Priyanka Yadav
Marketing & Brand Strategy Professional
Summary
Results-driven Brand and Media Marketing professional with a proven track record of driving market leadership, revenue growth, and brand impact. Expert in brand strategy, consumer insights, and high-impact campaigns that deliver measurable results.
Overview
12
12
years of professional experience
2012
2012
years of post-secondary education
Work History
Brand Manager
Magicbricks
Noida
03.2022 - Current
- Worked on the brand strategy and annual marketing AOP with focus on brand priorities
- Collaborated with cross-functional teams including sales, product development, and creative agency to ensure brand consistency across all touchpoints
- Consumer market research and tracking of key brand health metrics to identify insights and opportunities that drove development of marketing campaigns
- Customer and partner communications for all brand building initiatives and launches.
- Worked on the integrated marketing campaign ‘Property Sahi, Aur Ab Services Sabhi’ to reposition Magicbricks as a Full Stack Platform for all property related needs. Drove 11% increase in TOMA to become category leader, 24% growth in website traffic & 20% growth in revenue. Campaign won the Adgully ImageXX '22 Silver Award under the category of Influencer Marketing.
- Executed city specific marketing campaign ‘Our City Our Home’, a multimedia campaign with bespoke communication for each city. Amplification across multiple touchpoints like TV, digital, print, outdoor social media and influencers
- Conceptualized and executed an industry-first 'Site Visit Festival', driving a 25% increase in business metrics
- Developed and executed comprehensive trade marketing strategies for different stakeholders and products.
Senior Director
Mindshare
Gurgaon
07.2018 - 02.2022
- Responsible for developing and implementing integrated media strategy and media plans for PepsiCo portfolio including Lay's, Doritos, Kurkure and Quaker
- Developed the annual operating strategies for the brands with focus on brand priorities
- Conducted competitor & TG analysis and leveraged market research data to arrive at robust media strategy
- Created media plan structure across mediums- Evaluated media mix, set operating weights, investment optimization
- Spearheaded 360-degree media launch strategy for key launches like Lay’s Smile, Doritos relaunch, Lay’s at Home, Wafer Style, Lay’s Heartwork
- Worked closely with the research and creative agencies to provide holistic approach to meet brand objectives
Media Supervisor
Lodestar UM
Gurgaon & Mumbai
08.2013 - 06.2018
- Worked on brands across diverse categories: Samsung (mobiles), Hershey’s India (FMCG), VIP Luggage (FMCD), Zodiac Clothing Ltd (apparel), Voonik.com(e-commerce)
- On Samsung, managed Flagship segment of mobile phones
- Worked on key launch campaigns - S8, Note 8 and S9
- Worked on conceptualization and implementation of the media launch of Hershey’s International in Indian market and Voonik
- Practiced spontaneous planning for Voonik to track the media plan real time
- Media planning and buying across TV, Print and Radio
- Developed competition understanding and drawing inferences
- Media software proficiency: BARC, MAP, IRS, TGI, CAT, Moments
- Identifying new media opportunities for brand integrations and innovations
- Worked on new business development projects
Education
MBA - Marketing
Symbiosis Institute of Management Studies
07.2011 - 04.2013
B. Sc (Hons) -
Hansraj College, Delhi University
H.S.C. - undefined
Navy Children School
S.S.C. - undefined
Navy Children School
Skills
Brand strategy and communication
Campaign planning
Internal communications
Media Strategy & Planning
Market Research & Consumer Insights
Go-to-Market Strategy
Trade Marketing
Achievements And Awards
- Magicbricks Gold Star Award for outstanding performance, hard work, and dedication across 3 quarters.
- Won Best Digital Film for ‘Our City Our Home’ campaign at DM Asia Sparkies Awards (2 silvers).
- Won internal team ‘Business Excellence Award’ for successful execution of the Magicbricks repositioning campaign.
- Received ‘Certificate of Recognition’ from PepsiCo for contribution, consecutively over years.
- Shortlisted across Lodestar UM India for the Rising Star Women Leadership Change Award.
- Worked on multiple campaigns that were awarded across Emvies and Goafest.
Timeline
Brand Manager
Magicbricks
03.2022 - Current
Senior Director
Mindshare
07.2018 - 02.2022
Media Supervisor
Lodestar UM
08.2013 - 06.2018
MBA - Marketing
Symbiosis Institute of Management Studies
07.2011 - 04.2013
H.S.C. - undefined
Navy Children School
S.S.C. - undefined
Navy Children School
B. Sc (Hons) -
Hansraj College, Delhi University
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