PRIYANKAN TALUKDAR
Senior Manager |Chapter Lead -Decisioning
Bangalore
Summary
MBA professional and experienced lead with around 13 years history of working in the CRM/Marketing automation space. Skilled in Analytical Skills, Requirements Analysis, team management ,stakeholder management , people management , various decisioning tools . Subject matter expert in PEGA decisioning and marketing with strong consulting experience in campaign tool implementation, campaign management ,planning and execution. Currently working as a Decisioning Chapter Lead in CBA India .
Overview
15
15
years of professional experience
7
7
years of post-secondary education
Work History
Decisioning Chapter Lead-Senior Manager
CBA India Services Pvt Ltd
Bangalore
11.2021 - Current
- To coach and develop a team of PEGA specialists and scrum masters , to set their career development plan and roadmap .In addition to this also to build capabilities in PEGA decisioning
- To act as a domain expert and lead and work on ‘how’ part of deliverables.
Decision Strategy Lead
Vodafone India Services Pvt Ltd
Bangalore
12.2020 - 11.2021
- To lead and mentor a team of Decision strategy experts ,to manage and own the deliveries in PEGA Marketing platform in terms of building new capabilities as well as delivering BAU
- To refine stories/tasks and identify dependencies across cross functional teams ,estimate the teams capacity for Agile sprints and program increments , closely align with the product managers / program managers and other stakeholders to understand the program priorities and generate and deliver value in terms of adding features /offers into decisioning solutions
- Drive work on both migration from legacy systems to PEGA and also on setting up a framework based on new requirements
- To continuously improve/optimize the PEGA framework to make it customer centric and also add value in terms of usability , performance etc while maintaining PEGA best practices ..
Lead manager
HSBC EDPI Ltd
Bangalore
11.2016 - 12.2020
- Worked as Lead Decisioning Architect as part of Communications Hub -Center of excellence team within HSBC Global
- Analytic Centre and worked with HSBC Hong Kong and UK business stakeholders to implement real-time marketing automation solutions using tools like PEGA, Salesforce marketing cloud ,teradata etc
- Working as Lead Decisioning Consultant with HSBC Hong Kong and UK business stakeholders to implement ‘Always on’ Marketing and Decisioning solutions
- Also worked on-site with the HK and UK stakeholders and other local markets
- Working closely with CRM, Information Management,Analytics, Digital teams to act as PEGA Consultant to translate business requirements into PEGA business strategy solutions
- Assess Decisioning capabilities, establish and or expand the technical platform to enable and support multi-channel and interactive customer Decisioning strategies especially in real-time integration and usage of analytics within the decisioning framework.
- Lead the planning, and implementation of Decisioning initiatives applying regional and global standards where appropriate
- Build reusable components within the tool and offline global repositories to make the process efficient
- Lead the development and process definition of Global versioned framework design approach - one key project which was highlighted in PEGA world
- This project involved productizing the PEGA framework within HSBC by building and managing changes to PEGA framework globally so that capabilities built in one market can be rolled out to other markets effortlessly
- Designed/built PEGA business strategy to deploy Next Best Action decisioning solutions for channels like Internet Banking,Email/SMS
- Strategy management for campaigns & triggers to undertake development and implementation strategies
- Execute/assist to execute the test cases and fix business strategy solution defects
- Maintain an in-depth knowledge of specific technical aspects in PEGA and provide expert advice regarding its application
- The area of specific expertise may be any aspect of technology, technique, method, process, product, or application area
- Provided mentoring/knowledge transition to local markets in the areas of expertise and architecture by conducting organized training sessions and ad-hoc trainings
- Act as a tool Consultant and transition knowledge on strategic tool solutions to empower local markets.
Campaign Manager
ICICI bank Ltd
Hyderabad
07.2014 - 11.2016
- Executing campaigns through different channels like Email, SMS, mobile notification, ATM
- Skilled at turning consumer insights and analytics into action through targeted Up-sell/Cross sell campaigns to generate increased value from existing customers and maximize revenues in the area of customer and retail marketing
- Campaign Analytics:
- Identify the customer need through transaction trends
- Determine the right Target Audience(segments and subsegments) for focused communication
- Determine the most effective channel of communication basis past consumption pattern Measuring campaign effectiveness, monthly response reports of product portfolios etc
- Track responses (open and click rates), Leads, Conversions across channels
- Subject line analysis – Identifying keywords, length:Email Open – Day, Time analysis
- Devising effective customer contact strategy/ governance architecture Tools, SAS,Sybase SQL,IBMUnica 9.1.
Infrastructure Advisory Intern
SUMMER, CRISIL
Gurgaon
04.2013 - 06.2013
- Worked on live project for developing an options paper on development along the Eastern Dedicated Freight Corridor Initial
- Identification and Diagnostic Study
- It involved collection of primary data through desk research and secondary data through visits to government offices in Lucknow, Chandigarh, Kolkata and Patna
- This data was analyzed and potential development options provided to World Bank team for the states lying in the corridor.
Analyst
Tata Consultancy Services Ltd
Pune
09.2008 - 05.2012
- Responsibilities included supporting technical issues based on Unix and Sybase platforms pertaining to banking and marketing applications.
Education
MBA - Marketing/Finance
FORE School of Management
New Delhi 06.2012 - 05.2014
B Tech - Biotechnology
Vellore Institute of Technology
Vellore 08.2004 - 03.2008
10+2 - Science
Cotton College
Guwahati 03.2001 - 03.2003
Skills
PEGA Decisioning
undefinedAccomplishments
- 2010: Completed ITIL(IT Infrastructure Library) Version 3 Foundation certification
- 2010: Completed NCFM ‘Financial Markets: A beginner’s module’ certification.
Timeline
Decisioning Chapter Lead-Senior Manager
CBA India Services Pvt Ltd
11.2021 - Current
Decision Strategy Lead
Vodafone India Services Pvt Ltd
12.2020 - 11.2021
Lead manager
HSBC EDPI Ltd
11.2016 - 12.2020
Campaign Manager
ICICI bank Ltd
07.2014 - 11.2016
Infrastructure Advisory Intern
SUMMER, CRISIL
04.2013 - 06.2013
MBA - Marketing/Finance
FORE School of Management
06.2012 - 05.2014
Analyst
Tata Consultancy Services Ltd
09.2008 - 05.2012
B Tech - Biotechnology
Vellore Institute of Technology
08.2004 - 03.2008
10+2 - Science
Cotton College
03.2001 - 03.2003
Similar Profiles
Gnanendra Kumar GGnanendra Kumar G
Assistant Operations Manager at CBA India Services Pvt LtdAssistant Operations Manager at CBA India Services Pvt Ltd
Madhuri PidatalaMadhuri Pidatala
Technical Business Analyst at CBA India Pvt LtdTechnical Business Analyst at CBA India Pvt Ltd
Amar SatyanarayanaAmar Satyanarayana
Service Utility Specialist (Operations Lead) at Commonwealth Bank of Australia - CBA Services Pvt. Ltd.Service Utility Specialist (Operations Lead) at Commonwealth Bank of Australia - CBA Services Pvt. Ltd.