PRIYANKA SINGH

• Planning and creating content for all online channels
• Developing effective strategies for driving and increasing online traffic
• Acted as a team leader in group projects, delegating tasks and providing feedback.
• Measuring and monitoring KPIs
• Creating attractive social media posts to catch the audience's attention
• Conducting in-depth social media research and maintaining a report of the same
• Developing and sharing various social media original ideas, content like graphics, videos, and other forms of content
• Reviewing and optimising company website and social media pages
• Ensuring the online content adheres to the industry guidelines and company standards
• Creating and maintaining editorial calendars for graphic content
• Coordinating with the social media analyst to analyse social media data and performance
• Also did night shift for two months every year as the company’s 60% revenue used to be generated in this period of the year.
• Applied animation techniques to create dynamic visual elements.
• Completed final touches for projects such as images sizes and font selection.
• Collaborated with content and marketing teams to confirm design compliance with brand guidelines.
• Proven ability to learn quickly and adapt to new situations.
• Cultivated interpersonal skills by building positive relationships with others.
• Passionate about learning and committed to continual improvement.
• Used critical thinking to break down problems, evaluate solutions and make decisions.
• Self-motivated, with a strong sense of personal responsibility.
• Developed strong communication and organizational skills through working on group projects.
• Planning and creating content for all online channels
• Developing effective strategies for driving and increasing online traffic
• Measuring and monitoring KPIs
• Creating attractive social media posts to catch the audience's attention
• Conducting in-depth social media research and maintaining a report of the same
• Developing and sharing various social media original ideas, content like graphics, videos, and other forms of content
• Reviewing and optimising company website and social media pages
• Ensuring the online content adheres to the industry guidelines and company standards
• Creating and maintaining editorial calendars for graphic content
• Coordinating with the social media analyst to analyse social media data and performance

• Planning and creating content for all online channels
• Employed design fundamentals when selecting typography, composition, layout, and color in design work.
• Researched trends and projected industry changes to capitalize on emerging opportunities.
• Created original artwork for range of print, web and video projects.
• Cultivated mobile-friendly designs for variety of platforms.
• Created artwork for product packaging and promotional materials.
• Mentored junior designers and provided design guidance to improve standards of overall team output.
• Created digital image files for use in digital and traditional printing methods.
• Applied color theory and composition techniques to construct appealing designs.
• Utilized typography techniques to create compelling designs.
• Developing effective strategies for driving and increasing online traffic
• Measuring and monitoring KPIs
• Creating attractive social media posts to catch the audience's attention
• Conducting in-depth social media research and maintaining a report of the same
• Developing and sharing various social media original ideas, content like graphics, videos, and other forms of content
• Reviewing and optimising company website and social media pages
• Ensuring the online content adheres to the industry guidelines and company standards
• Creating and maintaining editorial calendars for graphic content
• Coordinating with the social media analyst to analyse social media data and performance
• Also did night shift for two months every year as the company’s 60% revenue used to be generated in this period of the year.
• Applied animation techniques to create dynamic visual elements.
• Completed final touches for projects such as images sizes and font selection.
• Collaborated with content and marketing teams to confirm design compliance with brand guidelines.

The responsibility includes the entire process of defining requirements, visualizing and creating graphics including illustrations, logos, layouts and photo editing. Shaping the visual aspects of websites, books, magazines, product packaging, Board games, exhibitions as per the Morden and updated world design standards.

• Studied design briefs and determine requirements
• Scheduled projects and define budget constraints
• Developed infographics to better communicate complex data.
• Developed innovative designs for variety of clients in graphic design industry.
• Created motion graphics and video content for websites and applications.
• Edited and enhanced existing artwork and graphics.
• Developed graphics and visual content for social media campaigns.
• Developed original designs for print media, magazines and newspapers.
• Created digital image files for use in digital and traditional printing methods.
• Conceptualized visuals based on requirements
• Prepared rough drafts and present ideas
• Developed illustrations, logos and other designs using software and by hand
• Collaborated with copywriters and creative director to produce final design
• Tested graphics across various media and materials
• Ensure final graphics and layouts are visually appealing and on-brand
• Mentored junior designers and provided design guidance to improve standards of overall team output.
• Employed design fundamentals when selecting typography, composition, layout, and color in design work.

• Bamboo craft Product Development
• The objective of doing this project with National Centre for Design & Product Development to fill up the gap in the areas of Design and Product Development, The cluster was Palampur in Himachal Pradesh for Bamboo and cane with 40 Artisans and a award winning projects of Gov of India,
• from the raw material to the finish product ready to buy or put in exhibition for display
• Being equipped with professional design thinking and worked to provide complete array of services for customized design and product development
• Working in the villages with the artisans
• Research & dissemination on Bamboo and cane materials
• Designing Handicraft Product on paper & getting them developed
• Promotion of handicraft products across all the social media platform
• Building and branding a brand for bamboo and cane products
• Quality check of Handmade Product as per standards and excellence of NCDPD
• All the products designed in this project were Exhibited, showcased, in Delhi in a international seminar
• Handled day to day Vendors compliance with providing solutions on the spot
• Each product Packaged and labelled for buyers
• Technology up gradation in the making of bamboo products
• Designed products as per market and technical trends across the world
• Design training, mentoring artisans on every day and working with them in there comfort.
• Collaborated with other artisans to explore other material with bamboo
• Followed quality control procedures.
• Traveled to manufacturing facilities to evaluate product creation and point out potential issues.
• Negotiated with vendors and manufacturers on pricing, services.
• Researched and identified best-fit materials for new products.
• Suggested enhancements to product design that would improve user experience.
• Documented each step in product's design process for use in manuals.
• Developed and maintained courteous and effective working relationships.
• Organized and detail-oriented with a strong work ethic.

• Social media and Visual Merchandising
• Managing various JBL stores their social media and Visual merchandising
• Supervising a team of 10 people, sound engineers and installer, merchandiser, suppliers and sourcing elements for window display
• Creating designs and implementing visual merchandising strategy to create appealing and eye-catching visual displays that lead the customer through the entire store Produce window displays, signs, interior displays, floor plans and special promotion display
• Identify key messages and set a clear image of the brand
• Meetings with assistant merchandisers to revise and present design ideas, act in alignment to the organization’s culture, products, image and target market also Monitor costs and work within budget, Change displays to promote new product launches and reflect festive or seasonal themes everyday briefing staff on arranging window display and product display as per themes
• Key Responsibility:
• Created social media post seeking for potential day-to-day buyers
• Trained staff to Perform better Improved user experience at the stores
• Improvised Visual merchandise in various store weekly
• Identify, evaluate and classify products as per the need of customers
• Responsible for visiting home, taking pictures, calculation of the placement of home theatre system as per the need of the user and the best solution for every home
• Ensured all users are fully satisfied with the product and recorded feedback from the client on every service provided
• Accurate assessment with solving all different types of clients demand and needs
• Research lifestyle, demographics and design trends for VM