Priyendra Shaishav
Mumbai
Summary
Accomplished leader with robust experience in strategy execution and commercial operations. Known for driving financial planning and market expansion, consistently achieving top-line and bottom-line targets.
Overview
21
21
years of professional experience
Work History
Regional Manager-India
Proximo Spirits
02.2024 - Current
- Lead business operations for India and GTR for Proximo Spirits within India and SAARC region
- Accountable for achieving both topline and bottom-line targets for India.
- Leading in Planning and Execution of India Strategy
- Lead market expansion and growth within region
- Overseeing commercial operations in the India region, managing a business portfolio worth $18 million USD and turnover of
- Involved in Developing, Planning and Execution part of India Strategy and AOP.
- Driving strategy development, planning, and execution with both short-term and long-term objectives.
- Driving long term financial strategies and P&L to achieve Business Goals
- Strategic and long term planning on India Brand Strategy and category development
- Managing brand marketing, planning and execution
- Plan and strategy to execute ATL, BTL, and digital marketing campaigns.
- Responsible for revenue target achievement and P&L management
- Drive financial planning, gap analysis, and value chain creation for new products.
- Ensuring supply chain management efficiency while forecasting accuracy exceeding 90%.
- Achieved over 100% growth in business value and a 60% increase in volume in 2024.
- Expanded market presence from 17 states to 22 states within a year.
- Successfully implemented RTM synergy and executed impactful brand marketing initiatives.
Sales & Business Development Manager, East Africa Region
Pernod Ricard Kenya
07.2020 - 02.2024
- Heading Commercial & Brand Strategy for the East Africa Region, managing a business size of 5mn USD for Indian whisky portfolio.
- Overseeing sales and distribution management along with team management.
- Developing AOP & strategic plans for each of the market.
- Managing P&L for the region. Turnaround in profitability was a key achievement in the role
- Leading brand vision, plan and managing ATL and BTL initiatives along with digital marketing. Calendarized approach and budgeting was key to success.
- Successfully increased market share from 8% to 15% in the MT channel across Kenyan geography.
- Implemented a new RTM, increasing direct distribution from a single exclusive distributor to 22 distributors.
Branch Manager / Sales Manager
Pernod Ricard India
06.2018 - 06.2020
- Managed sales operations for 16 districts in Western UP, achieving a business growth of 62% in 2019.
- Implemented effective distribution strategies and trade budgets, leading to significant territory growth.
- Led a team of 20, providing training and development programs.
- Developed and executed GTM strategies for new product launches.
- Conducted in-depth analysis of MIS reports and competition data.
Area Sales Manager, On Trade/HORECA
Pernod Ricard India
Goa
11.2015 - 05.2018
- Drove on-trade volumes growth by 56% for BIO and 42% for BII State.
- Established and activated tie-up accounts, increasing associations from 4 to 27 in one year.
- Achieved a 9% market share gain through customized activation of BIO/BII brands.
- Managed relationships with government authorities and engaged in regulatory compliance.
- Conducted market analysis and developed competitive strategies.
Area Sales Manager (State Head)
Pernod Ricard India
Panaji
10.2013 - 10.2015
- Oversaw sales operations for the state of Goa with an annual business turnover of 200cr.
- Developed and executed GTM strategies for NPD launches.
- Managed a team of 6, focusing on strategic planning and trade marketing.
- Achieved a 20% growth over a three-year period.
- Ranked 2nd in the Zonal Performance scorecard for the year 2015.
Territory Sales Manager / Regional Sales Manager
Pernod Ricard India
07.2006 - 09.2013
- Oversaw two distributors encompassing Pune district with a business turnover of 115cr annually.
- Managed a team of 22 salespeople, ensuring primary and secondary targets and collections.
- Achieved a 20% growth over a three-year period and secured 22% growth in premium international brands.
- Effectively handled Pune retail associations and maintained 36% distribution growth.
Sales Officer
Colgate Palmolive (I) Ltd
Kolhapur
01.2005 - 07.2006
- Handled 10 stockiest and two direct co-operative societies.
- Achieved sales growth of 27% YoY.
- Conferred VP Sales of Honor prize for augmenting sales growth.
- Received the Master Blaster award for the highest distribution of Colgate Active Salt and Colgate Max Fresh.
Education
Certificate - Finance for Managers
IESE Business School
Barcelona02.2024
Executive Leadership Program - Business Administration and Management (GMP)
Indian School of Business
Hyderabad04.2023
Certification - Strategic Management
IIM-Kozhikode
08.2019
MBA - Marketing
Indira School of Management Studies
Pune05.2005
Bachelor of Arts - English, Economics
Dyal Singh College (Delhi University)
05.2001
Skills
- B2B and B2C Sales
- Strategy Development
- Budgeting
- A&P Budget Management
- Go-to-Market Strategies
- Team Management
- Digital Campaign Marketing
- Channel Management
- Trade Budget Management
- Strategy Execution
- Forecasting
- Cross Functional Collaboration
- Trade Marketing
- Last Mile Distribution (LMD)
- Brand Marketing and 5C's Planning
- P&L Management
- Leadership
- Business Development
- GTR
Languages
- English, Fluent
- Hindi, Fluent
Timeline
Regional Manager-India
Proximo Spirits
02.2024 - Current
Sales & Business Development Manager, East Africa Region
Pernod Ricard Kenya
07.2020 - 02.2024
Branch Manager / Sales Manager
Pernod Ricard India
06.2018 - 06.2020
Area Sales Manager, On Trade/HORECA
Pernod Ricard India
11.2015 - 05.2018
Area Sales Manager (State Head)
Pernod Ricard India
10.2013 - 10.2015
Territory Sales Manager / Regional Sales Manager
Pernod Ricard India
07.2006 - 09.2013
Sales Officer
Colgate Palmolive (I) Ltd
01.2005 - 07.2006
Certificate - Finance for Managers
IESE Business School
Executive Leadership Program - Business Administration and Management (GMP)
Indian School of Business
Certification - Strategic Management
IIM-Kozhikode
MBA - Marketing
Indira School of Management Studies
Bachelor of Arts - English, Economics
Dyal Singh College (Delhi University)
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