Priyansha Bhagat
Gurugram
Summary
Dynamic Visual Merchandiser Manager with proven success in merchandise display, vendor management, and budget control. Instrumental in launching new stores and executing impactful window displays across multiple brands.
Overview
12
12
years of professional experience
Work History
Visual Merchandiser Manager
Myntra Jabong India Pvt. Ltd.
11.2019 - Current
- Lead visual merchandising for Women'Secret stores across India, ensuring consistent brand identity and elevated in-store visual appeal.
- Oversaw the execution of window displays for 11 Myntra offline brands, including Mango, Mango Man, Mango Kids, Nautica, Nautica Kids, Women’s Secret, French Connection, House of Pataudi, Roadster, Taavi, HRX, and bebe, in sync with marketing campaigns and seasonal themes.
- Partnered with the design team to conceptualize and deliver innovative seasonal campaigns and visual concepts.
- Directed new store openings, managing end-to-end VM asset installation aligned with the global brand standards.
- Oversaw budgets and vendor portfolios across India, ensuring cost efficiency, operational excellence, and consistent execution.
- Key contributor to the successful launch of House of Pataudi, Taavi, Bebe, HRX, French Connection, and Women'Secret brands across India, enhancing visual strategies for greater market presence.
- Led visual merchandising for Nautica EBO and SIS format across India in the initial two years.
Regional Visual Merchandiser
Arvind Fashions
08.2017 - 10.2019
- Managed the VM strategy for Gant and Nautica across the North Region, ensuring strict adherence to brand guidelines.
- Streamlined process for display execution and reporting, improving operational efficiency.
- Conducted training programs for the Sales and VM teams, boosting conversion rates by 20%.
- Negotiated with vendors, achieving 15% cost savings while ensuring timely delivery of visual assets.
- Successfully adhered to budget forecasts, leading to a 10% reduction in overspending.
- Supported the pan-India launch of Nautica EBO and SIS formats.
Assistant Visual Merchandiser
Arvind Fashions
05.2015 - 07.2017
- Managed visual merchandising for GAP India in the Delhi NCR region, enhancing store appeal and customer experience.
- Executed visually compelling in-store and window displays to enhance the overall customer experience.
- Trained and developed the store sales and visual merchandising team, leading to improved performance and execution.
- Coordinated with vendors to procure display materials, ensuring the timely execution of each VM activity.
- Actively participated in the opening of new EBOs and SIS formats across India, contributing to a seamless visual merchandising setup.
Regional Visual Merchandiser
Hidesign India Pvt. Ltd
04.2014 - 04.2015
- Handled VM for all Hidesign boutiques and consignment points, ensuring cohesive brand representation across North locations.
- Implemented various visual merchandising campaigns to highlight new product lines and seasonal themes.
- Collaborated with the marketing and sales team to align VM strategies with the promotional campaign.
- Introduced new visual merchandising guidelines, optimizing store layouts and displays for a better customer experience and operational efficiency.
Sales Optimiser
Bestseller Retail India
07.2013 - 03.2014
- Managed day-to-day store operations, focusing on visual merchandising, and store display.
- Gained hands-on experience with retail operations on the floor level, including merchandising and stock management.
- Styled mannequins and executed commercial merchandising strategies to drive sales.
Education
Master of Fashion Management - Delhi
NATIONAL INSTITUTE OF FASHION TECHONOLGY
Delhi06-2013
Bachelor of Commerce - Varanasi
BANARAS HINDU UNIVERSITY
Varanasi04-2011
Skills
- Merchandise planning
- Vendor management and negotiation
- Material procurement and logistics
- Budgeting and cost control
- New store openings
- Creative problem solving
- Adaptability and flexibility
- Time management
Timeline
Visual Merchandiser Manager
Myntra Jabong India Pvt. Ltd.
11.2019 - Current
Regional Visual Merchandiser
Arvind Fashions
08.2017 - 10.2019
Assistant Visual Merchandiser
Arvind Fashions
05.2015 - 07.2017
Regional Visual Merchandiser
Hidesign India Pvt. Ltd
04.2014 - 04.2015
Sales Optimiser
Bestseller Retail India
07.2013 - 03.2014
Master of Fashion Management - Delhi
NATIONAL INSTITUTE OF FASHION TECHONOLGY
Bachelor of Commerce - Varanasi
BANARAS HINDU UNIVERSITY
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