Tableau
Priyanshu Kumar
Digital Marketing
Summary
Coordinated Media strategist & E-Mail marketing with 1 year of experience working on various kind of platforms to present the campaign impact and data analysis to the clients. Also, has experience to work on the sales lift and Foot Traffic reports by pulling the data from various platforms. Have experience on software like Tableau & Genesis to monitor the campaigns and show insights based on recommendations.
Under Email marketing reviewed the creatives and the assets and coordinated with graphic service team and deployment team to set the expectations with client and get the adequate Emails deployed along with correct information. Also worked on print@home and Universal coupon jobs.
Overview
1
1
year of professional experience
2
2
Certificates
Work History
Media Strategist
MediaMint
Hyderabad
02.2022 - Current
- Provided technical support regarding creative and product capabilities.
- Managed a team of media strategy to pull out the campaign end analysis such as sales impact. Foot Traffic Impact & IRI digital & Print side Market Level Study.
- Cut delivery times through proactive tracking and monitoring of project timelines and aggressive pursuit of customer approval of digital and print files.
- Increased revenues and supported business goals by developing public relations strategies and campaigns.
- Analyzed survey data and generated insights by importing data sheets from Tableau software into survey analysis software.
- Increased brand awareness through creation of innovative print and digital productions for major publications.
Account Operations Manager
MediaMint
Hyderabad
07.2022 - 01.2023
- Tracked key metrics and developed spreadsheets and data models.
- have experience of E-Mail Marketing as worked in an AOM team to intake and review Email assets and also coordinate with creative team and deployment team.
- Collaborated with cross-functional teams to develop and implement market research strategies.
Education
Bachelor of Technology - Mechanical Engineering
Jawaharlal Nehru Technological University
Kakinada 07.2018 - 2022.07
Skills
Print and Digital Media
Accomplishments
- Supervised team of 2 staff members.
- Achieved excellent CSAT through effectively helping with complex reports.
- Received Client's Favorite Award for managing high volume with minimal errors and working on complex reports.
Software
DCM
Genesis
Cuebiq
Certification
Data Analytics & Machine Learning
Timeline
Account Operations Manager
MediaMint
07.2022 - 01.2023
Media Strategist
MediaMint
02.2022 - Current
Data Analytics & Machine Learning
06-2020
RPA Using UI Path
05-2020
Bachelor of Technology - Mechanical Engineering
Jawaharlal Nehru Technological University
07.2018 - 2022.07
Cricket, Music
I have a keen passion for singing and music. I play flute. I also play cricket in my leisure time.
Cricket, Music
I have a keen passion for singing and music. I play flute. I also play cricket in my leisure time.
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