PRIYANKA ROY
Bangalore
Summary
Results-driven corporate professional with 7.5+ years of versatile experience in business development, Amazon Ads, and programmatic media analysis. Skilled in leveraging data analytics and third-party tools to optimize display and paid search campaigns. Seeking a challenging role in display/search account management to deliver impactful outcomes. Open to international relocation opportunities to broaden skillset and add value to a dynamic organization.
Overview
8
8
years of professional experience
Work History
PROGRAMMATIC MEDIA ANALYST
TARGET CORPORATION
12.2022 - Current
- Managed DSP 15-40 campaigns month over month for renowned brands like L'oreal, Unilever, Huggies, Jansport and Spanx with budget ranging from $75K- $700K per campaign.
- Optimized campaign pacing and performance across multiple platforms like Google Ad Manager, Meta Ad Manager, Pinterest, Snapchat, and The Trade Desk, through tactical modifications in budget, bid optimization, audience targeting, ad frequency, and CTR optimization.
- Delivered weekly campaign health report and engaged in regular calls with Account managers to access brand's performance.
- Delivered brand KPIs by collaborating with account managers on key holiday events such as Black Friday, Cyber Monday, and BTS.
- Generated over 1M incremental revenue and contributed to monthly upsells ranging from $25K- $75K.
- Increased category's revenue by 90% through regular performance optimizations.
ACCOUNT SPECIALIST
Amazon DEVELOPMENT CENTER
02.2019 - 11.2022
- Managed and developed EU paid search campaigns for large and small-scale accounts from different verticals, like beauty and pets
- Collaborated on advertiser calls to strategize campaigns based on target metrics like ACOS, ROAS, and Brand awareness
- Implemented strategic optimizations during seasonal events like BFCM and Prime Day, leading to a 333% surge in Amazon Ad revenue
- Lead and managed 14 EU clients in collaboration with 11 EU stakeholders for sponsored display managed services, which helped the accounts achieve 50-90% new to brand customers, 60-380% increase in impressions, and 62-107% increase in account-level sales
- Earned advertiser trust and expanded Sponsored display program to other locales, securing £25K incremental SD revenue
- Achieved an average optimizer quality score of 98.7% in the past three years by maintaining the highest standards in campaign hygiene setup and management
- Contributed to various pilot projects, including account reactivation, bidding tool testing, and auditing of non-adopted team recommendations and executed successful workflow management POC for Q4 2022
INSIDE SALES EXECUTIVE
HEALTHIFYME PVT. LTD.
02.2018 - 01.2019
- Successfully generated leads using a combination of daily 80 inbound/outbound calls, along with email outreach
- Utilized consultative selling skills to deliver healthcare solutions by thoroughly analyzing customer needs
- Handled all customer inquiries and resolved objections with exceptional quality, quantified at a minimum of 90% success rate
BUSINESS DEVELOPMENT EXECUTIVE
ICT HEALTH PVT. LTD
05.2016 - 12.2017
- Successfully performed lead generation through field visits across India and inbound/outbound calls
- Pitched customized solutions and conducted first-level product demo to prospects
- Facilitated company growth through the closure of a significant 25-30L deal, contributing to overall revenue
- Collaborated with internal teams to deliver client requests.
- Demonstrated company's expertise in the healthcare industry through representation at various events and conferences
Education
Bachelor of Commerce - Marketing
ST. XAVIER'S COLLEGE
05.2016
Skills
- Search Advertising
- Display Advertising
- Keyword Research
- Bid Management
- Budget Management
- Pay Per Click (PPC)
- Media Buying
- Reporting
- CRM Tools- Salesforce
- Problem-solving aptitude
- Interpersonal Communication
- Adaptability and Flexibility
- Critical Thinking
- Excellent Communication
- Organizational Skills
- Problem-solving abilities
- Attention to Detail
- Audience Segmentation
- Campaign Evaluation and Optimization
- Competitive Analysis
- Social Media Analytics
- Advertising Strategy
- Account Management
- Client Relations
- Upselling
- Revenue Generation
- Teamwork and Collaboration
Languages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Timeline
PROGRAMMATIC MEDIA ANALYST
TARGET CORPORATION
12.2022 - Current
ACCOUNT SPECIALIST
Amazon DEVELOPMENT CENTER
02.2019 - 11.2022
INSIDE SALES EXECUTIVE
HEALTHIFYME PVT. LTD.
02.2018 - 01.2019
BUSINESS DEVELOPMENT EXECUTIVE
ICT HEALTH PVT. LTD
05.2016 - 12.2017
Bachelor of Commerce - Marketing
ST. XAVIER'S COLLEGE