presence and aligned posts to include branding and trending ideas.
  • Drafted speeches for company executives and advised on media talking points.
  • Taught in-house employees strategies for successful internal and external communications - including content marketing, Social Media, & SEO

Group Lead, Content

Anteriad, True Influence
Bangalore
12.2019 - 01.2022
  • Edited and revised wide array of content for accuracy, clarity and consistency.
  • Suggested improvements to content to enhance quality and accuracy.
  • Delegated and tracked each staff member's assignments and deadlines.
  • Generated and maintained style guides to encourage consistent quality of content.
  • Developed and maintained editorial standards for content.
  • Worked on content strategies in a effort to boost leads
  • Worked on end-to-end website content, SEO blogs, landing pages, Social Media content, emailers, newsletters and all the other content requirements for the company including content analysis
  • Collaborated with writers, designers and other editors to deliver content of highest quality.
  • Edited and reviewed content for grammar, spelling and punctuation.
  • Researched topics to create accurate and engaging content.
  • Established and implemented workflows to streamline editing processes.
  • Acquired in-depth knowledge of content areas to provide effective edits.

Freelancer

OMI And Several Other Companies
Bangalore
07.2019 - 12.2019
  • Created concise, eye-catching headlines and copy based on the client's requirements
  • Wrote and published 2 books in partnership with Oscar Murphy
  • Constructed 2 complete psychometric assessment tools for 2 different clients
  • Created monthly Excel spreadsheets to manage client projects and deadlines.
  • Worked on SEO blogs and Landing pages based on the client's requirements
  • Conducted simple keyword research and used SEO guidelines to increase web traffic.
  • Ghostwrote articles for different clients and agencies, for different industries, incorporating relevant SEO terms and interlinking.
  • Coordinated with client's marketing and design teams to illustrate articles and develop graphics.
  • Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
  • Provided writing support in fast-paced environment for variety of public-facing materials.
  • Utilized feedback from clients and colleagues to improve content quality.
  • Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
  • Repurposed and optimized existing content for use in different mediums.
  • Developed content for variety of topics, ranging from technical to lifestyle, for multiple websites.

Creative Content Writer

ParentOf
Bangalore
03.2018 - 12.2019
  • Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
  • Provided writing support in fast-paced environment for variety of public-facing materials.
  • Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
  • Customized and developed activity-based, persona-based scientific content for different age-group based on the brief and psychological and developmental theories
  • Wrote several SEO blogs, Social Media, and website content
  • Worked on effective content strategies in an effort to boost business marketing ROI
  • Utilized feedback from clients and colleagues to improve content quality.
  • Developed content for press releases and newsletters to promote products and services.
  • Worked with copyediting and development editors to enhance development and presentation of each piece.
  • Chose and followed targeted styles, grammatical approaches and narrative voices for each piece.

Industrial Psychologist, Content Writer

Oscar Murphy Life Strategists
Bangalore
05.2016 - 03.2019
  • Conducted organizational survey by monitoring behavior and documented employee/team personality style, work style, competencies in assessment reports.
  • Worked on behavioral training program content and activities based on several organizational psychology theories
  • Worked on several white papers and got them published on several reputed online and offline platform, including research gate, academia and so on
  • Cooperated with other practitioners to conduct research, devise improvements and discuss successful interventions innovations.
  • Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
  • Completed thorough research into assigned topics.
  • Worked on psychometric assessment reports of clients along with recommendations
  • Implemented sound, peer-reviewed methodologies and interventions to foster psychological health.
  • Conducted interviews with subject matter experts to generate topics.
  • Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
  • Applied organization psychology principles to interpret testing and behavioral training results.
  • Worked on business proposal and customized it as per the client's requirements
  • Trained future psychologists on best practices, counseling techniques, assessment and consultation.
  • Repurposed and optimized existing content for use in different mediums.
  • Performed research on effectiveness of interventions and proposed changes to intervention structures based on evaluation outcomes.
  • Defined core problems and determined key strategies for investigating and remediating concerns.
  • Evaluated dynamics of different personnel groups through range of planned activities and programs.

Regional Operations Manager

IIHT Ltd
Bangalore
12.2015 - 05.2016
  • Developed processes to save on costs and prevent losses.
  • Managed the center's performance and of the individual managers, trainers and employees.
  • Set, enforced, and optimized internal policies to maintain responsiveness to demands.
  • Enhanced regional branch performance by implementing proven management processes to increase revenue.
  • Conducted career counseling for students and provided recommendations
  • Collaborated with cross-functional teams to align operations with corporate objectives.
  • Introduced new methods, practices, and systems to reduce turnaround time.
  • Implemented process improvement to shape organizational culture, optimize procedures for higher efficiency and help company evolve and grow.
  • Negotiated contracts and agreements to optimize cost savings and efficiency.
  • Spearheaded operational procedures and processes to improve efficiency and optimize operations.
  • Devised and executed training plans for new and existing staff to support competency and compliance.
  • Led weekly meetings with staff to review progress, address challenges and drive timely task completion.
  • Trained and guided team members to maintain high productivity and performance metrics.
  • Interacted well with customers to build connections and nurture relationships.
  • Reduced budgetary expenditures by effectively negotiating contracts for more advantageous terms.
  • Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
  • Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
  • Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
  • Assisted in recruiting, hiring and training of team members.
  • Implemented business strategies, increasing revenue and effectively targeting new markets.

