PRIYANSHU SINGHAL
New Delhi,Delhi
Summary
Dynamic Marketing professional | Lead Generation Specialist & Digital Marketing. Results-driven marketing professional with 2.4+ years of experience in driving brand visibility and generating high-quality leads through strategic SEO and direct marketing efforts. Proven track record of improving brand rankings from page 8 to the 1st and 2nd page on search engines, resulting in an 8% quarterly lead conversion rate. Skilled in client relationship management, resolving client complaints, and leveraging problem-solving techniques to enhance customer satisfaction. Adept at utilizing data analysis, creativity, and digital marketing tools to design and implement impactful marketing campaigns. Proficient in email marketing, LinkedIn marketing, and SEO optimization. Currently expanding expertise in digital marketing trends to deliver continuous client success and business growth.
Overview
2
2
years of professional experience
Work History
Digital Marketing Associate
Eleva8e Digital
02.2025 - 03.2025
- Optimized campaigns through A/B testing to increase online traffic.
- Evaluated market trends to stay current on consumer and competitor changes.
- A-B tested ad campaigns to optimize performance and drive improved ROI.
- Monitored and evaluated website analytics to identify trends and opportunities for improvement.
- Managed search engine marketing budgets and tracked campaign performance.
- Generated leads and established relationships with potential customers through outbound telephone calls.
- Set up appointments with interested customers according to schedule availability.
- Educated customers on service benefits, explaining features and answering questions.
Marketing Executive
Wizikey
09.2023 - 12.2024
- Improved website rankings from the 8th page to the 1st and 2nd pages for targeted keywords, driving significant organic traffic
- Independently generated 140 qualified leads per quarter through cold emailing campaigns using Apollo and SalesHandy, as well as LinkedIn Ads
- Achieved an 8% conversion rate on leads every quarter
- Successfully set up and executed lead-generating events, creating content for social media platforms to drive engagement and lead generation
- Monitored and analyzed market data to identify trends, abnormalities, and patterns, optimizing marketing strategies based on insights
- Conducted A/B testing to optimize the customer journey and improve conversion rate by 8%
- Generated leads through email marketing campaigns that resulted in a 10% increase in leads
- Developed and implemented a content marketing strategy that increased brand awareness
- Generated a 10% increase in leads and a 5% increase in sales through targeted social media campaigns
Marketing Associate
CONCAT BUSINESS CONSULTING
01.2023 - 09.2023
- Optimized website content and strategies to improve keyword rankings from the 8th page to the 1st and 2nd pages independently, boosting organic traffic and brand visibility
- Proactively managed and resolved client complaints using effective problem-solving techniques, ensuring client satisfaction and issue resolution
- Established and maintained long-term client relationships through clear, proactive communication and efficient handling of all client matters
- Collected, analyzed, and presented data using graphs, charts, and spreadsheets to inform strategic decision-making
- Monitored data collection and analyzed results to identify trends, abnormalities, and actionable insights for continuous improvement
- Developed and implemented an effective digital marketing strategy that increased website traffic by 10%
- Wrote compelling copy for email campaigns that resulted in a 15% increase in Open rates
- Researched and identified new market opportunities, resulting in a 8% growth in sales
- Created and managed a successful content marketing strategy that drove 40 new leads in one month
Education
Bachelor of Arts - Marketing, Digital Marketing, Public relations, Corporate Communications
Tecnia Institute Of Advanced Studies
New Delhi, India08-2023
10+2 - Humanities
KIIT WORLD SCHOOL
New Delhi06-2020
Skills
- Marketing
- Search Engine Optimization
- Mass Communication
- Journalism
- Communication Skills
- Marketing automation
- Digital Marketing
- Keyword research
- Market Research
- Customer Relationship Management
- Generation of Leads
- Sales
- Creativity
- Audience Analysis
- Brand Management
- Competition Analysis
- Content Creation
- Google Ad Sense
- Innovation
- LinkedIn Marketing
- Strategies of Marketing
- Target Market Selection
- Time Management
- Execution of Experiments
- Microsoft Office
- Business Development
- Knowledge of Statistics
- Dashboards
- Business Consulting
- Project Management
- Event Management
- Strategic Thinking
Languages
English
Timeline
Digital Marketing Associate
Eleva8e Digital
02.2025 - 03.2025
Marketing Executive
Wizikey
09.2023 - 12.2024
Marketing Associate
CONCAT BUSINESS CONSULTING
01.2023 - 09.2023
Bachelor of Arts - Marketing, Digital Marketing, Public relations, Corporate Communications
Tecnia Institute Of Advanced Studies
10+2 - Humanities
KIIT WORLD SCHOOL
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