Summary
Overview
Work History
Education
Skills
Timeline
Work Preference
Hi, I’m

PRIYANSHU GUPTA

Influencer Marketing Manager
Kanpur,Uttar Pradesh
PRIYANSHU GUPTA

Summary

Influencer Marketing Expert with 7 years of experience in the content & Creator Industry within marketing and communications. Managed various influencer campaigns - from matching brands to their representatives and creating content - to boost brand awareness, lead generation, and new product launches. Passionate about all things digital with keen focus on new social media channels. Always looking for a challenge to adapt marketing and strategy to consumer behaviour. STRENGTHS Influencer Networking Building and sustaining a network of 1000 influencers crucial for targeting various niches - from industrial management to Gen Z. Creative Campaigns Marketing campaigns with a twist: always aiming to capture audience's attention with a surprise in the end, growing brand awareness by 500%. Social Media Native Knowledge of various social media channels within strategic marketing to increase performance by 55%. INDUSTRY EXPERTISE Digital Marketing & Communications Strategies/ Program Development Global Product Promotions & Branding Cross-Channel Business Development E q n R

Overview

7
years of professional experience

Work History

Snack
Beijing

Agency Owner
07.2020 - 08.2021

Job overview

  • Snack is a short video app where users create, share, and discover fun content while engaging in challenges and connecting with a global community
  • Successfully onboarded influencers and live hosts, ensuring engaging content and consistent performance
  • Managed and supervised live hosts, coordinating live sessions with a minimum of 1 hour streaming requirements
  • Oversaw financial processes, ensuring timely monthly payments to creators and maintaining positive relationships
  • Influencer Marketing

MCN, World's Greatest VideosTM
Beijing

Influencer Marketing Head | Agency Owner
08.2019 - 07.2020

Job overview

  • Team Leadership
  • Likee 01/2019 2019 Guangdong, china
  • Likee is a popular social media platform that allows users to create and share short videos with a variety of effects and music
  • It focuses on user- generated content and has a strong community of influencers and creators
  • Managed over 700 K3 creators, ensuring adherence to platform guidelines and community standards
  • Developed and launched trending challenges, providing guidance to creators on participation and content creation
  • Enforced compliance by monitoring creator activities and implementing bans for rule violations
  • Promoted high-performing creators by transitioning them from K3 to
  • K2 status based on their exceptional Work
  • Influencer Marketing | Agency, Kwai is a dynamic short video platform that enables users to create, share, and discover engaging content, fostering a vibrant community of creators and viewers
  • Onboarded and managed influencer and celebrity partnerships tailored to their social media channels
  • Optimized influencer marketing campaigns to achieve engagement and reach targets
  • Negotiated budget-friendly deals, ensuring influencer readiness and collaboration within budget
  • Oversaw payroll, commission structures, manager compensation, and comprehensive agency management
  • IN Infl

Education

Chhatrapati Shahu Ji Maharaj University

BA
2020

University Overview

Achieving Best Results WIth Influencer-Driven Campaigns

Skills

  • Influencer Marketing
  • Campaign Management
  • Social Media marketing Negotiations
  • Brand awareness
  • Problem-solving
  • Time management
  • Multitasking
  • Excellent communication
  • Critical thinking
  • Friendly, positive attitude
  • Teamwork and collaboration
  • Customer service

Timeline

Agency Owner
Snack
07.2020 - 08.2021
Influencer Marketing Head | Agency Owner
MCN, World's Greatest VideosTM
08.2019 - 07.2020
Chhatrapati Shahu Ji Maharaj University
BA

Work Preference

Work Type

Full Time

Work Location

Remote
PRIYANSHU GUPTAInfluencer Marketing Manager