Priyanshi Verma
BTL Activations/ Marketing
Mumbai
Summary
Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success.
Overview
3
3
years of professional experience
5
5
years of post-secondary education
Work History
PineLabs Qwikcilver solutions
Mumbai
04.2022 - Current
- Responsible for driving the liquor category more importantly besides the FMCG and
- Durable clients
- Successfully drove the business into newer categories never explored before
- Helped the organization in farming existing clients through upselling & cross-selling
- Designed and executed creative solutions helping clients in launching new products, driving ABV and loyalty solutions
- Successfully pitched and closed various channel partner programs for most of the A- listed FMCG brands in the country
- Formulated strategies to tap into new business opportunities for driving sales
- Forecasting and driving the NOR for the company
Business Head
Minute Mile Marketing Services Pvt Ltd
Gurgaon
06.2019
- Successfully acquired and managed key clients like Udio, (Royal stag,
- Blenders Pride, Imperial Blue, 100Pipers), Bira 91, Del Monte, Mahindra, Maruti,
- Honda, SOTC amongst others
- Designed and executed customized BTL activations for brands which include sales driven solutions across online/offline channels, on-pack solutions, scratch cards and more
- Assisted brands in new product launches
- This also covers sampling as a part of the promotional idea
- Handled a sales team based to drive business in the region along with their Training &
- Development and KPI tracking
- Maximized revenues through proactive sales across consumer and trade promotions ensuring turnover at an LTL growth of 20% and accounts totally to up to Rs.5Crore, therefore, successfully handling the P&L of the region
- Identifying and networking with key people in order to generate new business from existing and new clients in the North & East of India
Store Manager
Aditya Birla Fashion and Retail Ltd.
Pune
07.2017 - 05.2018
- Successfully handled a store with a team of eight people
- Managed end-to-end decisions regarding the Stock, sales periods, daily management, supervising cash management and performance of the store
- Ensured that the targets are met and became the Store manager of the month twice at a Pan India level
- Driving individual targets by constant motivations and perseverance was the key to achieving the overall store targets
- Worked closely with the Top management and assisted them in various business verticals and portfolios of luxury brands like Hackett London, Emporio Armani,
- Versace, Hugo Boss, Ted Baker and Fred Perry amongst others
- My job also involved recruiting, Training and KPI tracking of my team
- An in-depth understanding on how to run a luxury retail store having high end international brands
Project Executive
Minute Mile Marketing Services Pvt Ltd
Mumbai
11.2013 - 05.2014
- Handled alliances for various brands across industry spectrum
- One of the key deal aggregations done was for Get It infomedia when within a span of 10 days we had to get close to 50 brands on-board for a campaign activation
- Headed the sponsorships and in-film branding vertical for movies like PK and events like the Devil’s circuit
- Handled Barter deals for Luxury brands like BMW which partnered with ING Vysya
- HNI clients for the launch of BMW-GT
- Formulated strategies for mapping and targeting brands after understanding their purpose to invest in an event or an in-film/post integration opportunity.
Relationship manager
Kotak Securities
Mumbai
05.2013 - 10.2013
- Responsible for primarily selling viable equity-based investment options after carefully assessing investor needs
- The sales Targets were based on the number of accounts opened in each month along with the portfolio turnover
- I was also responsible for careful account opening of the client which included Saving, Trading & Demat A/Cs for those customers
- I managed to achieve my monthly targets despite of the market conditions , and successfully converted a client worth INR 3 Crores
- Acquired new clients, built new relationships and increased depth in existing client relationships.
Education
MBA - Marketing
Welingkar Institute of Management Development
Mumbai 07.2015 - 06.2017
B.Com (Honours) - Commerce
NMIMS
Mumbai 07.2010 - 06.2013
Skills
Business planning
Sales forecasting
Profit improvement
Business Development
Sales and marketing
Negotiation
Multitasking Abilities
Teambuilding
Timeline
PineLabs Qwikcilver solutions
04.2022 - Current
Business Head
Minute Mile Marketing Services Pvt Ltd
06.2019
Store Manager
Aditya Birla Fashion and Retail Ltd.
07.2017 - 05.2018
MBA - Marketing
Welingkar Institute of Management Development
07.2015 - 06.2017
Project Executive
Minute Mile Marketing Services Pvt Ltd
11.2013 - 05.2014
Relationship manager
Kotak Securities
05.2013 - 10.2013
B.Com (Honours) - Commerce
NMIMS
07.2010 - 06.2013