Priyanka Sachdeva

Currently I am working in Praush Beauty . The company was formerly known as PLUME & was rebranded to Praush Beauty in January 2023

Handling Influencers on social media platform
Instagram
You tube

Influencers Category- Beauty, Fashion, Life style, International, Make up artist
Handle Make up artist live sessions Specifically for events like Black Friday sale

1.Develop and execute influencer marketing strategies
2.Shortlisting of influencers
3.Negotiations
4.Collaboration
5.Product dispatch
6.Content coordination
7. Delivery
8.Content quality check

9. Billing &Payment

Achievements
• Handle 300+ Influencers
• Developed relationship with a networks of 200+ influencers
• PR Collaboration
• Successfully launched influencer campaign for newly launched product Jelly Tint in the month of October

• Handle Make up artist live sessions Specifically for events like Black Friday sale which generated a revenue of 10lac- 15lac in one day
  

Worked with Fixderma India Pvt Ltd as Digital Marketing Sr Executive where I handled Influencer Marketing for two brands for Fixderma and FCL Brand

Influencer and Dermatologist Handling which includes

• Develop and execute influencer marketing strategies
• Influencer Shortlisting
• Collaboration, Negotiation
• Product dispatch
• Content coordination

- Delivery

- Content quality check

- Billing and Payment

- Boosting

• Handling the creative campaign (Agencies collaboration)
• Develop the new ideas for Instagram influencer videos
• Research relevant industry competitors and target audience
• Monthly performance Report
• YouTube content
• Social Media Response
• Affiliated payments
• UGC content
  

Achievements

• Handle 100+ Influencers
• Developed relationship with a networks of 100+ influencer leading to increase in brand awareness by 50%
• Grew the account from 45k to 178k
• Celebrity Collaboration
• Successfully launched 2 influencer campaign IPL and splitz villa influencer campaign in the month of April'24 resulted 1.5M view for both the brands

• Worked in British Airways as Supervisor(Customer Support)

• Worked in Cambata Aviation dedicated to SWISS INTERNATIONAL AIRLINE as ASSISTANT SUPERVISOR