PRIYANSHI JAIN
Product Marketing Executive- MAC Cosmetics
Mumbai | Relocation: Open to relocation across Germany/EU
Summary
Luxury beauty marketing professional with European academic background and 3+ years’ experience in premium brand growth, product launches, and cross-market strategy execution. Proven record of driving category performance and delivering market-specific go-to-market plans for globally recognized brands including Dior, Givenchy, Guerlain, Clarins, and MAC Cosmetics. Adept at balancing creative storytelling with data-driven commercial results. Experienced in collaborating with regional teams to adapt strategies to local consumer behavior.
Overview
4
4
years of professional experience
3
3
Languages
Work History
Product Marketing Executive- MAC Cosmetics
Estee Lauder Companies Inc
Mumbai
08.2023 - Current
- Lead market-specific launch strategies, aligning with global brand positioning and cost/margin targets.
- Partner with creative teams on POS, tester, and GWP development, ensuring brand compliance and cost efficiency.
- Coordinate with global and regional stakeholders to manage demand forecasting and secure 95%+ fill rates.
- Conduct competitive benchmarking & pricing analysis to maintain premium market positioning.
- Deliver monthly sales analysis and adapt GTM plans to maximize sell-through.
Category Manager
Nykaa.com
Mumbai
01.2022 - 04.2023
- Managed 50+ luxury fragrance brands (Dior, Givenchy, Guerlain, Clarins) with full P&L accountability.
- Increased category contribution by 15% through CRM-led retention and high-profile brand onboarding.
- Designed exclusive merchandising & promotional campaigns, achieving a 22% conversion rate increase.
- Developed annual business plans, demand forecasts, and promotional calendars aligned with sales objectives.
Education
Masters - Global Luxury Goods & Services Management
S P Jain School of Global Management
Mumbai02-2021
Masters - Global Luxury Goods & Services Management
MIP Politecnico Di Milano
Milan02-2021
Bachelor of Commerce - Taxation
Ahmedabad University
Ahmedabad, India03-2019
Skills
- Luxury Brand & Category Strategy
- Product Lifecycle & Launch Management
- Manage New Product Launches
- Competitive & Market Analysis
- Demand Forecasting
- Cross-Cultural Stakeholder Collaboration
- Data Analysis
- POS Collateral & Event Marketing
- Pricing Strategy
Timeline
Product Marketing Executive- MAC Cosmetics
Estee Lauder Companies Inc
08.2023 - Current
Category Manager
Nykaa.com
01.2022 - 04.2023
Masters - Global Luxury Goods & Services Management
S P Jain School of Global Management
Masters - Global Luxury Goods & Services Management
MIP Politecnico Di Milano
Bachelor of Commerce - Taxation
Ahmedabad University
Similar Profiles
Yadira LopezYadira Lopez
Freelancer at Estee Lauder CompaniesFreelancer at Estee Lauder Companies
Rose DosamantesRose Dosamantes
Online Product Expert at The Estee Lauder CompaniesOnline Product Expert at The Estee Lauder Companies
Eduardo FerreiraEduardo Ferreira
Regional Director of Artistry and Education at Estee Lauder CompaniesRegional Director of Artistry and Education at Estee Lauder Companies
Samara DerrickSamara Derrick
Online Executive - MAC Cosmetics at Estee Lauder CompaniesOnline Executive - MAC Cosmetics at Estee Lauder Companies
Leana YoshimuraLeana Yoshimura
MAC Cosmetics Artist- MAC Pro South Coast Plaza at Estée Lauder CompaniesMAC Cosmetics Artist- MAC Pro South Coast Plaza at Estée Lauder Companies