Priyanka Sehgal
Noida
Summary
I Have Excellent communication skills with a strong ability to influence and understand customer needs. Gained invaluable experience early in my career, establishing a successful career trajectory Demonstrated leadership through discipline, meeting deadlines, a hands-on approach, and a passion for driving team success.
Overview
14
14
years of professional experience
Work History
Assistant General Manager -Category Business
Maison D Auraine
02.2021 - Current
- Company Overview: Spearheading the development of an emerging beauty and tech platform from inception and managing the expansion of international brand acquisitions for the group
- Successfully developed comprehensive beauty categories for the GlamourBook omni-channel platform, and onboarded 500+ top exclusive global and domestic beauty brands.
- Played a key role in developing the entire omni-channel business model B2C & B2B, Built and executed the Annual Operating Plan for GlamourBook & managing the (P&L), ensuring profitability and sustainable growth
- Identified top global beauty brands that were not available in India, Initiated and built relationships with these brands, showcasing the value and opportunity of entering the Indian market
- Spearheaded partnerships with over 50+ global beauty brands from regions including the USA, Korea Australia, Europe, UK, and others
- Worked closely with supply chain management teams to ensure smooth logistics, optimize supply chain processes, and integrate technology for better performance.
- Built process for Buying & sourcing, starting with the competitive research, analyzing the rating & the saliency report of the brand
- Collaborated with the marketing team to develop monetization strategies, launch plans, and promotional offers
- Secured exclusive distribution rights for over 50 international beauty brands & launched Digitalized B2B channel for salons,makeup artist,pharmacy & others
- Awarded last for outstanding achievements in global acquisitions for the group.
- Achieved a significant increase in platform profitability through strategic P&L management
- Involved in R&D of the upcoming private label into skin & Hair category
E-commerce Manager
Manyavar
12.2018 - Current
- Company Overview: Developed Manyavar presence with all the leading ecommerce players,part of the inception team.
- Working closely with all the marketplaces (Amazon, Myntra, Flipkart, Ajio, Paytm, and Tatacliq) and doing various activities like marketing campaigns.
- Involved in finalizing the product launch for the entire year,involved in the slection process as well.
- Working closely with all the channels for the FOC and paid marketing, overlooking the performance of all the marketing activities
- Finalizing the concepts for shoots and backgrounds and working closely to ensure the shoot standards result in higher conversions.
- Responsibile for the entire onsite visbility,aligning with the calendar.
- The return percentage was at 40% in initial days after working closely towards lot of parameters it went down to 27%
- We have been at 120% of year-on growth, including outright and marketplace business.
- Increased the catalog size from 400 styles to 1,100, as per the geographical requirement.
- I have led the project of a new curated collection for E-commerce channels, and I worked closely on the insights from all the marketplaces.
- Responsibile for handing the P&L & accordingly building the joint business plans with the partners.
E-Commerce Manager
FabAlley & Indya
12.2016 - 09.2018
- Managing all the operations related to Online channels for Myntra, Jabong, Flipkart, Amazon, Limeroad
- Managing the sales, inventory, promotions, marketing, assortment planning, Discounts, range planning, liquidating the stock for all the marketplaces
- Updating and uploading the new content sheet for all the platforms as per their guidelines
- Emerging as a new player in the International market places like Amazon UK, USA, Wadi, Zelora etc
- Forecasting, Planning the inventory for the events and as per the monthly targets
- Working closely with the logistics team for ensuring fulfillment of the TAT and delivery of the products before time
- Working closely with all the channels for the marketing, promotions
Co-founder
Fades.in
02.2015 - 04.2016
- Company Overview: Co-founder at Fades.in
- Plan and get the research done on the new collections to be launched, colors, themes, designs with the designing team
- Leading the merchandising part done with the designing team, sourcing the fabrics, trims and components
- Tying up with the manufacturing units, printing, lasercutting workshops, embroiders
- Get the quality check of all the garments made as per the quality check mandatories
- The processes made for intake and outtake of the stock from office
- Making month wise targets and plan for the branding through the social media
- Getting the targets and incentives fixed for the team to take the sales up through
- Co-founder at Fades.in
- Built policies to maintain the discipline as the backbone of the organization
Account Manager
SNAPDEAL.COM
12.2012 - 06.2014
- Handling the sales and vendor operation for the set of key account sellers
- Handling multi category accounts General merchandise one and General merchandise two category
- Handling assortment addition for the entire home category at team level and over achieving the targets for the same
- Aggressively working with sellers solving all these issues and guiding them towards the market trends
Sales consultant and SOP Manager
Bestseller India
Delhi
06.2012 - 07.2012
- Ensured store standards as per company norms for merchandise displays, cleanliness and hygiene
- Worked on Inventory by keeping opening & closing of stock count, checking inward and outward movement of goods
- Achieved targets by actively training the fashion consultants helping to bring the store to score highly on KPIs
- Managed roasters, conflicts, demands, targets, stress levels of a team of 10 people
- Maintained high training standards so that each employee understands latest fashion trends
- Regularly achieved highest scores in Delhi & NCR and became the SOP Controller for the region
Intern
Rainbow Fab Mart
Noida
06.2012 - 07.2012
- Company Overview: A leading export house
- Worked on products for different brands like Zara, French connection etc
- Interacted with buyers from different brands
- Worked with the merchandising, sampling, designing & production teams
- A leading export house
Intern
Kazo
Noida
06.2011 - 07.2011
- Worked on the whole merchandising process
- Worked on store operations, customer interaction, and generation of sales
- Practiced Visual merchandising for all the NCR stores
Education
Bachelors - Fashion Merchandising & Retail Management
Footwear Design & Development Institute
Noida01.2013
CBSE +2 -
Bal Bharti Public School
Noida01.2010
Skills
- Microsoft Office suite
- Excel
- PowerPoint
- Word
- Outlook
- CRM tools
Projects
Fabric Swatch, Made Swatch watches with different types of woven and non-woven fabrics. Garment Recycle, Created test fits, patterns and a final garment using left-over / waste clothing materials. Window Display, Worked on a concept of a window in a girl’s room. Trim & Components, Project on Trims and Components used in apparel retail industry. Store Design, Worked in a group to make a 3D store design named 'GLAMOUR'.
Hobbies and Interests
- Volunteering for public causes
- Travelling to new destinations
- Reading blogs
- Shopping and exploring market trends
- Arranging events for friends and family
Personal Information
- Date of Birth: 03/18/93
- Nationality: Indian
Timeline
Assistant General Manager -Category Business
Maison D Auraine
02.2021 - Current
E-commerce Manager
Manyavar
12.2018 - Current
E-Commerce Manager
FabAlley & Indya
12.2016 - 09.2018
Co-founder
Fades.in
02.2015 - 04.2016
Account Manager
SNAPDEAL.COM
12.2012 - 06.2014
Sales consultant and SOP Manager
Bestseller India
06.2012 - 07.2012
Intern
Rainbow Fab Mart
06.2012 - 07.2012
Intern
Kazo
06.2011 - 07.2011
Bachelors - Fashion Merchandising & Retail Management
Footwear Design & Development Institute
CBSE +2 -
Bal Bharti Public School
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