PRIYANKA SAPRA
Gurugram
Summary
Seasoned marketing and PR strategist with a proven track record of different brands, enhancing brand visibility and driving growth through innovative campaigns and effective media relations. Excelled in team leadership and cross-functional collaboration, significantly boosting brand loyalty and stakeholder engagement. Skilled in digital marketing and event management, committed to sustainability and corporate responsibility.
Overview
11
11
years of professional experience
Work History
Assistant Vice President (AVP), Marketing & Public Relations
Rosmerta Technologies Limited
07.2024 - Current
- After over 18 months of consulting with RTL, I joined the organization full-time to take on a leadership role in overseeing their Marketing & Public Relations strategy
- In this capacity, I lead the development and execution of innovative marketing strategies to strengthen RTL’s brand presence and drive measurable growth
- Marketing Strategy & Brand Development: I craft comprehensive marketing plans aimed at enhancing brand visibility, driving revenue growth, and building stronger consumer relationships
- Public Relations & Media Management: Oversee public relations efforts to ensure that RTL maintains a positive public image and that key messages are effectively communicated to target audiences
- Internal & External Communication: Develop strategies to improve communication within the organization, fostering a cohesive work environment while ensuring consistent messaging to external stakeholders
- Event Planning & Execution: Spearhead the planning and execution of major events, aligning them with RTL's corporate strategy and marketing goals to engage stakeholders and drive brand loyalty
- This role leverages my extensive experience to build on RTL’s success, positioning the company as a leader in its industry while aligning with my values of sustainability and corporate responsibility
PR & Marketing Lead (Consultant)
Freelance/Various Clients
12.2022 - 07.2024
- As a freelance PR & Marketing Lead, I managed multiple client projects across a range of industries, from startups to established enterprises, delivering impactful marketing campaigns and PR strategies
- Client Relationship Management: Led a team of 8 professionals while collaborating closely with key clients, ensuring seamless execution of their marketing and PR strategies
- Content Creation & Campaign Execution: Managed the creation of high-quality marketing collateral and PR content, ensuring alignment with clients’ brand objectives and market positioning
- Strategic Planning & Digital Marketing: Devised marketing strategies that utilized both traditional and digital channels, integrating SEO, social media, and content marketing to drive audience engagement and brand awareness
- Notable Clients: Okinawa Scooters (Electric Vehicle Manufacturer), Smarten Power Systems (Power Backup Solutions), Raha LLC (Plant-Based Supplement B2C Startup, Dubai)
- By employing a data-driven approach and utilizing market research, I helped brands craft tailored strategies that improved brand recognition and market positioning
Assistant Manager: PR & Marketing
Adholic Adworld Pvt Ltd
05.2019 - 10.2020
- Led management of client relationships and development of strategic marketing campaigns.
- Spearheaded business development initiatives, targeting new clients.
- Coordinated and executed large-scale corporate events, product launches, and exhibitions.
- Orchestrated PR campaigns for diverse product launches.
- Led comprehensive marketing strategies across multiple channels.
Marketing Communication Specialist
TIH Concepts
05.2017 - 05.2019
- I was responsible for leading communication strategies and handling PR efforts across various media channels, with a particular focus on event coordination and public relations
- Team Leadership & Client Servicing: Led creative brainstorming sessions with teams, developed client presentations, and coordinated logistics for destination weddings and large-scale events
- Public Relations & Media Outreach: Focused on establishing media relationships and promoting client brands through strategic PR efforts
- Event Management: Handled end-to-end event management, including artist and backstage coordination for music concerts and corporate events
Marketing Communication Executive
Maximum Brand Services
05.2015 - 05.2017
- Developed creative event strategies and coordinated with internal teams to execute a range of corporate events, conferences, and exhibitions
- Led all aspects of pre-event, on-site, and post-event execution, ensuring timely delivery and a positive client experience
Lifestyle Reporter
Times of India
09.2013 - 03.2015
- As a Lifestyle Reporter, I covered a wide range of topics, including food, travel, and fashion, producing content for special edition features and weekly columns
- Story Research & Reporting: Focused on producing engaging and informative content on trends, social issues, and lifestyle topics
- Editorial Contributions: Participated in panel discussions and wrote articles for various special edition features
Education
Masters - Journalism & Mass Communication
Guru Jambeshwar University
01.2017
Masters - Public Relations
Bhartiya Vidhya Bhawan
01.2016
Bachelors - Journalism & Mass Communication
Guru Gobind Singh Indraprastha University
01.2015
Skills
- Public Relations
- Media relations
- Brand Strategy
- Marketing campaigns
- Internal communication
- External communication
- Event Management
- Event Planning
- Digital marketing
- Content strategy
- Sustainability Advocacy
- Corporate Social Responsibility
- Team Leadership
- Cross-functional collaboration
- Creative Ideation
- Campaign execution
Hobbies and Interests
- Sustainability: Passionate about environmental conservation, advocating for green business practices.
- Cycling: Enthusiastic about fitness and eco-friendly commuting.
- Healthy Cooking: Focused on promoting wellness through nutritious meals.
- Socializing: Enjoy engaging with others to exchange ideas and experiences.
- Music: Avid listener and occasional performer.
References
References available upon request.
Timeline
Assistant Vice President (AVP), Marketing & Public Relations
Rosmerta Technologies Limited
07.2024 - Current
PR & Marketing Lead (Consultant)
Freelance/Various Clients
12.2022 - 07.2024
Assistant Manager: PR & Marketing
Adholic Adworld Pvt Ltd
05.2019 - 10.2020
Marketing Communication Specialist
TIH Concepts
05.2017 - 05.2019
Marketing Communication Executive
Maximum Brand Services
05.2015 - 05.2017
Lifestyle Reporter
Times of India
09.2013 - 03.2015
Masters - Journalism & Mass Communication
Guru Jambeshwar University
Masters - Public Relations
Bhartiya Vidhya Bhawan
Bachelors - Journalism & Mass Communication
Guru Gobind Singh Indraprastha University
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