Hi, I’m
Priyanka Sharma
Manager- Media & Marketing
New Delhi
Summary
Strategic Content Manager with 10+ years of expertise in content strategy, international communications, and digital marketing across logistics, media, and publishing. Proven ability to drive engagement through strategic planning, SEO optimization, and compelling storytelling. Strong emphasis on team collaboration, adaptability, and delivering consistent results. Skilled in content creation, editorial oversight, and analytics with focus on meeting organizational goals.
Overview
13
years of professional experience
2
Certifications
Work History
Agarwal Movers Group (APML)
Content Manager
11.2019 - Current
Job overview
- Key Achievements:
- Increased website traffic by 80% and improved lead generation by XX% through an SEO-driven global content strategy.
- Managed and mentored a 6-member content and social media team, raising productivity and on-time delivery from 75% to 95%.
- Directed PR, blogs, case studies, newsletters, and thought leadership publications, resulting in XX+ media mentions and enhanced global visibility.
- Strengthened brand reputation across LinkedIn, Twitter, Facebook, and Instagram with engaging copy and stakeholder account management.
- Authored content for international magazines and industry events (IAM, WERC, PAIMA, IMA), reinforcing APML’s thought leadership.
- Key Responsibility Areas (KRAs):
- Content Creation, Editing & Proofreading – Led ideation, writing, and editing of blogs, press releases, ad copy, emailers, and social media content with zero-error standards.
- International Website Management – Oversaw updates across global websites, ensuring SEO compliance, UX balance, and cultural/linguistic accuracy.
- Social Media Copywriting & Management – Managed corporate and stakeholder accounts, driving consistent digital presence.
- SEO-Oriented B2B Content – Developed keyword-rich content to capture B2B leads and improve brand discoverability.
- Team Collaboration – Provided editorial guidance to ensure impactful, plagiarism-free outputs.
- Review Platforms – Maintained brand voice across Glassdoor, Quora, and other review portals.
- Vendor Coordination & Lead Generation – Coordinated with international vendors ensuring verified data and diversified lead pipeline.
- Lead Audit & Performance Evaluation – Conducted audits of international leads and call recordings to improve conversion quality.
- Click-to-Call Integration – Partnered with vendors to integrate real-time call features on global websites.
- Corporate Communication – Designed business presentations, newsletters, client decks, legal documentation, and compliance papers for domestic and international use.
- Campaign Strategy – Executed event-driven campaigns (IAM, WERC, PAIMA, IMA), international email campaigns, and APML newsletters, achieving higher engagement rates.
Amar Ujala
Content Manager / Advisor
11.2017 - 11.2019
Job overview
- Developed editorial and promotional strategies for the online portal, enhancing readership.
- Reviewed and finalized Udaan magazine content including industry news and product features.
- Authored features and articles based on industry events and research.
- Guided editorial and design teams to ensure timely publication.
- Developed a comprehensive content calendar for consistent publishing and improved audience engagement.
- Monitored website analytics and metrics to track content performance and identify areas of improvement.
- Contributed ideas in brainstorming sessions which led to innovative campaign concepts attracting new clients.
- Worked closely with design team to create visually appealing graphics that complemented written content.
India.com (ZEE Media)
Content Manager (Editing)
07.2015 - 10.2017
Job overview
- 1 Planned and implemented content strategy for new portals, improving organic reach by XX%.
- 2 Managed social media campaigns and digital publishing.
- 3 Edited and published news articles and features with SEO optimization.
Jagranjosh.com (Dainik Jagran Group)
Assistant Editor (Content)
08.2012 - 06.2015
Job overview
- 1 Produced SEO-based educational content that improved search ranking.
- 2 Planned City Plus Magazine editorial content.
- 3 Assigned news to freelancers and ensured timely delivery.
- Earlier Roles (2009–2012):
- 1 Content Editor, Askme.com – SEO copy, catalogs, blogs, product descriptions.
- 2 Content Writer, Dimension India Networks – SEO web content for IndiaMart.
- 3 Internships – The Statesman (Senior Editor Intern), TV100 News (Reporter Intern).
Education
VIPS, GGSIPU
BJMC from Journalism & Mass Communication
01.2009
Maharshi Dayanand University
B.Ed
01.2012
Skills
1 Global Content Strategy & Development
undefinedCertification
1 Focused on digital marketing certifications and freelance SEO projects.
One-Line Elevator Pitch
“I’m a content leader with 10+ years of experience driving international SEO, digital campaigns, and editorial teams to deliver measurable brand and business impact.”
Timeline
Content Manager
Agarwal Movers Group (APML)
11.2019 - Current
Content Manager / Advisor
Amar Ujala
11.2017 - 11.2019
Content Manager (Editing)
India.com (ZEE Media)
07.2015 - 10.2017
Assistant Editor (Content)
Jagranjosh.com (Dainik Jagran Group)
08.2012 - 06.2015
Maharshi Dayanand University
B.Ed
VIPS, GGSIPU
BJMC from Journalism & Mass Communication
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