Priyansha Sharma
Noida
Summary
Seasoned Marketing Consultant offering 2 years of related experience, results-driven approach and dedication to achieve remarkable client results. Leads routine operations and special projects for new and established customers. Achievements include developing, revamping and strengthening campaigns to drive revenue growth. Multilingual professional promoting great background helping clients increase business reach and potential. Exceptional talents in social media campaigns and Concierge sessions as Senior Associate Media Consultant.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Media Consultant - Senior Associate
Brandmuscle
Noida
09.2021 - Current
- Managed over 7 clients on per day basis and creating campaigns for same of all tactics (Paid Social, Paid Search, Digital Display, Digital Direct Mail, CTV, Streaming audio & YouTube) along with taking 1-2 concierge sessions per day for clients.
- Conducted media relations and responded to media requests for information.
- Monitored media coverage and produced detailed reports to analyze impact of PR efforts.
- Planned and executed events and marketing programs to increase qualified leads.
- Identified appropriate marketing channels and target customers for campaigns.
- Managed campaigns for various clients that consistently exceeded sales goals.
- Working with local businesses across United States (primarily via phone and email) to understand their marketing needs and to assist in quickly executing advertising campaigns accordingly
- Entered and processed advertising campaigns in CRM system (NetSuite)(Campaign manager)
- Assisted clients within BrandMuscle system, choosing ads to accompany advertising campaigns, and working with Creative Services team as needed for size adjustments to ads
- Navigating and operating multiple systems simultaneously throughout day with ease
- Collaborating internally to grow and develop marketing programs.
- Providing ongoing feedback and assessment of project status and issues to managers
Supplier Relationship Executive
Raptor Supplies Pvt Ltd
Delhi
03.2021 - 09.2021
- Managed high-value existing and new business partnerships mainly from USA and UK to deliver on objectives and maximized corporate revenue by 3% along with providing proper support and awareness.
- Identified new clients for tie up through primary research, networking, marketing and research methodologies further resulting in doing SWOT and Competitive analysis.
- Gathered, arranged and corrected research data to create presentations and reports using Power Point, Word and Excel highlighting pros of tie up with company.
- Sorted incoming mail and faxes and expedited urgent correspondence for immediate attention.
- Created and managed knowledge base to offer staff and customers immediate informational access to products, services and organization.
- Efficiently and effectively identified and solved all problems that impacted direction of business.
Campus Ambassador Intern
IIT Bombay
Mumbai
07.2020 - 02.2021
- Promoted campus awareness of activities and engagement opportunities with email distribution, and social media promotion, main source being Webinars in 2 colleges per day.
- Shared marketing materials on social media platforms to measure audience perception for having entrepreneurship cell in their colleges.
- Hosted webinars and live chat show through social media to share information with students and generate interest in colleges.
- Prepared for public relations presentations and plans by gathering information on business objectives, vision, brand strategy, competition and industry trends
Social Media Marketing Intern
Hundred Plus
06.2020 - 08.2020
- Contributed to mock-ups, email campaigns and social media content
- Supported branding, digital marketing messaging and advertising campaigns by engaging with followers on various social media platforms
- Conducted daily updates to social media profiles to boost company online presence
- Created informative and entertaining posts for client's Twitter, Facebook and Instagram pages and analyzed trends in social media posts and followers to maximize views
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Analyzed and reported social media and online marketing campaign results.
Education
MBA - Major - Marketing Minor - International Business
Doon Business School
Dehradun08.2021
BA - Mass Communication, Advertising & Public Relations
Sadhana Academy , Guru Jambeshwar University,
Noida05.2019
Higher Secondary School - Science
St Joseph's School
Rihand Nagar04.2015
Skills
- MS-Office ( MS - PowerPoint, MS Word MS-Excel)
- Relationship builder and Brand Strategy
- New business generation and Client Relationships
- Strategic selling, business development and sales expertise
- Negotiation
- Project planning and development
- Team Leadership
- Promotional Campaigns
- Campaign Development
- Global Marketing
- Direct Mail Campaigns
- Atlassian JIRA
- Zendesk
Accomplishments
- Presented by Customer Champion AWARD 3 times in a row by Brandmuscle for helping internal and external customers achieve their goals.
- Achieved SM (Strategic Marketing) shoutout AWARD for going above and beyond for BrandMuscle, their Performance Marketing clients, and team members.
- Received Buddy AWARD for serving as the best BrandBuddy and for helping our new hires in the team.
Certification
- Market Research and Consumer Behavior - Coursera
- Successful Negotiations - Essential Strategies and Skills - Coursera
Languages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Timeline
Media Consultant - Senior Associate
Brandmuscle
09.2021 - Current
Supplier Relationship Executive
Raptor Supplies Pvt Ltd
03.2021 - 09.2021
Campus Ambassador Intern
IIT Bombay
07.2020 - 02.2021
Social Media Marketing Intern
Hundred Plus
06.2020 - 08.2020
MBA - Major - Marketing Minor - International Business
Doon Business School
BA - Mass Communication, Advertising & Public Relations
Sadhana Academy , Guru Jambeshwar University,
Higher Secondary School - Science
St Joseph's School
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