Dedicate Digital Transformer professional with history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Hi, I’m
Priyanshu Kumar
Digital Enthusiast
Mumbai
Summary
Overview
11
years of professional experience
7
years of post-secondary education
1
Language
Work History
Burger king India, Mumbai
Head - Digital & Delivery
11.2021 - Current
Job overview
- Responsible to build digital experience across BK touch points.
- P&L growth ensuring positive cash flow for digital vertical including aggregators and own app.
- Responsible for app growth and digital adoption to drive digital sales.
- Responsible for product, pricing, growth marketing, technology development and digital expansion.
- Creating Omni CRM & Loyalty for BK India to drive brand stickiness and user retention.
- Working on tech/product road map building next 2 years of digital growth across channels.
- Creating analytics stack on Single View of Customer across online and offline users.
- Creating best in class delivery operation with 100% in-house riders ensuring delivery metrics.
- Build, track and optimize key business, operations & marketing metrics.
Max Fashion (Landmark Group), Bangalore
Digital Marketing Lead (Brand & E-com)
07.2017 - 10.2021
Job overview
- Leading digital initiatives via brand, performance, and marketplace expansion for one of the most successful retail brands.
- Managed team for channels like Branding, performance (SEO, SEM, Social media) & CRM.
- Worked on CRM initiatives like O2O (offline to online) user migration via paid and organic channels like shop the look and product recommendation.
- Driving omni marketing strategy to achieve budgeted target for both digital and omni channels.
- Build KPI mechanism to track CAC, Retention, App metrics, CIR, CPT, % sale to offline.
- Drove app marketing success by delivering 80% + revenue from app.
- Worked on platforms like GA 360, Appsflyer, AdWords, FB business manager, Affiliate central, Google Double click, MS BI, Branch IO, Google Business listings, Search Console, Mo-engage & Oracle Responsys.
ABOF.com, Bangalore
Mobile Marketing Manager
08.2015 - 06.2017
Job overview
- App product management.
- MMP implementation with product and tech team.
- App distribution via Facebook, Google, Bing, Affiliates and Organic.
- Manage app marketing cost and drive expected ROI.
- Drive app initiatives and measure efficiency.
- Ownership to maintain App store (Google play & iOS) review and rating.
- Enable channels like in house app engagement, segmentation, user profiling and 3rd party app retargeting,
- Partner with mobile brand to drive APK channel.
- Content creation for app marketing and its distribution on Social media and push notification.
- Drive App revenue (paid and organic).
- App analytics and marketing insight.
- Worked on Google, Bing, Facebook, retention and affiliate channel.
Myntra.com, Bangalore
Associate Manager - Growth
07.2014 - 08.2015
Job overview
- Responsible to manage MAU & Net App base (Android, iOS and windows)
- Performance mapping on ROI, RPC and RPI
- Managed relationship with more than 35 partners on a day-to-day basis both Indian and overseas.
- Managed performance and branding spends more than USD 1.7 Million
- Drove Re-engagement and remarketing campaign on Mobile and web.
- Managed SEM and FB for Mobile and web initiatives
- Responsible to manage end to end Affiliate and 3rd Party remarketing for web and mobile.
- viii. Develop publisher category including Email, display, meta search, comparison shopping engine, loyalty programs, coupon aggregators, recharge portals, telecom operators, offer walls etc on last metrics like action and acquisitions
- New opportunity through strategic alliances
Tyroo Media, Bangalore
Associate. Product Manager
11.2012 - 07.2014
Job overview
- Market analysis on demand and supply side of the business including competitor analysis.
- Technology implementation on the client side to ensure quick implementation of tags.
- DSP development like PubMatic, App Nexus etc.
- Build marketing collateral for arming Business Development (pitch presentations, flyers, one- pagers for specific topics, case studies, etc).
- Responsible for sharing analysis and assortment of metrics on campaign performance with the assigned Clients.
- contact person for any questions from the client
Value Leaf Digital Services, Bangalore
Account Development Specialist
06.2011 - 07.2012
Job overview
- Responsible for driving digital platform sales.
- Manage client relation.
- Revenue generation.
- New account development.
Education
Visvesvaraya Technological University Bangalore
MBA from Marketing
06.2009 - 05.2011
University Overview
Magadh University Patna, Bihar
Bachelor of Arts from Economics
07.2005 - 08.2008
University Overview
Jesus & Mary Academy Darbhanga, Bihar
+2 from Commerce
04.2003 - 05.2005
University Overview
Skills
Growth Hack
undefinedTimeline
Head - Digital & Delivery
Burger king India
11.2021 - Current
Digital Marketing Lead (Brand & E-com)
Max Fashion (Landmark Group)
07.2017 - 10.2021
Mobile Marketing Manager
ABOF.com
08.2015 - 06.2017
Associate Manager - Growth
Myntra.com
07.2014 - 08.2015
Associate. Product Manager
Tyroo Media
11.2012 - 07.2014
Account Development Specialist
Value Leaf Digital Services
06.2011 - 07.2012
Visvesvaraya Technological University
MBA from Marketing
06.2009 - 05.2011
Magadh University
Bachelor of Arts from Economics
07.2005 - 08.2008
Jesus & Mary Academy
+2 from Commerce
04.2003 - 05.2005
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