PRIYANKA SARAIYA
Senior Consultant
Hyderabad
Summary
Driven Senior Consultant with 8.5 years' experience across various industry verticals. Adept in collaborative problem solving, risk management and creative solutions. Passionate about bringing changes in businesses. Proficient in conducting primary and secondary research.
Overview
8
8
years of professional experience
4
4
years of post-secondary education
Work History
Senior Consultant - Performance Management
GUS Education India LLP
Hyderabad
10.2022 - Current
- Determined areas for improvement and implemented processes to alleviate problems.
- Monitored and managed staff performance to attain target metrics both individually and team unit.
- Presented project scopes to employees and executives, proposing timelines, budgets and specifications.
- Monitored technology use and program functionality, updating programs and making changes to enhance output.
- Gave budget suggestions for projects, outlining financial needs and forecasting.
- Assessed needs for projects and made proposals to senior executives.
- Tracked and recorded Purchase orders on the Sage tool.
- Responsible to onboard third party vendors and validate their contracts.
Sr. Software Engineer
Legato Health Technologies
Hyderabad
09.2021 - 10.2022
- Analyzed data resulting in strategic decisions and improved margins; performed analysis of large data sets with the purpose of understanding or making conclusions for decision-making purposes
- Managed online marketing campaigns for clients with focus on driving brand awareness, engagement and traffic to social media pages
- Developed innovative business solutions to improve revenue, quality & performance and reduce cost by leveraging combination of domain knowledge and Data Analytics skills
- Applied numerous techniques (Cleansing, Extracting, Transforming) on datasets to discover insights that would help improve value for the business
- Developed constructive dashboard using Power BI and Tableau
- Comprehensive experience in: o Google Analytics, Google Adwords, Google Trends, Ahrefs,
- ScreamingFrog, DeepCrawl, Facebook Ad Manager, LinkedIn Ad
- Manager, Westlaw Dictionary, Key Result Areas
- Migrating the website from the Oracle WCS platform to AEM
- Collaborating with different teams to support the migration project
- Devising & implementing effective marketing campaigns and own their implementation right from conceptualization to execution
- Encouraging the leadership responsibilities through varied SEO tools; suggesting on-site maintenance and health projects
- Directing the implementation of digital marketing strategies / efforts, including search, display, social, E-Mail and content marketing
- Leveraging on web and social analytics tools; developing reports and providing insights & recommendations to management
- Understanding business needs, its strategic direction and identifying initiatives that will allow a business to meet those strategic goals
- Steering efforts for data extraction from the client’s website; delivering valuable recommendations
- Worked with project managers, developers, quality assurance and customers to resolve technical issues.
- Worked with development teams to correct problems and run test scenarios.
- Reviewed project specifications and designed technology solutions that met or exceeded performance expectations.
Marketing Operations Analyst
Pegasystems
Hyderabad
12.2017 - 07.2021
- Reviewed marketing department's monthly analysis of customer acquisition data and campaign performance and made recommendations for improvement.
- Initiated market research studies and analyzed findings.
- Monitored user behavior and lead generation.
- Analyzed third-party data and investigated new growth opportunities.
- Created business plans and project management plans to define milestones and guide account managers.
- Trained the marketing teams and designed new content strategies with the Strategy team.
- Organized regular Scrum meetings. Assembled reports and presentations to share insights and recommendations with stakeholders.
- Collaborated with cross-functional teams to develop and implement market research strategies.
Marketing Operations Analyst
TekSystems
Hyderabad
08.2016 - 11.2017
- Environment: Web Production, Campaign Management, Quality Analysis,
- Analytics, Reporting, Dashboards
- Key Result Areas
- Built operational dashboards using PowerBI by formulating the KPIs
- Executed data sanctity, timely annotation, and built databases for campaigns (ABM, Target, Email, and social media)
- Spearheaded marketing activities including co-strategizing, management, and execution of marketing programs
- Interfaced with the counterpart; gathered the Business requirements and logged them in JIRA
- Generated capacity utilization reports for the team using Agile Studio and
- Tableau; assisted in the daily delegation of work on Trello Dashboard
- Extracted, transformed, and cleansed data to support specific analytic use- cases across the Business Intelligence teams; created custom tables and views to support specific objectives off curated base data
- Prioritized requirements and created conceptual prototypes and mock-ups for demonstration
- Contributed to the conversion of business needs into functional designs in an agile environment
- Analyzed the data received from various data sources such as Pega CRM,
- Google analytics, Google 360, and internal databases for various digital campaigns and utilizing them to build visualization to gather further insights
- Highlights
- Successfully migrated the website from Drupal 7 to Drupal 8 Platform and picked a well-versed content strategy team
- Moved the flagship event to virtual and ensured all assets were live
- Created a project management tool with the help of a developer to solve issues for the managers and the employees to save time and get the desired results
- Visited USA for a month; introduced operational changes and presented them to the CMO of the company
Associate Publishing Specialist
Thomson Reuters
Hyderabad
02.2015 - 07.2016
- Assisted with day-to-day operations, working efficiently and productively with all team members.
- Handled legal content for 3 major Jurisdictions and updated it on the website.
- Created SOP documents for the publishing team.
- Responsible for training and quality check of the content published by the team members.
Education
Bachelor of Science - Pharmacy
St. Mary’s College of Pharmacy, JNTU
Hyderabad 10.2009 - 07.2013
Skills
Digital Marketing, SEO, Email Marketing
Content Strategy & Design
Business Analytics, Data Visualization
Campaign ManagementWeb Content ManagementMS Office Suit: Word, Excel, PowerPoint
Google Analytics, Google Adwords, Google Trends, Ahrefs, ScreamingFrog, Deep Crawl
PowerBI, TableauSharePoint, Content- Studio, Translation Studio, Drupal 7, Drupal 8
WordPress, Enterprise CMS, Digital Asset Management, Lingotek
SDL Translation, Adobe Experience Manager
Data Sourcing: Pega CRM, Salesforce CRM
JIRA, Agile Studio, Scrum, Trello, Confluence,
Photoshop, Brightcove
HTML, CSS, Dreamweaver
Performance Management, Vendor / Supplier Performance Management
Timeline
Senior Consultant - Performance Management
GUS Education India LLP
10.2022 - Current
Sr. Software Engineer
Legato Health Technologies
09.2021 - 10.2022
Marketing Operations Analyst
Pegasystems
12.2017 - 07.2021
Marketing Operations Analyst
TekSystems
08.2016 - 11.2017
Associate Publishing Specialist
Thomson Reuters
02.2015 - 07.2016
Bachelor of Science - Pharmacy
St. Mary’s College of Pharmacy, JNTU
10.2009 - 07.2013