Priyanshi Shroff
Mumbai
Summary
Professional Summary
Dynamic Marketing Manager with a proven track record at Deutsche Bank AG, specializing in results-driven digital campaigns and strategic budget management. Expert in enhancing brand visibility and optimizing ROI through analytical thinking and innovative marketing strategies. Adept at fostering vendor relations and executing customer onboarding initiatives to drive engagement and satisfaction.
Overview
13
13
years of professional experience
Work History
Marketing Manager
Deutsche Bank AG
06.2017 - Current
- Support end-to-end communication for Private Banking Accounts, NRI Banking, Term Deposits, Investment, Insurance along with loan and credit facilities.
- Performance marketing - Manage performance-driven paid campaigns for acquiring Private Banking accounts and Fixed Deposit targeting RI and NRI. Generate 9000+ leads with a 4% NTB conversion as per budget.
- Generate leads for acquiring loan clients as per the assigned budgets ~2000 leads with 3% NTB conversion.
- Website Management - Create and design the website content, update regulatory information and centralize the UI/ UX as per Global website standards.
- SEO - Increase organic traffic by 10%, improve ranking on search engine. Manage technical audits and improve domain authority.
- Design and execute target marketing campaigns to drive customer activation and boost engagement on digital platforms. Ensure 60% active base on both channels including db OnlineBanking and the MyBank India mobile app.
- Manage email marketing with >30 campaigns a month with >25% open ratio and >4% CTR's
- Collaborated with vendors to facilitate gifting initiatives for customers and sales teams, enhancing satisfaction and engagement.
- Spearhead budgeting and strategic planning for digital campaigns, ensuring cost efficiency and alignment with organizational goals.
- Provide essential sales collaterals to branches, supporting business objectives and enhancing sales performance.
- Develop and implement customer communication strategies for Investments and Insurance products, ensuring clarity and relevance.
Marketing Manager
Sabka Dentist
12.2013 - 06.2017
- Planned, implemented and managed print medium and tactical execution across all publications along with Outdoor hoardings.
- Planned and executed Television Ad commercial for Mydenist (former name)
- Strategize, execute and manage key marketing sources to generate footfalls to the clinics across all cities
- Tracking ROI of marketing campaigns
- Budget allocation and management
- Agency management
- Monitoring and execution of on-ground activations
- Forming strategic alliances/barter deals for advertising & promotions
Business Development Manager
Spur Display and Promotion
10.2012 - 11.2013
- Reached out to potential customers via telephone, email, and in-person inquiries for pitching POP/POS stands.
- Established relationships with key decision-makers of companies like HUL, Timex and Samsung for all its retail display requirements.
- Implemented, and executed POS materials for retail visibility as per client's needs.
Education
Master's in Management Studies - Marketing
Lala Lajpat Rai Institute of Management
Mumbai03-2014
Bachelor of Mass Media - Advertising
Usha Pravin Gandhi College of Management
Mumbai03-2009
Skills
- Results-driven campaign oversight
- Industry trend evaluation
- Digital marketing
- SEO and SEM strategy implementation
- Budget management
- Customer onboarding initiatives
- Brand visibility enhancement
- Marketing collateral design
- Vendor relations
- Analytical thinking
- Strategic problem resolution
- Event management expertise
Timeline
Marketing Manager
Deutsche Bank AG
06.2017 - Current
Marketing Manager
Sabka Dentist
12.2013 - 06.2017
Business Development Manager
Spur Display and Promotion
10.2012 - 11.2013
Master's in Management Studies - Marketing
Lala Lajpat Rai Institute of Management
Bachelor of Mass Media - Advertising
Usha Pravin Gandhi College of Management
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