PRIYANUJ BORUAH
Bengaluru
Summary
Dynamic performance marketing leader with a proven track record at Chlear, driving ROI through innovative strategies and A/B testing. Expert in Google Ads and campaign optimization, fostering cross-functional collaboration to exceed KPIs. Adept at mentoring teams, enhancing productivity, and delivering actionable insights for sustained growth.
Overview
9
9
years of professional experience
1
1
Certification
Work History
LEAD PERFORMANCE MARKETING
CHLEAR
06.2021 - Current
- Architect and execute comprehensive performance marketing strategies across paid, organic, and owned channels, consistently driving strong ROI and efficient customer acquisition costs
- Manage digital marketing budgets and optimize campaigns to achieve critical KPIs and exceed conversion targets
- Identify and test new channels to consistently surpass established metrics, providing data-driven insights for funnel optimization
- Lead and mentor team members, conducting performance appraisals, implementing productivity enhancement strategies, and elevating customer service standards
- Collaborate with senior management to share strategic recommendations and present performance results
LEAD PERFORMANCE MARKETING
CRYSTAL HUES
02.2020 - 06.2021
- Developed and executed comprehensive performance marketing strategies aligned with business objectives
- Monitored and optimized key performance indicators including cost per acquisition, ROAS, and website traffic
- Conducted extensive A/B testing to evaluate campaign elements including copy, visuals, and targeting parameters
- Generated detailed performance reports for senior management and implemented innovative strategies to enhance campaign effectiveness
- Collaborated across departments to ensure alignment of marketing initiatives with overall business goals
DIGITAL MARKETING EXECUTIVE
UTILE OUTSOURCING AND DIGITAL SOLUTIONS
02.2019 - 12.2019
- Managed US-based client social media accounts, executing marketing campaigns on Facebook and Instagram
- Monitored live advertising performance, made real-time optimizations, and prepared monthly content schedules
- Developed digital content editorial calendars and created social media templates using Canva and Vanggage
- Set up and optimized Google Ads campaigns (search and display), achieving strong ROI and detailed conversion tracking
- Implemented SEO strategies for US-based clients, enhancing online visibility and providing comprehensive reporting
DIGITAL MARKETING EXECUTIVE
NEXTWEBI
03.2018 - 12.2018
- Managed SEO campaigns for multiple clients, ensuring optimal online visibility and performance
- Prepared and presented detailed weekly and monthly analytics reports, showcasing performance metrics and growth
- Executed Google Ads campaigns with a focus on targeted, results-driven advertising and ROI optimization
- Managed social media presence for clients, implementing strategic content plans and conducting active listening
- Designed and executed email marketing campaigns including template creation and detailed performance reporting
CUSTOMER RETENTION SPECIALIST
HINDUJA GLOBAL SOLUTIONS (HGS)
08.2016 - 01.2018
- Resolved customer complaints efficiently to completion, achieving high satisfaction rates
- Documented calls accurately using specialized tracking systems and ensured timely follow-up within 24 hours
- Provided administrative support to the customer care team and monitored response times
- Conducted thorough needs assessments to fully understand customer inquiries and provide appropriate solutions
Education
MBA/PGDM - MARKETING
SIKKIM MANIPAL UNIVERSITY (SMU)
Distance Education12.2020
B.COM - COMMERCE
CALCUTTA UNIVERSITY
12.2015
12TH STANDARD -
ASSAM, ENGLISH MEDIUM
12.2012
10TH STANDARD -
ASSAM, ENGLISH MEDIUM
12.2009
Skills
- Media Planning & Buying
- Growth Marketing
- Campaign Optimization
- A/B Testing
- Google Ads
- Facebook/Meta Ads
- Amazon Ads
- Google Analytics
- GTM
- Strategy Development
- Performance Evaluation
- Cross-Functional Collaboration
- CRM Systems
- Marketing Automation
- Analytics Tools
- E-commerce Marketing (Shopify)
Certification
- Google Ads Suite: Search, Display, Measurement, Video, Apps, Creative (2023)
- Meta Certified: Media Buying, Media Planning, Marketing Science Professional (2023)
- Amazon Ads: Foundations, Advanced Retail, Ad Server, DSP, Marketing Cloud (2023)
- LinkedIn Marketing Solutions Fundamentals (2023)
- X's Ads Manager Certification (2023)
- Flipkart Advertising Certification (2023)
- Certificate in Team Management (Udemy)
- Certificate in Client and Account Management
Hobbies and Interests
- Traveling
- Bike Riding
- Long Drives
Languages
- English
- Hindi
- Assamese
- Bengali
Timeline
LEAD PERFORMANCE MARKETING
CHLEAR
06.2021 - Current
LEAD PERFORMANCE MARKETING
CRYSTAL HUES
02.2020 - 06.2021
DIGITAL MARKETING EXECUTIVE
UTILE OUTSOURCING AND DIGITAL SOLUTIONS
02.2019 - 12.2019
DIGITAL MARKETING EXECUTIVE
NEXTWEBI
03.2018 - 12.2018
CUSTOMER RETENTION SPECIALIST
HINDUJA GLOBAL SOLUTIONS (HGS)
08.2016 - 01.2018
MBA/PGDM - MARKETING
SIKKIM MANIPAL UNIVERSITY (SMU)
B.COM - COMMERCE
CALCUTTA UNIVERSITY
12TH STANDARD -
ASSAM, ENGLISH MEDIUM
10TH STANDARD -
ASSAM, ENGLISH MEDIUM
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