Priyanka R

Campaign Analyst

Epsilon

09.2020 - Current

Have 4 years of experience working on various platforms or tools like Epsilon People Cloud messaging (EPCM), Visual Editor, Campaign Builders Automation (CBA), Marriott Matador, etc.
Have knowledge on campaign builder tools like Dreamweaver, Photoshop, litmus (proofing tool)
Acquired complete knowledge on the process of campaigns build, list work, Segmentation, Reference table, transaction table, content maps, A/B testing, Spam check, Links harmonization, scheduling, deployment monitoring, QA process, working on reports etc. have been SME for 10+ accounts.
Specifically worked on different campaigns like Ad-hoc, Dynamic campaign, VE, Automation, RTM, Sequence, SMS, PUSH messages, etc.
Worked on Personalization, end to end scripting on campaign, content, links and so on
Collaborated with account managers to ensure smooth handover of campaigns, facilitating seamless transitions and ongoing support.
Segmented audiences based on demographic data, interests, and behaviors, allowing for more precise targeting in subsequent campaigns.
Enhanced email performance by conducting A/B testing and implementing necessary adjustments based on findings.
Established strong relationships with Agency / clients, fostering trust and collaboration throughout the campaign process.
Reviewed and used data to make recommendations to improve campaign performance, media touchpoints and journey.
Managed multiple campaigns simultaneously, ensuring timely execution and delivery of results.
Worked closely with creative teams to develop compelling ad content that resonated with target audiences.
Trained and mentored new associate in operations practices.
Participated in ongoing professional development opportunities to stay current on industry best practices for campaign optimization.
Attended required meetings and training sessions on campaign specific and self-development.
Used various market research tools and techniques to gather, analyze and interpret data.