PRIYANKA TOMAR
Summary
- Seasoned B2B sales and business development professional with 10+ years of experience in SaaS, fintech, and global trade financing industries.
- Demonstrated expertise in inbound and outbound lead generation, pipeline management, and collaborating with C-suite executives to close high-value deals.
- Proficient in using CRM tools, managing cross-functional teams, and building long-term customer relationships to drive business growth.
Overview
10
10
years of professional experience
Work History
Sales Development Representative
Stenn International Ltd
09.2024 - Current
- Qualified inbound leads convert them into Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs), passing them to the sales team for closure
- Conducted outbound lead generation through events, trade shows, and in-depth research on platforms like Panjiva and expo directories
- Developed enablement materials, including SDR onboarding guides and battle cards, to standardize processes
- Assisted in onboarding and mentoring junior SDRs
- Prepared weekly feedback reports to improve lead quality and refine sales campaigns
Sr. Sales Development Representative
Clootrack Software Labs
10.2022 - 05.2024
- Built a robust sales pipeline by prospecting across email, phone, and LinkedIn channels
- Engaged in discovery calls with prospects, introducing Clootrack's SaaS-based CX platform
- Conducted product demos for senior executives, including C-suite, VPs, and directors
- Collaborated with marketing teams to prepare campaign reports and manage CRM databases
- Qualified inbound leads using BANT criteria and actively followed up on marketing and event campaigns to create opportunities
Sales Development Representative
Airmeet
12.2020 - 08.2022
- Spearheaded lead identification and qualification for SaaS-based event solutions, ensuring alignment with BANT criteria
- Scheduled and delivered tailored demonstrations of Airmeet's solutions to key decision-makers (VPs, directors, managers)
- Partnered with account managers and sales directors to meet team quotas
- Mentored interns, ensuring alignment with company processes and targets
- Leveraged tools like HubSpot, Sales Navigator, and Wingman to optimize lead generation and pipeline management
Account Executive
Azeus Convene
05.2020 - 12.2020
- Drove sales execution for a SaaS-based board meeting platform by showcasing its value through product demos
- Managed customer relationships, identifying business opportunities, and negotiating deals to close sales
- Oversaw pre-sales activities, including bid preparation and pricing strategies
- Provided follow-up training and post-sale support to ensure customer satisfaction
Sr. Executive - Inside Sales
Eastern Software Systems
10.2019 - 05.2020
- Identified and qualified leads in African markets, including Angola, Uganda, Mauritius, and Nigeria
- Conducted outbound calls, addressed customer inquiries, and tailored solutions to meet their needs
- Maintained a database of leads and provided additional product information via email
- Upsold products and created strategies to penetrate new markets
Customer Success Manager - Business Development
LionOBytes LLC
04.2019 - 09.2019
- Managed sales of CRM software to businesses of various sizes in the Indian market
- Generated leads, conducted product demonstrations, and closed deals with CXOs and sales leaders
- Directed a team of three executives, overseeing their progress from lead qualification to demo execution
- Led price negotiations, prepared proposals, and collaborated on documentation
Senior Executive - Sales/Business Development/Lead Activation
RS Components & Controls
Noida
08.2016 - 04.2019
- Qualified and activated leads for B2B accounts, managing the sales lifecycle from lead generation to order processing
- Developed relationships with procurement managers to understand their purchasing needs
- Generated new business and cross-sold products, transferring mature accounts to other teams
- Created monthly MIS reports to track performance and drive strategic decisions
Pre-Sales and Marketing Executive
Compunnel Software Group
08.2013 - 12.2014
- Prepared responses to RFPs and RFIs, ensuring alignment with client requirements
- Created standardized marketing collaterals, including presentations and case studies
- Collaborated with sales teams to deliver customized propositions and statements of capability
- Managed repositories of marketing materials for future reference
Senior Collections Specialist
HCL BServe
01.2012 - 08.2013
- Managed 1st party collections for Macy's and 3rd party collections for Citibank-Australia
- Engaged with customers to recover payments, providing tailored solutions for delinquent accounts
- Met performance metrics for compliance, quality, and productivity
Education
MBA - Finance & Marketing
Army Institute of Management
Greater Noida01.2011
B.Com -
Rajasthan University
01.2009
Skills
- Experience with HubSpot Tools
- Experienced with Zoho CRM Solutions
- Experience with Pipedrive CRM
- HubSpot Email Campaign Management
- Proficient in Zoom
- WebEx Proficiency
- Proficient in Google Meet
- Account prospecting
- Lead qualification
- Strategic thinking
- Product demonstration
- Outbound sales management
- Email outreach
- Cold calling
- CRM management
- Sales team collaboration
- Objection handling
Keyskills
HubSpot, Zoho, Pipedrive, Mailchimp, HubSpot, Zoom, WebEx, Google Meet, Lean Six Sigma Green Belt, Google Analytics
References
References available upon request.
Timeline
Sales Development Representative
Stenn International Ltd
09.2024 - Current
Sr. Sales Development Representative
Clootrack Software Labs
10.2022 - 05.2024
Sales Development Representative
Airmeet
12.2020 - 08.2022
Account Executive
Azeus Convene
05.2020 - 12.2020
Sr. Executive - Inside Sales
Eastern Software Systems
10.2019 - 05.2020
Customer Success Manager - Business Development
LionOBytes LLC
04.2019 - 09.2019
Senior Executive - Sales/Business Development/Lead Activation
RS Components & Controls
08.2016 - 04.2019
Pre-Sales and Marketing Executive
Compunnel Software Group
08.2013 - 12.2014
Senior Collections Specialist
HCL BServe
01.2012 - 08.2013
MBA - Finance & Marketing
Army Institute of Management
B.Com -
Rajasthan University
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