Priyanka Tavva
Digital Analytics Expert
Hyderabad
Summary
Digital Analytics professional with 10+ years of experience in Web Analytics, Digital Analytics, and Marketing Analytics, specializing in Adobe Analytics, Google Analytics with hands on professional experience in Customer Journey Analytics (CJA) and Adobe Experience Platform (AEP). Proven expertise in KPI framework design, data layer validation, customer journey analysis, and campaign performance measurement. Strong background in SEO analytics, social listening, data visualization, and stakeholder management
Overview
12
12
years of professional experience
Work History
Sr. Experience Specialist
Verizon
06.2021 - Current
- Managed and directed a 10-member team, driving the full lifecycle development and deployment of tagging solutions for Web and App across key Verizon services
- My role involves in translating the key business KPI's into actionable tagging strategies, defining detailed specifications, grooming the requirements to the development team and ensuring successful implementation and delivery
- Delivered key tagging solutions to enable and optimize the business's churn prevention initiatives
- Played a key role in the delivery and execution of the complete tagging solutions required for “MyPlan”, the company's significant product launch
- Leveraged the Quantum Metric platform to perform granular user behavior analysis
- Directed the team responsible for Adobe Admin functions, specifically managing classifications, processing rules and data feed synchronization
- Hands-on professional experience in managing and supporting structured processes relevant to migration into AEP
- Responsible for optimizing business strategy by conducting comprehensive customer journey and campaign effectiveness by utilizing the GCP and Adobe CJA platforms
- Organizer for team's fun session initiatives
- Played a part in leading fun events during leadership visits
Senior Analyst
Deloitte
06.2019 - 06.2021
- Primary responsibility involves conducting comprehensive pre- and post-campaign analysis, generating key insights, and utilizing Tableau for data storytelling and presentation to key stakeholders.
- Performed Social Share of Voice (SOV) analysis for various Deloitte businesses against competitors, culminating in actionable recommendations to improve the firm's standing on social networks using Sprinklr
- Executed comprehensive SEO Keyword Research using industry-leading tools like SEMrush and Moz, strategically refining and recommending high-value keywords to achieve Page 1 positioning on Google Search for Deloitte's key business issues
- Generating complex reports using Adobe Report builder.
- Cross collaboration with teams for providing Adobe analytics training.
- Organizing team events under Re-imagining the workplace environment.
Data Analyst
Cognizant Technology Solutions
05.2014 - 06.2019
- Analysis and Reporting using Google Analytics and Adobe Analytics
- Creating Monthly & Weekly Status Reports.
- Perform Data Layer Testing.
- Pre & Post Sprint Analysis & Reporting.
- Documenting KPI Measurement Report for each Sprint release
Education
Bachelor of Technology (Information Technology)
2013
Board of Intermediate
01-2009
X
01-2007
Skills
- Adobe Analytics
- Google Analytics
- Customer Journey Analytics(CJA)
- Adobe Experience Platform(AEP)
- Data Story Teller
- Data Visualization - Tableau
- Sprinklr
- SEMrush
- Moz
- Quantum Metrics
Awards & Achievements
Awarded as a Quick Learner
Spot award for outstanding contributions to the MyPlan launch
Outstanding leadership award for App migration
Awarded for coordinating and conducting team engagement activities
Timeline
Sr. Experience Specialist
Verizon
06.2021 - Current
Senior Analyst
Deloitte
06.2019 - 06.2021
Data Analyst
Cognizant Technology Solutions
05.2014 - 06.2019
Bachelor of Technology (Information Technology)
Board of Intermediate
X