Priyanka Saxena
Digital Marketing Stretegist
Gurgaon
Summary
Results-driven Digital Marketing Strategist with 5+ years of experience in PPC, Social Media and Performance Marketing.
Overview
10
10
years of professional experience
Work History
Digital Marketing Associate
Shaadivines Technologies Pvt Ltd
12.2023 - Current
- Developed and implemented data-driven digital marketing strategies to drive brand awareness, lead generation, and conversions.
- Conducted keyword research and implemented on-page, off-page strategies to improve search rankings.
- Managed and optimized Google Ads and Facebook Ads to increase ROI and reduce CPA.
- Developed and managed social media content strategies across Facebook, Instagram, and Google.
- Improved website conversion rates through landing page optimization, A/B testing, and UX improvements.
- Managed marketing budgets and optimized spending based on data insights and performance tracking.
- Assist in managing campaign launches
- Set-up campaigns according to guidelines
- Ensure data maintenance and integrity of campaigns and dashboards
Senior Executive - Performance Marketing
GroupM
03.2022 - 12.2023
- Providing thoughtful and exciting recommendations for Search, Display and then executing those recommendations expertly.
- Monitor and report on basic checks on Search/Display campaigns in AdWords.
- Assist in managing campaign launches
- Set-up campaigns according to guidelines
- Ensure data maintenance and integrity of campaigns and dashboards
- Experience with planning and running PPC, Search and Display campaigns
- Adaptable and able to flex with changes in prioritization to meet new or changed goals
- Create weekly and Monthly Reports
Google Ads Specialist
Google Operations Center
08.2021 - 02.2022
- Knowledge of the Google Ads Network, and experience working with Google Commerce products such as Shopping Ads and Search, Display, Video Ads.
- Formation of effective and efficient Google Ad strategies
- Creating, Launching and Managing various Ad campaigns
- Conducts keyword research to make a list of keywords(Longtail, Phrase Match, Exact Match) phrases to bid on.
- Manage budget and make best strategies for effective bidding to make maximum ROI.
- Manages your bids and create campaign strategies
Google Ads Strategist
Google LLC (Payroll: Cognizant)
10.2018 - 08.2021
- Formation of effective and efficient Google Ad strategies.
- Creating, Launching and Managing various Ad campaigns.
- Conducts keyword research to make a list of keywords(Longtail, Phrase Match, Exact Match) phrases to bid on.
- Manage budget and make best strategies for effective bidding to make maximum ROI.
- Manages bids and creates campaign strategies.
- Making suggestions for creative Ad campaigns and templates.
- Created and optimized Google Ad campaigns, improving ROI and reducing cost per click (CPC).
Senior Customer Executive
iEnergizer
02.2017 - 10.2018
- Answer emails professionally to provide information about products and services, or obtain billing details of complaints.
- Keep records of customer interactions and transactions, recording details of inquiries, complaints, and comments, as well as actions taken.
HR Executive and Sales Coordinator
Vision Brandon Pvt. Ltd
01.2016 - 02.2017
- Reviewing resumes and applications.
- Conducting recruitment interviews.
- Working with recruitment agencies to source for candidates for specific job positions.
- Maintaining HR records, such as those related to compensation, health and medical insurance.
- Sales executive: Job Responsibilities Performed
- Aiming to achieve monthly or annual targets.
Education
MBA - Marketing Management And Research
(NMIMS) Narsee Monjee Institute of Management Studies
Mumbai, India 04.2001 -
Bachelor’s - Commerce
Mangalayatan University
01.2016
Skills
Digital Strategy & Performance Marketing
Google Ads (PPC), Meta (Facebook) Ads
Content Marketing & Social Media Strategy
Conversion Rate Optimization (CRO) & A/B Testing
Google Analytics, Tag Manager
Team Leadership, Budget Management & Client Communication
Timeline
Digital Marketing Associate
Shaadivines Technologies Pvt Ltd
12.2023 - Current
Senior Executive - Performance Marketing
GroupM
03.2022 - 12.2023
Google Ads Specialist
Google Operations Center
08.2021 - 02.2022
Google Ads Strategist
Google LLC (Payroll: Cognizant)
10.2018 - 08.2021
Senior Customer Executive
iEnergizer
02.2017 - 10.2018
HR Executive and Sales Coordinator
Vision Brandon Pvt. Ltd
01.2016 - 02.2017
MBA - Marketing Management And Research
(NMIMS) Narsee Monjee Institute of Management Studies
04.2001 -
Bachelor’s - Commerce
Mangalayatan University