Summary

Overview

Work History

Education

Skills

Timeline

Priyanka Saxena

Digital Marketing Stretegist

Gurgaon

Summary

Results-driven Digital Marketing Strategist with 5+ years of experience in PPC, Social Media and Performance Marketing.

Overview

years of professional experience

Work History

Digital Marketing Associate

Shaadivines Technologies Pvt Ltd

12.2023 - Current

Developed and implemented data-driven digital marketing strategies to drive brand awareness, lead generation, and conversions.
Conducted keyword research and implemented on-page, off-page strategies to improve search rankings.
Managed and optimized Google Ads and Facebook Ads to increase ROI and reduce CPA.
Developed and managed social media content strategies across Facebook, Instagram, and Google.
Improved website conversion rates through landing page optimization, A/B testing, and UX improvements.
Managed marketing budgets and optimized spending based on data insights and performance tracking.
Assist in managing campaign launches
Set-up campaigns according to guidelines
Ensure data maintenance and integrity of campaigns and dashboards

Senior Executive - Performance Marketing

GroupM

03.2022 - 12.2023

Providing thoughtful and exciting recommendations for Search, Display and then executing those recommendations expertly.
Monitor and report on basic checks on Search/Display campaigns in AdWords.
Assist in managing campaign launches
Set-up campaigns according to guidelines
Ensure data maintenance and integrity of campaigns and dashboards
Experience with planning and running PPC, Search and Display campaigns
Adaptable and able to flex with changes in prioritization to meet new or changed goals
Create weekly and Monthly Reports

Google Ads Specialist

Google Operations Center

08.2021 - 02.2022

Knowledge of the Google Ads Network, and experience working with Google Commerce products such as Shopping Ads and Search, Display, Video Ads.
Formation of effective and efficient Google Ad strategies
Creating, Launching and Managing various Ad campaigns
Conducts keyword research to make a list of keywords(Longtail, Phrase Match, Exact Match) phrases to bid on.
Manage budget and make best strategies for effective bidding to make maximum ROI.
Manages your bids and create campaign strategies

Google Ads Strategist

Google LLC (Payroll: Cognizant)

10.2018 - 08.2021

Formation of effective and efficient Google Ad strategies.
Creating, Launching and Managing various Ad campaigns.
Conducts keyword research to make a list of keywords(Longtail, Phrase Match, Exact Match) phrases to bid on.
Manage budget and make best strategies for effective bidding to make maximum ROI.
Manages bids and creates campaign strategies.
Making suggestions for creative Ad campaigns and templates.
Created and optimized Google Ad campaigns, improving ROI and reducing cost per click (CPC).

Senior Customer Executive

iEnergizer

02.2017 - 10.2018

Answer emails professionally to provide information about products and services, or obtain billing details of complaints.
Keep records of customer interactions and transactions, recording details of inquiries, complaints, and comments, as well as actions taken.

HR Executive and Sales Coordinator

Vision Brandon Pvt. Ltd

01.2016 - 02.2017

Reviewing resumes and applications.
Conducting recruitment interviews.
Working with recruitment agencies to source for candidates for specific job positions.
Maintaining HR records, such as those related to compensation, health and medical insurance.
Sales executive: Job Responsibilities Performed
Aiming to achieve monthly or annual targets.