Summary
Overview
Work History
Education
Skills
Certification
One-Line Elevator Pitch
Timeline
Hi, I’m

Priyanka Sharma

Manager- Media & Marketing
New Delhi
Priyanka Sharma

Summary

Strategic Content Manager with 10+ years of expertise in content strategy, international communications, and digital marketing across logistics, media, and publishing. Proven ability to drive engagement through strategic planning, SEO optimization, and compelling storytelling. Strong emphasis on team collaboration, adaptability, and delivering consistent results. Skilled in content creation, editorial oversight, and analytics with focus on meeting organizational goals.

Overview

13
years of professional experience
2
Certifications

Work History

Agarwal Movers Group (APML)

Content Manager
11.2019 - Current

Job overview

  • Key Achievements:
  • Increased website traffic by 80% and improved lead generation by XX% through an SEO-driven global content strategy.
  • Managed and mentored a 6-member content and social media team, raising productivity and on-time delivery from 75% to 95%.
  • Directed PR, blogs, case studies, newsletters, and thought leadership publications, resulting in XX+ media mentions and enhanced global visibility.
  • Strengthened brand reputation across LinkedIn, Twitter, Facebook, and Instagram with engaging copy and stakeholder account management.
  • Authored content for international magazines and industry events (IAM, WERC, PAIMA, IMA), reinforcing APML’s thought leadership.
  • Key Responsibility Areas (KRAs):
  • Content Creation, Editing & Proofreading – Led ideation, writing, and editing of blogs, press releases, ad copy, emailers, and social media content with zero-error standards.
  • International Website Management – Oversaw updates across global websites, ensuring SEO compliance, UX balance, and cultural/linguistic accuracy.
  • Social Media Copywriting & Management – Managed corporate and stakeholder accounts, driving consistent digital presence.
  • SEO-Oriented B2B Content – Developed keyword-rich content to capture B2B leads and improve brand discoverability.
  • Team Collaboration – Provided editorial guidance to ensure impactful, plagiarism-free outputs.
  • Review Platforms – Maintained brand voice across Glassdoor, Quora, and other review portals.
  • Vendor Coordination & Lead Generation – Coordinated with international vendors ensuring verified data and diversified lead pipeline.
  • Lead Audit & Performance Evaluation – Conducted audits of international leads and call recordings to improve conversion quality.
  • Click-to-Call Integration – Partnered with vendors to integrate real-time call features on global websites.
  • Corporate Communication – Designed business presentations, newsletters, client decks, legal documentation, and compliance papers for domestic and international use.
  • Campaign Strategy – Executed event-driven campaigns (IAM, WERC, PAIMA, IMA), international email campaigns, and APML newsletters, achieving higher engagement rates.

Amar Ujala

Content Manager / Advisor
11.2017 - 11.2019

Job overview

  • Developed editorial and promotional strategies for the online portal, enhancing readership.
  • Reviewed and finalized Udaan magazine content including industry news and product features.
  • Authored features and articles based on industry events and research.
  • Guided editorial and design teams to ensure timely publication.
  • Developed a comprehensive content calendar for consistent publishing and improved audience engagement.
  • Monitored website analytics and metrics to track content performance and identify areas of improvement.
  • Contributed ideas in brainstorming sessions which led to innovative campaign concepts attracting new clients.
  • Worked closely with design team to create visually appealing graphics that complemented written content.

India.com (ZEE Media)

Content Manager (Editing)
07.2015 - 10.2017

Job overview

  • 1 Planned and implemented content strategy for new portals, improving organic reach by XX%.
  • 2 Managed social media campaigns and digital publishing.
  • 3 Edited and published news articles and features with SEO optimization.

Jagranjosh.com (Dainik Jagran Group)

Assistant Editor (Content)
08.2012 - 06.2015

Job overview

  • 1 Produced SEO-based educational content that improved search ranking.
  • 2 Planned City Plus Magazine editorial content.
  • 3 Assigned news to freelancers and ensured timely delivery.
  • Earlier Roles (2009–2012):
  • 1 Content Editor, Askme.com – SEO copy, catalogs, blogs, product descriptions.
  • 2 Content Writer, Dimension India Networks – SEO web content for IndiaMart.
  • 3 Internships – The Statesman (Senior Editor Intern), TV100 News (Reporter Intern).

Education

VIPS, GGSIPU

BJMC from Journalism & Mass Communication
01.2009

Maharshi Dayanand University

B.Ed
01.2012

Skills

1 Global Content Strategy & Development

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Certification

1 Focused on digital marketing certifications and freelance SEO projects.

One-Line Elevator Pitch

“I’m a content leader with 10+ years of experience driving international SEO, digital campaigns, and editorial teams to deliver measurable brand and business impact.”

Timeline

Content Manager

Agarwal Movers Group (APML)
11.2019 - Current

Content Manager / Advisor

Amar Ujala
11.2017 - 11.2019

Content Manager (Editing)

India.com (ZEE Media)
07.2015 - 10.2017

Assistant Editor (Content)

Jagranjosh.com (Dainik Jagran Group)
08.2012 - 06.2015

Maharshi Dayanand University

B.Ed

VIPS, GGSIPU

BJMC from Journalism & Mass Communication
Priyanka SharmaManager- Media & Marketing