Dr.PRIYANKA SINGH
Bengaluru
Summary
Digital marketing professional with a proven record at Green Gardens, achieving a 25% revenue increase through innovative multi-channel strategies. Expertise in SEO and analytics, combined with strong leadership and strategic thinking capabilities. Skilled in enhancing brand visibility and optimizing campaigns for maximum engagement and ROI.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Team Lead
Sumuka Agro Industries Ltd
Bangalore
06.2025 - Current
- Executed end-to-end planning and delivery of digital campaigns across multiple platforms.
- Managed SEO strategy, keyword research, and website optimization to boost organic traffic.
- Oversaw social media strategy, content development, and performance analysis to enhance engagement.
- Coordinated eCommerce listings on Amazon, Flipkart, and Jiomart with SEO-friendly content updates.
- Handled recruitment processes, onboarding procedures, and HR coordination with placement cells.
- Developed social media calendars and collaborated with influencers to increase visibility.
- Initiated employee engagement activities while maintaining essential HR operations and policy communications.
Co-founder
Aarambh Ventures
04.2021 - Current
- Spearheaded company establishment, ensuring firm registration and legal compliance.
- Oversaw operations, finance, and marketing to drive sustainable growth and profitability.
- Led website development, prioritizing user experience and search engine optimization.
- Executed multi-channel marketing campaigns targeting international homebuying markets.
- Implemented comprehensive social media strategies to boost brand awareness across platforms.
- Conducted market research for farmland projects, attracting investors and buyers.
- Utilized advanced market intelligence tools to enhance targeting strategies and increase sales.
- Established analytics framework to evaluate digital marketing performance against ROI and KPI targets.
Digital Marketing Manager
Green Gardens
08.2017 - 08.2021
- Increased client revenue by an average of 25% through multi-channel digital marketing strategies.
- Executed tailored campaigns across search, social, email, and display platforms to maximize engagement.
- Enhanced organic search rankings and website traffic by 40% with comprehensive SEO initiatives.
- Developed content strategy aligned with search trends, optimizing on-page elements and building backlinks.
- Achieved 20% reduction in cost per acquisition while increasing conversion rates through optimized PPC campaigns.
- Utilized A/B testing and audience segmentation to maximize ROI on Google Ads and social media.
- Led and mentored team of 4 marketing professionals, fostering continuous learning and innovation.
- Conducted training sessions on emerging digital marketing trends, improving team performance and growth.
Market Research Analyst
HashedIn by Deloitte
02.2016 - 03.2017
- Executed strategic market segment planning through analysis of complex data using diverse research methods.
- Provided actionable insights to inform product development and marketing initiatives.
- Collaborated with reporting team for thorough future market data analysis, ensuring high accuracy.
- Developed quality control measures to maintain data integrity in market forecasts.
- Enhanced client targeting efficiency by 30% through advanced data management techniques.
Education
Ph.D. - Business Management
Swiss School of Business And Management
12-2024
MBA/PGDM -
Mysore University
01.2015
B.B.A/B.M.S -
Kurukshetra University
01.2013
Skills
- Digital strategy development
- Search engine optimization
- Search engine marketing
- Social media marketing
- Content marketing
- Email marketing
- Lead generation
- Website design and development
- Analytics and reporting
- Project management
- Team leadership
- Market research
- Brand management
- Customer relationship management
- Conversion rate optimization
- SEO tools proficiency
- Graphic design tools proficiency
- Web analytics tools proficiency
- Email campaign management tools proficiency
- Entrepreneurial mindset
- Strategic thinking
- Adaptability skills
- Communication skills
- Problem-solving skills
- Creativity skills
- Time management skills
- Collaboration skills
- Negotiation skills
- Emotional intelligence
Certification
- Google Ads - Measurement Certification
- Google Ads Certification
- HubSpot Inbound Marketing Certification
- HubSpot Social Media Certification
Accomplishments
- Secured royalty-free technology transfer from an Italian company for GREEN ECOFIELD, a sister company of Green Gardens, during the COVID-19 pandemic.
- Received recognition from the Namami Ganga project for successful implementation of waste management technology through GREEN ECOFIELD.
- Awarded Young Entrepreneur Award by the Integrated Achievers Forum for innovative business practices in eco-friendly technology.
- Launched GREEN ECOFIELD, expanding into environmental technology sector during global economic challenges.
- Adapted Italian waste management technology to Indian market conditions, bridging international practices with local needs.
Publications
- Research papers published in TIJER - INTERNATIONAL RESEARCH JOURNAL and Certification Rewarded.
- Research papers published in IJFMR International Journal For Multidisciplinary Research and Certification Rewarded.
- Research papers published in RAMP Editorial and Certification Rewarded.
- Received Award from Exceller Books for Academic Research
- Achieved Top Position in Mega Penstar from Epic Shure Publication.
ADDL. DETAILS
- Passport No: R1421003
- Place of issue: Ghaziabad
- Date of issue and expiry: 04/07/2017 - 03/07/2027
Timeline
Team Lead
Sumuka Agro Industries Ltd
06.2025 - Current
Co-founder
Aarambh Ventures
04.2021 - Current
Digital Marketing Manager
Green Gardens
08.2017 - 08.2021
Market Research Analyst
HashedIn by Deloitte
02.2016 - 03.2017
Ph.D. - Business Management
Swiss School of Business And Management
MBA/PGDM -
Mysore University
B.B.A/B.M.S -
Kurukshetra University
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