Priyankita Praharaj

• Company Overview: AVNET, the world's largest electronics component distributor, boasts a century-long legacy as a Fortune 500 company
• Leading strategic communications initiatives for Farnell Global in the Asia Pacific region, operating under the element14 brand name
• Overseeing comprehensive communication strategies for the APAC region, including China, India, Singapore, Australia, New Zealand, and Korea,Japan, and Vietnam
• Managing brand communication initiatives, ensuring a consistent and impactful presence across diverse markets
• Managing global PR agency collaborations, strategizing for optimal results
• Handling the newsroom of element14, ensuring timely and impactful dissemination of company updates and industry news
• Specializing in strategic communication planning, stakeholder engagement, and brand management within the dynamic electronic components sector
• Organized successful company events that fostered positive relationships with stakeholders and promoted brand awareness.
• Wrote press releases and other materials
• Facilitated press conferences and other outreach events to raise visibility of organization.
• Guided public relations campaigns that garnered significant local, regional, or national media attention.
• Provided expert advice on reputation management issues during times of organizational change, leading to smoother transitions and minimal impact on public perception.
• Developed comprehensive media outreach plan to increase visibility of organization in local, regional and national markets.
• Collaborated with internal and external stakeholders to identify key messages and create compelling content for press releases and other materials.
• Drafted press releases detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions.
• Successfully resolved communication challenges, contributing to an enhanced brand presence in the APAC market and globally within 4 months of joining

• Recipient of 2022 Best Team Player Award in the prestigious WOWFromWithinAwards
• Responsible for developing and implementing strategic communications plans to enhance brand's reputation and build positive relationships with key stakeholders
• Achieved significant increase in brand's share of voice to 2nd position within industry, all through organic efforts
• Played a role in securing 8 awards for organisation within remarkable 9-month period
• Manage internal and external communications, including media relations, content creation, and crisis management
• Lead development of communications materials, such as press releases, speeches, and executive communications
• Collaborate with cross-functional teams, including HR, Growth, Marketing, Innovation, and Customer service, to ensure consistent messaging and branding across all channels
• Strong understanding of personal care and wellness industry and ability to stay up-to-date on industry trends and developments
• Managed brand's LinkedIn page, including creating and managing a company profile, posting updates, engaging with followers, and analyzing analytics to measure performance of content

• Recipient of the esteemed Genesis Above & Beyond Award in Gabby's 2021
• Developed and executed PR campaigns for multiple clients including Pharma, Wellness, Beauty and Not for Profit Organizations
• Crafted compelling messaging and storylines to support client objectives, ensuring consistent branding and messaging across all communications channels
• Developed strategic plans and provided counsel to clients on issues management, crisis communications, and media relations
• Managed and maintained strong relationships with key stakeholders, including clients, media contacts, and internal teams
• Conducted media outreach and secured high-profile media coverage in top-tier publications and outlets
• Led client meetings, presentations, and conference calls, providing strategic recommendations and regular progress updates
• Mentored and provided guidance to junior team members, supporting their professional development and growth within agency
• Stayed up to date on industry trends, innovations, and best practices, and shared insights and recommendations with clients and internal teams
• Collaborated with cross-functional teams, including creative, digital, and research, to develop and execute integrated communications campaigns

• Regularly tracked and reported on media coverage of clients and industry trends
• Used tools like Meltwater, Impact and VEE Track to analyze media sentiment and impact
• Assisted in drafting 17 press releases, 6 media kits, and other communication materials
• Collaborated with senior team members to ensure messaging aligns with client goals.
• Supported the planning and execution of events, such as press conferences, product launches, and promotional events
• Assisted in logistics, attendee management, and follow-up communications
• Helped prepare meeting agendas and notes for client meetings.
• Helped monitor social media and news outlets during crises to provide timely updates

• Worked effectively with team members across Pharma,Health &Wellness and Technology verticals demonstrating a willingness to learn and support their efforts.
• Provided administrative support to PR team, such as scheduling meetings, filing documents, and organizing resources
• Developed basic skills in writing, research, and media relations, laying foundation for future growth
• Gained exposure to PR software, media monitoring tools, and social media platforms.
• Contributed to team projects that received recognition such as Himalaya Muskan Project, HCG Cancer Hospital facility launch

• Identified and researched potential experts, policymakers, academics, activists, and other individuals with relevant expertise and perspectives to participate in live news shows and debates
• Contributed to development of show content and format through research
• Built positive relationships with guests and audience members, providing them with all necessary information about show and ensuring their comfort during their time with us
• Coordinated travel and accommodations for guests and audience members
• Developed strong communication and coordination skills, and ability to manage multiple tasks simultaneously
• Gained deep understanding of importance of building and maintaining positive relationships in media industry, and how this can help to create engaging and informative content for viewers

Led a team of 5 individuals in executing newspaper's flagship program called The Genius, which was aimed at promoting reading habits among students in leading schools across the capital city of Bhubaneswar

• Developed and implemented program's strategic plan, identifying key schools to target and developing outreach strategies to engage with students
• Coordinated with schools and teachers to organize reading events and competitions, encouraging students to read more and engage with newspaper's content
• Conducted regular feedback surveys and evaluations to gauge success of program and make necessary adjustments to improve outcomes
• Managed a team of journalists and support staff, delegating tasks and overseeing their work to ensure successful execution of program
• Developed strong relationships with schools and community partners, building trust and rapport to ensure ongoing support for program
• Contributed to the growth of newspaper's readership and revenue by increasing engagement with student audience and driving sales of newspaper
• Developed strong leadership and communication skills, including ability to motivate and inspire a team towards common goal
• Gained a deep understanding of the importance of targeted marketing and community engagement in driving business growth, as well as power of education in fostering lifelong habits and behavior