HR Executive

Texport Apparel Industries
Bangalore
08.2015 - 12.2015
  • Stimulated employee engagement, loyalty and commitment to values and culture of company, resulting in retention rate increase.
  • Worked with other HR team members and handled hiring, training and termination.
  • Navigated employment laws and regulations and adjusted company practices and policies to confirm complete compliance.
  • Launched internal skills and leadership training programs
  • Researched and analyzed human resources trends and best practices and drove corporate policy changes to optimize business performance.
  • Built human resource organization and aligned people and culture with corporate strategic priorities and operations.
  • Spearheaded innovative recruitment practices and mobilized management in targeted hiring that matched company needs.
  • Educated employees on company policy and kept employee handbook current.
  • Was responsible in hiring and onboarding programs for new employees.
  • Wrote employee manual to cover company policies, disciplinary procedures, code of conduct and benefits information.
  • Followed programs closely to assess effectiveness and make proactive changes to meet changing demands.
  • Maintained optimal staffing levels by tracking vacancies and initiating recruitment and interview processes to identify qualified candidates.
  • Coordinated work activities for HR managers, specialists and recruiting agents.
  • Collaborated with stakeholders across organization to maintain proper flow of communication and execution of planned initiatives and projects.
  • Interviewed potential hires, negotiated salaries and benefits and performed reference checks.
  • Recommended appropriate resolutions to employee relations concerns and handled disciplinary issues and investigations of misconduct.
  • Liaised between multiple business divisions to improve communications.
  • Performed administrative and customer service functions by responding to general employee inquiries, addressing employee relations issues and scheduling meetings.
  • Fostered cross-functional relationships to connect managers and employees and improve overall efficiency.
  • Conducted Organization Behavioral Survey Reports and presented it to the management, quarter-wise and also conducted counselling session for the workers

Education

High School Diploma -

Royal Concorde International School, Bangalore
Bangalore
06.2007 - 04.2008

Associate of Arts - Economics Sociology Political Science Psychology

ST. Anne’s Pre- University College For Girls,
Bangalore
06.2008 - 04.2010

Bachelor of Arts - Psychology, Economics And Sociology

Jyothi Nivas College (Autonomous)
Bangalore, India
06.2010 - 04.2013

Post Graduation, MSc, Psychology

Sampurna Montfort College
Bangalore, India
06.2013 - 04.2015

Skills

SEO trend knowledge

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Accomplishments

- I have been awarded awarded employee of the month and high performer several times.

- I have appreciated and recognized for my content, leading and team work skills by the management and my

- I always make it a point to participate in all the events and in fact take initiatives to organize fun events - have also won several awards and certifications.

Alongside work, I have always invested in learning new skills and acquiring new certifications. I have completed more than 400+ courses and certificates

Certification

Diploma in Basic Skills in Counselling

Interests

Gardening

Timeline

Head - Content, SEO, & Social Media

LifeCell
01.2022 - Current

Group Lead, Content

Anteriad, True Influence
12.2019 - 01.2022

Freelancer

OMI And Several Other Companies
07.2019 - 12.2019

Creative Content Writer

ParentOf
03.2018 - 12.2019

Industrial Psychologist, Content Writer

Oscar Murphy Life Strategists
05.2016 - 03.2019

Regional Operations Manager

IIHT Ltd
12.2015 - 05.2016

HR Executive

Texport Apparel Industries
08.2015 - 12.2015

Diploma in Basic Skills in Counselling

05-2015

Post Graduation, MSc, Psychology

Sampurna Montfort College
06.2013 - 04.2015

Entrepreneurship course

04-2013

Human Rights Course

02-2012

Self-grooming Course

07-2010

Bachelor of Arts - Psychology, Economics And Sociology

Jyothi Nivas College (Autonomous)
06.2010 - 04.2013

Associate of Arts - Economics Sociology Political Science Psychology

ST. Anne’s Pre- University College For Girls,
06.2008 - 04.2010

High School Diploma -

Royal Concorde International School, Bangalore
06.2007 - 04.2008

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Priyanka PrashobContent Strategist, Marketer, Digital Marketer, Industrial Psychologist, Psychometrician,